Mark Yong Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Kuala Lumpur, My

As a Brand Manager, I lead the development and execution of brand marketing communications andstrategies to support both core and new product innovations in line with business direction and goals based on consumer insights and market trends. My collaborative approach involves working closely with internal stakeholders like Design Team, Trade Marketing PIC, Sales Team and Regulatory and external agencies for events, production, designs, and media buys to enhance brand value via ATL and BTL execution.Key Achievements:a. Successfully launched yumeat Malaysia, a new brand in the plant-based category, driving RM2.2 million in sales since inception.b. Spearheaded the successful roll-out and marketing support of 4x new products under Ayam Brand and 4x under Alce Nero, contributing RM590,000 in sales for the year 2021.c. Led the production of 8x TV commercials till date for Ayam Brand and yumeat tailored for the Southeast Asian market.d. Achieved success in launching 5x new products for Ayam Brand and 2x for yumeat generating RM4.8 million in sales in 2022.e. Orchestrated the planning and execution of the impactful 130 Years Taste of Home activation for Ayam Brand in 2022, significantly enhancing brand perception among consumers.f. Demonstrated exceptional performance by surpassing the topline sales target by RM5.5million in 2022.g. Led the strategic planning and execution of the "Ayam Bersamamu" CSR campaign in 2021, 2022 & 2023 yielding an impressive combined PR value of RM10 million.h. Partnered with KPJ Healthcare Berhad & Focus Point Group to educate and provide eyecare to underprivilege kids in CSR 2023.i. Honored with prestigious awards for "Best Santan" and "Best Canned Food" by Motherhood, as voted by mothers in 2022.j. Successfully setup Ecommerce on Shopee & Lazada for Ayam Brand Official Store.k. Managed and tracked overall marketing budget from 2021 till date.l. Achieved with prestigious Bronze at Putra Award 2023 within Foodstuff Category.

Blackfriars, London, Gb

a. Develop and execute trade marketing strategies of the brand to achieve defined business objectives with Brand Team.b. Ensure proper end to end planning from development, execution, and evaluation to increase brand visibility.c. Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations.d. Develop consumer promotions in collaboration with Brand Manager and Customer Development increase brand presence, market share and improve customer satisfaction.e. Create and maintain trade calendar activities with both Brand Manager and Customer Development.f. Monitor and evaluate trade marketing activities to measure effectiveness and recommendation of improvement as needed.g. To implement and track trade marketing plans for retailers with Customer Development designed to increase sales and brand/category presence.h. Carry out specific trade marketing programs, respecting company commercial policies, company strategy with the retailers and brand equity.i. Analyze brand sell through channel and make recommendations to increase results.j. Collaborate with Supply Chain to ensure forecast accuracy by matching supply and demand.k. Collaborate with third party suppliers to shortlist on trend gift with purchase to increase shopper basket size.l. Manage budget and ROI for trade marketing activities planned.

Blackfriars, London, Gb

Marketing:a. Lead in innovation, activation, advertising and promotion on project assigned to whilst assisting brand manager and managing brand budget.b. Analyze market, consumer and competitive information to assist brand manager in setting new product pricing and launches.c. Analyze consumer, category, competition and channel/customer as part of a situation assessment on brand performance.d. Analyze and review brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance.e. Work collaboratively with sales, trade marketing, operations, finance and other departments on day to day basis.f. Work collaboratively with external media, creative and point of sales material agencies to ensure 360 plan deliverables.Key Achievements:a. Turnaround Unilever Men Deodorants by growing both Rexona Men & Axe by 13.7% in 2019 vs 2018.b. Localized a Rexona Men campaign for MY market aimed to drive differentiation among future core range vs innovation to minimize cannibalization and driving incremental growth. Grew segment by 25% MAT TY vs LY and doubling Value % Share to achieve highest vs P24M. Innovation was the key driver to growing overall segment within Men Deodorant with 32% growth vs YA.c. Played key role to lead Rexona Men in ATL and BTL planning and execution for Total Men Zombie Bola Campaign 2018 that leveraged on FIFA World Cup 2018 hype with real time marketing with e-commerce deals resulting in a 4X growth on e-commerce sales vs 2017 without sponsoring the actual event to land Excellence in Digital Marketing (Silver), Excellence in Marketing to a Male Audience (Gold), Effie 2019 – Media Idea (Silver) and Effie 2019 – Personal Care (Bronze).d. Achieved Bronze in Personal Care category at Putra Brand Award 2019 for Total Rexona.e. Rexona Men Nominated for Marketing Excellence Award under Excellence in Sports/esports Marketing 2019 with 59% lower CPM and 9.5X higher CTR vs benchmark.

My

Co-founded a startup that aims to create a social marketplace for the tourism industry. Started off as part time and eventually joined as full time in October 2017. Heavily involved in the overall marketing strategies for the business.Marketing:a. Conducted market surveys on target market to test the viability of business idea followed by the reception of marketing strategies based on target market behaviour.b. Researched on current marketing trends for startups in general and established companies within similar industries.c. Prepared a 3 year road map for both digital and traditional marketing based on product development road map.d. Content writing for website, mobile app & social media postings as well as conceptualized posting materials.e. Managed all social media related postings and adverts.f. Prepared criteria for data big analysis based on different stages of mobile app development for content generation & product development direction.g. Conceptualized overall storyboard and engaged 3rd party creative agencies for launching video.h. Sourced & Conceptualized marketing materials from China as part of strategy for Beta Launching.Branding:a. Incorporated branding objectives into marketing strategies.b. Designed the company logo in terms of shape & color based on brand positioning of the company.c. Ensured that the designs and development of mobile app & website in alignment of brand positioning direction.d. Ensured all social media postings help solidify brand image.Key Achievements:a. Overcame language barrier when dealing with international suppliers.b. Generated more than 33k engagements (Reaction & Comments) in a single post.c. Bootstrapped as Marketing Consultant for a local jewellery company. Planned the entire digital and traditional market strategies as well as campaign mechanics for 2018 based on current and forecasted future trends. Planned & executed #MyPerfectChristmas, #Perfect10nBeginsHere & Buy RM3000, Free RM3000* campaign.

Damansara Utama, Selangor, My

Sales & Marketing:a. Generate sales for the portfolio of client accounts and achieve company's sales target.b. Identify new sales opportunities within existing and new client accounts.c. Build and maintain strong, long-lasting customer relationships.d. Manage and engage in project management duties.e. Interact and coordinate with the sales team and other staff members in the departments working on the same account.f. Run invoices and following up with clients on payment terms.Key Achievements:1. Significantly increased the number of client portfolios consisting of both MNCs and SMEs.2. Designed the terms of contract to secure new clients. (Malaysia Airlines).Human Resources:a. Liaising with clients to identify the skills and experience required for each vacancies.b. Utilizing various avenues to source and gather the right pool of candidates.c. Prescreening of candidates by direct communication and cross-checking with their respective references.d. Communicate with both hiring managers and candidates in setting up interviews.e. Assisting with the onboarding of each successful hires and offboarding of contractors upon end of contract.f. Performing payroll duties diligently via information gathered from client's Vendor Management Systems as well as manual payrolling for contractors and internal staff.g. Assist with the statutory contribution payments for all staffs.h. Obtain feedback from both candidates and hiring managers on the level of services provided for constant improvements.Key Achievements:1. Developed the Standard Operating Procedures for the entire Payroll Process.2. Constantly meeting KPI of candidate submissions within 3 working days.3. Improved vacancy fills by at least 30% since joining.4. Maintained agency's reputation with main client as Tier-1 Vendor.

Kuala Lumpur, Kuala Lumpur, My

One of the four associates as the pioneer batch for the Sales and Marketing Associate Program involving rotations into various departments related to Sales and Marketing.Fast-paced learning environment with generous exposure throughout the entire automotive industry from Quality Control > Sales > Planning & Marketing > After Sales > Sales Management.Departments Involved:1. Sales Advisor at Sales Branch.2. Sales Training.3. Sales Planning.4. Sales Operation & Network Expansion.5. Customer Relations Department.6. Marketing.7. Vehicle Distribution Center.8. Tan Chong Express Auto Service.9. Branch Administration.10. Sales Management at Sales Branch.Key Accomplishments:a. Developed a training program and it's training materials as well as delivering several training sessions of Showroom Technical Supports on a nationwide scale.b. Developed the reward program framework for Nissan All Star Awards for Top Sales Advisors on a nationwide scale.c. Developed the training module and launching video for TCMAP-M, a mobile application created to assist management to monitor and facilitate communication between them and their sales team.d. Part of the committee team for the 2015 Nationwide Sales Convention across all 6 regions in Malaysia.e. Assisted in the planning and execution of key customer relations efforts such as Nissan Kids Safety Carnival 2015, Safety Snippets & Nissan Safety Driving 2015.f. Assisted in the preparation of Merdeka Marketing Campaign.g. Supervised and managed a Sales Branch as Acting Assistant Sales Manager.

Kuala Lumpur, My

Managed to find a short internship in between semester break to gain some real world experience. Throughout the 1 month, there were several assignments assigned to me.1) Create retail visual aids such as signs for promotional products.2) Liaising with external interior designers for festive season decorations.3) Assisting internal designers in designing Green Packets and newsletters for Hari Raya Promotion.4) Assisted in Ben's Backyard BBQ Day Food Fair.

I've been working part-time during each school holiday for the company under the clothing line, Echo Park where I started as a Storeroom Clerk where I'm part of the team to ensure that the retail outlets have sufficient inventories to sustain its operations. Daily routines are to collect stocks from suppliers, allocating stocks to designated retail outlets, perform quality checking on stocks before delivering to retail outlets and tagging of barcodes to each of the stocks.Within one year, I was promoted to the frontline as a promoter where I was given the chance to communicate with customer and serve their needs. Other job function includes ensuring store cleanliness for daily operations.Took some breaks for major exams and finally returning as part-time store supervisor during my college times for experience and extra pocket money. Job functions include, managing a group of promoters while motivating them to achieve sales target, handling customer complaints and dissatisfaction and helping to set duty rosters to ensure sufficient manpower on the ground.

Bachelor'S Degree, Marketing

Diploma In Accountancy