• Digital Communications Manager for UCSF Department of Medicine, the largest department in the UCSF School of Medicine.• Develop and execute comprehensive digital communication strategies that align with the department's mission and goals.• Create engaging content for websites, newsletters, and social media platforms, ensuring a consistent brand voice and optimal user experience.• Manage and optimize department websites, ensuring they are visually appealing, user-friendly, and SEO-friendly.• Collaborate with researchers, clinicians, and staff to gather information and translate complex medical concepts into accessible language.• Stay up-to-date with digital trends and technologies to continuously improve communication efforts.

• Developed and implemented marketing strategies for 60 events annually for KQED Live, a livejournalism and performance series for KQED, Northern California's NPR and PBS station.• Successfully met attendance targets through the creation and execution of marketing strategies aimedat broadening and expanding audience reach, resulting in a 10% boost in in-person attendance.• Devised multi-channel promotional campaigns to promote KQED Live programming and individualevents increasing events revenue by 9%.• Effectively executed tailored marketing and outreach tactics, such as strategic partnerships, audience-focused programming, and personalized social media content, resulting in a 10% expansion anddiversification of audience demographics.• Collaborated across departments with crucial marketing stakeholders to organize and executeKQEDFest, a free open house and block party event, drawing 6000+ attendees in person.• Assisted on concept and execution of Reframe Festival, a day-long news summit attracting200+ attendees, drove traffic to event page, and significantly increased social media engagement byaligning event messaging, partnerships, and outreach with target audience preferences.• Developed marketing materials and audience engagement communications, including bi-weekly emailnewsletters, broadcast and digital advertisements, both organic and paid social media content, calendarlistings, and additional collateral materials.• Managed a Guest Service Coordinator, intern, and volunteers during in-person events.

• Developed and executed brand strategies for MYX Global, the #1 music platform in the Philippines.• Worked on marketing campaigns designed to grow subscriber base in North America, increaseengagement on social platforms, drive traffic to website and linear channel.• Produced and organized a virtual Philippines Typhoon Relief fundraiser on Twitch live streamingplatform featuring some of the biggest international DJ’s, generating over $20k donations during the 3-day event.• Developed marketing briefs by compiling research, insights, and competitive analysis on a monthlybasis.• Partnered with Operations, Programming, Digital, and other departments to analyze performance,monitor partnerships, and execute on marketing initiatives to ensure overall ROI goals are being met.• Oversaw management of external resources, like creative agencies and freelancers, located bothdomestically and overseas.

• Developed marketing strategy for CAAM's year-round initiatives, including CAAMFest, the largestfestival of its kind in the nation celebrating Asian American film, music, and food.• Led digital transformation of CAAMFest, pivoting to a virtual platform and expanding reach nationwide,resulting in record attendance and increased engagement through innovative online programming andtargeted marketing campaigns.• Implemented CAAM's marketing and digital media strategies including website design andmanagement, graphic design implementation and management, and social media management.• Directed the administration of a 15,000-strong email database, executing weekly email campaigns,conducting A/B testing, segmenting audiences, and interpreting post-campaign data to optimize emailmarketing strategies.• Managed a team that included a marketing associate and 2 interns to assist in executing the marketingplan

• Marketing Manager for Kultivate Labs, a non-profit empowering communities by enriching SanFrancisco’s cultural equity through art & business.• Implemented marketing strategy for Undiscovered SF, the only night market in San Francisco dedicatedto Filipino-American food, music, and culture attracting over 3000+ guests each month• Developed marketing campaign for UNDSCVRD X, a global virtual culture summit featuring fourstreaming hubs in LA, NYC, Manila, and San Francisco with over 60 speakers, artists & performers, andvirtual vendor booths using the Hopin platform.• Launched the UNDSCVRD Livestream channel on Twitch, produced episodes on Streamyard andgenerated 500+ new followers in 6 weeks.• Worked closely with publicist to pitch stories, generate buzz and positive feedback from media, andinfluencers, and highlighted press from major press outlets such as SF Chronicle, SF Weekly, Eater, NBCBay Area, The Filipino Channel, and more.• Managed and maintained social media channels, promotions calendar, and developed original content• Led a team that included a marketing assistant and 2 interns to assist in executing daily marketingtasks.

• Planned & executed seasonal marketing for wholesale dealers, aligning dealer & corporate goals.• Promoted programs & ensured execution through the channel.• Delivered seasonal brand assets (ad templates, social media kits) to dealers.• Launched seasonal marketing initiatives: outbound marketing, events, in-store materials. Collaborated across teams & vendors for successful execution.• Created sales tools for bi-annual meetings & key selling seasons.• Managed project plans & budgets.• Developed targeted digital campaign for Dick's Sporting Goods, driving traffic to their e-commerce site. Collaborated with athletes & agencies to connect content to products.

• Effectively oversaw the UNIQLO account, a leading global retail apparel company, crafting a detailedmarketing plan for the debut of the UNIQLO San Francisco West Coast Flagship Store in Union Square.This initiative resulted in heightened brand visibility, the attendance of local celebrities, and a sold-outgrand opening event.• Successfully managed the Red Bull account, collaborating to produce a three-day mini-academycomprising lectures, film screenings, studio sessions, and after-parties across multiple San Franciscovenues.• Oversaw public relations, influencer gatherings, and social media initiatives for the acclaimed HotelZetta, part of the Viceroy Hotel Group, in bolstering the expansion of their downtown San Franciscoestablishment.• Supervised the coordination of production, creative campaigns, venue selection, entertainment, andtransportation logistics for a two-day sales conference in Los Angeles on behalf of HGST, a Western Digitalsubsidiary specializing in hard disk drives, solid-state drives, and external storage solutions.• Managed a team of designers to create printed campaign materials for our brand experience events,and maintained relationships with preferred print vendors to produce collateral including brochures,multi-page programs, and merch.