Guoli Yi Email & Phone Number

Shanghai

 Led a team of 3 product managers to strategically cover 5 major areas of antifungal prevention and treatment, placing a specific focus on Hematology, and successfully completed brand strategy upgrades and transformation to align with VBP initiative. Strategically upgraded brand positioning, strategy, and value proposition for Noxafil, resulting in a.

Halifax, Canada

 Spearheaded multi-channel marketing strategies and communications programs in China and North America, resulting in the successful leasing of 85 units and the facilitation of 4 real estate transactions, driving revenue and property acquisition within a 2-month period. Optimized company branding and marketing promotion strategies across 13 platforms.

Shanghai

 Led the AMS team and collaborated with regional AMS managers to establish national platforms promoting the AB and AF product portfolio, driving the branding of AMS and optimizing external environments through innovative projects and partnerships with government departments. Developed innovative AMS strategies in collaboration with government departments.

Shanghai

 Strategically led the pre-launch, launch, and post-launch branding of ZAVICEFTA®️, achieving a TTD of 24M USD and TTH of 16M USD (10.5M RMB), resulting in achieving the worldwide No.1 value position and maintaining No.1 SOV in the CR market, showcasing strong brand portfolio strategy and cross-functional leadership. Implemented research-based strategies.

Shanghai

 Initiated the "REAL-Real world Experience Assessment Leading" CME program in collaboration with KOLs, combining online and offline modes to assess Chinese GPs' IFD perception and behavior data, resulting in the updating of the "Candidiasis Guidelines" and formulation of the "Consensus on Cryptococcosis in Zhejiang Province and Nationwide," positioning.

Harbin/Xiamen/Quanzhou

1. Directed the sales strategy for 2 target products in Harbin and Xiamen & Quanzhou, driving market penetration and revenue growth in key regions.2. Implemented an organizational restructure, resulting in a significant improvement in management efficiency and operational effectiveness, streamlining processes and optimizing team performance.3. Managed and.

Fuzhou, China

1. Drove sales performance for 2 products, consistently exceeding targets and driving market share growth, positioning the products as top performers in the national market.2. Recognized as a sales star nationally, demonstrating a consistent track record of exceptional sales performance and market impact, showcasing individual excellence and leadership.