Mark Zettle work email
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Mark Zettle personal email
As a customer-facing sales executive with 20 years of success launching and growing Consumer Food & Beverage brands, my teams have consistently exceeded targets and delivered double-digit year over year profitable revenue growth at fast-paced, CPG startups and large global companies.Outstanding customer focus is very important to me, enabling me to forge joint partnerships with strategic customers and integrating customer objectives with product opportunity and proposition. A collaborative, inclusive sales leader, I have produced dramatic results by building, developing and leading talented sales teams and inspiring them to greater levels of performance. Over the course of my service at Voss Water, USA, we evolved the brand into a meaningful player globally featuring wide ranging distribution points in On & Off premise. This experience has fueled my most recent pursuit of helping early-stage brands enter the marketplace in a balanced and thoughtful approach.My passion is carefully constructing and strategically scaling a business through channel development, multiple routes to market, and customer value chain development while at the same time building infrastructure and guardrails for growth. With omnichannel customer experience, I have taken point to help design and execute effective plans to pursue distribution.HIGHLIGHTS✔Led startup of Voss Retail business driving 800% growth in 9 years. During it's peak in my tenure, the brand reached 80,000 stores across the US.✔Built top performing sales team, culture, and best practices focused on customers, distributors and merchandising enabling Voss, Nirvana, and Enroot to scale with growth.✔Participated in developing partnership with PepsiCo as an allied brand in select markets in the U.S.EXPERTISEMulti-year Strategic PlansTactical Sales DirectionSupply Chain Forecasting & LogisticsCategory & Industry TrendsChannel Strategies: On-premise, Retail & EcommercePricing / Promotional Strategies Consumer Marketing Campaigns Category Management AnalysisDSDRegional & National Broadline WholesalersAccount & Broker ManagementBoard CommunicationCapital Fund Raising
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Svp Of SalesRiot Energy Mar 2024 - PresentVenice , Ca , Us -
Chief Sales Officer (Cso)Enroot Organics Pbc Oct 2022 - Jul 2023Los Angeles, Ca, Us -
President Of Sales And Strategic AlliancesNirvana Water Sciences Oct 2020 - Oct 2022Forestport, New York, Us -
President Of Sales-AmericasVoss Artesian Water From Norway 2019 - Oct 2020New York , UsHeadquartered in NY, Voss Water is a manufacturer of premium artesian bottled water imported from Norway and is now sold in over 70 countries worldwide. Coveted for its taste, purity and sleek packaging, VOSS set a distinctive standard for the bottled water market by creating an ultra-premium segment which it leads today. Recently appointed to sales leader for all Retail, Foodservice/On-Premise sales in North, Central and South America. I will continue to serve in a strategic role working with the Board and the executive leadership team on key strategic initiatives for Voss. -
Sr. Vice President Of SalesVoss Artesian Water From Norway 2009 - 2019New York , UsAs the sales leader for Retail in the Americas, I was accountable for all US, Canada and Mexico retail sales including all net new and existing base revenue for the region. I set the strategic direction for the sales team, executed on strategic initiatives, and provided a clear, decisive path for YoY growth with direct influence on major customers at national accounts, markets and distributor systems.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Successfully expanded the retail channel and grew US retail percent of revenue from 16% in 2009 to 52% in 2018.✔Achieved 68% ACV weighted distribution (2018), the highest ACV the brand has ever achieved.✔Launched and expanded the business in Canada driving sales, customers, pricing and channel strategy.✔Led ecommerce initiatives with Amazon, Boxed and DS Service which now are 5% of the business mix.✔Led launch of glass and plastic multipack initiatives including flavored sparkling water line extension which have now grown to 40% of SKU mix. -
National Accounts & South/Central Division ManagerVoss Artesian Water From Norway 2007 - 2009New York , UsIn this role, my team and I drove growth and management of national customers while leading all trade-flow in Central and South US regions in the retail channel.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Drove startup of the retail channel from the ground up and successfully inserted Voss into the retail category.✔Led development of progressive channel strategy across Natural/Gourmet, Supermarket, Convenience, Drug, Walmart and Club. Grew cases from 0 to 300,000 nationally with DSD and direct warehouse network.✔Successfully built national accounts including Target, Whole Foods, Kroger, World Market, Sheetz, Fresh Market, The Pantry and 7-Eleven.✔Activated Target Super Stores with 800 locations in direct warehouse / EDI relationship achieving 35,000 new cases. -
South Regional ManagerVoss Artesian Water From Norway 2005 - 2007New York , UsI transitioned from a large CPG leader to a startup company to launch and build the retail platform for Voss. With a small team, I led all off premise key account development (retail) as well as on premise (hotels / restaurants) account management in 11 states from Georgia to Texas.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Grew region to over 250,000 cases in 2 years and drove double-digit annual growth in 2007 (18%), 2006 (28%) and 2005 (28%).✔Activated over 1,400 distribution points regionally including Publix, HEB & Whole Foods across 3 banners. -
Regional Account ManagerNestle Waters 2001 - 2005Paris, Issy-Les-Moulineaux, FrAs Regional Sales & Broker Manager, I developed account specific marketing and merchandising plans and promotional strategies for major Mid-Atlantic-based grocery retailers operating 1,100 stores in the region. In 2003 we eliminated brokers and transitioned to direct sales and I managed a dedicated sales team of 30.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Increased sales 92% in 4 years in the region. Grew market share from 22% to 45% in 4 years in Mid-Atlantic Nielsen geography.✔Selected for developmental assignment at Greenwich HQ leading projects in corporate brand extension and sales planning. Helped launch new Nestle bottled water brand. -
Retail Operations ManagerNestle Waters 1999 - 2001Paris, Issy-Les-Moulineaux, FrI was recruited to Nestle to lead retail development and execution against market and corporate goals for all Mid-Atlantic grocery accounts from Philadelphia to Richmond.▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Increased average in-stock rates from 78% to 92% in the supermarket channel.✔Created new store call structure that relied on a tiered system of coverage utilizing syndicated data sources (IRI and Spectra).
Mark Zettle Education Details
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St. Mary'S College Of MarylandPublic Policy -
University Of Maryland Global CampusMarketing Management
Frequently Asked Questions about Mark Zettle
What company does Mark Zettle work for?
Mark Zettle works for Riot Energy
What is Mark Zettle's role at the current company?
Mark Zettle's current role is SVP of Sales / Riot Energy.
What is Mark Zettle's email address?
Mark Zettle's email address is mz****@****ast.net
What schools did Mark Zettle attend?
Mark Zettle attended St. Mary's College Of Maryland, University Of Maryland Global Campus.
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