Mark Yee Email & Phone Number

Greater Los Angeles Area

Clients: KB Home, PepsiCo Mexico Foods, Naked, Twentieth Century Fox, Tailored Brands (Men’s Wearhouse, Jos. A. Bank, K&G Fashion Superstore)• Led a team in defining the brand positioning for KB Home resulting in company initiatives to live out the brand including marketing communications• Managed an internal team of digital strategists, creative technologists, UX/UI designers and digital producers in addition to an external team of solutions architects and developers to create a multi-year roadmap for the evolution of complex digital tools including a website and app for KB Home• Led a team in defining the strategic positioning for theatrical releases of Twentieth Century Fox films• Championed a global team consisting of digital production, UX/UI, and the PepsiCo IT department working on the development of a consumer engagement app for the PepsiCo Mexico Foods business to drive incremental sales and purchase frequency• Managed the strategy, creative and production teams in the development of seasonal brand and promotional campaigns to support Tailored Brands’ fast-paced retail businesses• Collaborated with Tailored Brands on a bi-annual brand tracker to measure brand awareness and brand affinity thereby measuring effectiveness of campaigns and making adjustments as necessary• Served as the account lead for Naked resulting in the strategic brand positioning and development of the overall creative platform and execution of television commercials• Hired and mentored agency team members to leverage their talents to contribute to the agency’s success and growth• Worked with agency CEO, department heads, and finance to develop staffing plans and fees for both client retainers and out-of-scope projects

Greater Los Angeles Area

• Partnered with new CPG company to provide creative strategy and creative input on brand development • Curated secondary research on Millennials to illustrate to Walmart the size of the demographic cohort, their attitudes about cause-related marketing, and the brands they love• Managed new business communication between a Boston-based marketing firm and potential new client

Greater Los Angeles Area

Clients: Diamond Foods, Fresh & Easy Neighborhood Market• Led a digitally disciplined team consisting of inventionists, digital producers, and UX/UI designers to create a consistent stream of content to sustain online conversations about Pop Secret popcorn which included the development of digital engagement apps that included a video game and popcorn popping app• Championed defining the positioning of Kettle Brand Chips and Emerald snack nuts to establish a more focused product vision thereby leading to more impactful marketing campaigns• Oversaw the development of an integrated marketing campaign for Diamond of California nuts which included traditional advertising, digital, point-of-sale and social media• Nurtured, mentored and inspired team members to excel in their positions to ensure they were satisfied in their role and with their contributions to the agency• Led an integrated marketing communications team for Fresh & Easy Neighborhood Market which included traditional advertising, direct mail, digital, point-of-sale and in-store design which contributed to a 34% increase in sales and led to an increase in their advertising budget• Led agency team consisting of digital production, UX/UI, and marketing sciences in the development and deployment of a digitally based customer retention program for Fresh & Easy Neighborhood Market which included the customer contact plan, marketing communications material and microsite• Grew agency fees at a compounded annual growth rate of 21.3% from 2007 to 2011• Fostered relationships with a client that was new to the agency to fully understand their business in order to engage the agency further

Dallas/Fort Worth Area

Clients: Red Lobster, Diageo, Corona, Aerus Electrolux, Dr Pepper Snapple Group, Dallas Museum of Art, FedEx Kinko’s, INTEGRIS Heart Center, Novation, VHA• Acted as key strategic consultant to clients providing marketing communications solutions to achieve their business goals• Led team in the development of merchandising materials for Red Lobster and insured account integration with advertising team • Grew FedEx Kinko’s business from project-based promotional work to agency of record for advertising targeted at event planners, a budget of $400.0M• Led INTEGRIS Heart Center, NOVAPLUS and Novation through the branding process which resulted in a new brand mission, brand positioning, and brand personality for each brand which provided the creative strategy for new campaigns• Sat on hospital task force to determine strategy and pricing for EBT heart scan resulting in successful launch of the lead generating scan which sustained 20 scans per day upon launch• Managed $2.0MM budget for all integrated marketing efforts for INTEGRIS Heart Center• Developed consumer and trade promotions for Dr Pepper Snapple, Diageo, Corona, FedEx Kinko’s and Frito-Lay• Served as team leader responsible for annual manpower projections and negotiation of compensation agreements with clients maintaining an average of 20.7 percent profitability for account group

Dallas/Fort Worth Area

• Launched service in four markets managing multiple budgets totaling over $10.0MM• Managed the advertising and public relations agencies in their development and execution of broadcast, print, direct mail and public relations campaigns • Developed relationships with field directors to better understand their marketing needs and communicated those needs to the agencies

Dallas/Fort Worth Area

• Worked with website development company on the design and functionality of the ClickWell.com site• Developed consumer advertising media plan and managed the execution with the media buying agency• Managed creative agencies in their development and execution of advertising, product packaging and corporate communications

Dallas/Fort Worth Area

Clients: JCPenney, Nationwide Financial Services• Provided strategic direction and marketing objectives to both the media and creative departments for the development of broadcast, print and direct mail campaigns directed at trade, general market consumers and multicultural market segments• Oversaw the production of print, television and radio advertising • Maintained strong relationships with clients in order to understand their business, and to communicate their needs to the agency team

Dallas/Fort Worth Area

Clients: Embassy Suites, Hampton Inn, Hampton Inn & Suites, Homewood Suites, Ocean Spray, Pepsi-Cola• Directed the development and execution of consumer advertising campaigns for Hampton Inn, Hampton Inn & Suites and Homewood Suites, which included television, radio, newspaper and direct mail• Coordinated with multiple international offices in the DDB network to produce international trade advertising for Hampton Inn and Embassy Suites• Managed the development and execution of Pepsi promotions for retail outlets and national Ocean Spray promotions• Worked with marketing managers, print producers and the creative team to develop point-of-sale materials and collateral

Dallas/Fort Worth Area

Client: Texas Instruments • Worked with product engineers in the development of promotional materials for new product introductions• Coordinated fulfillment instructions for direct response pieces with distribution center

Bachelor Of Arts, Communications Advertising

Activities and Societies: Kappa Sigma

High School Diploma