Strategy, leadership and training consultancy helping CPG and consumer durables companies of all sizes drive profitable growth through the development, launch and scaling of new brands, products and ventures.

Branchfood helps food businesses grow by way of industry connections, strategic advice, investment and shared workspace.

Vertically integrated, $100 million processor of wild, locally and sustainablyharvested seafood from U.S. waters.Recruited by CEO to lead all aspects of marketing in support of turnaround and growthstrategies. Spearhead development and execution of marketing strategies, plans, annualcampaigns and new product launches. Oversee web site, social media, public relations, and tradeshows. Manage budget and creative agencies.• Launched new 5 item Blue Harvest Fisheries retail packaged offer to expand brand presence in grocery retail channel and capture share of growing frozen seafood category. Created briefs and managed creative agencies in development of brand architecture, refreshed brand logo, package design, product photography and printing.• Developed content marketing strategy and digital competency to manage and deliver custom content through website, SEM, email, and social media platforms including LinkedIn, Facebook and Instagram. Developed roadmap that yielded organic LinkedIn and Facebook follower growth of 133% and 148% respectively.• Refocused brand strategy to create competitive differentiation and position Blue Harvest as the most trusted seafood company in New England. Led development of company mission, vision and guiding principles through facilitated workshop. Oversaw creation of brand messaging framework, including positioning, value proposition and message pillars. Led re-crafting and delivery of brand story across multiple platforms.• Designed and executed account based marketing campaign that leveraged LinkedIn Ads and customized content to drive engagement with high-value target accounts. Responsible for all aspects of campaign including content management, development, versioning, A/B testing, metrics, and online lead capture.

Leading $1.2 billion North American manufacturer of retail and food service value-added frozen seafood products.Drove vision and strategy for $182 million U.S. retail grocery and club business. Created pipeline of 36+ projects accounting for over 15% incremental annual sales growth. Managed budget and Brand Managers. As Certified Innovation Engineering Black Belt, led Project Leaders and high performance cross functional teams though concept creation, development and launch of new leap and core consumer products / platforms. Developed 7 item Sea Cuisine “As Good As Fresh” program for Sam’s and Wal*Mart that utilized protein suspension technology to deliver frozen seafood proven to taste as good as fresh. Spearheaded concept development, IHUT research and launch of Sea Cuisine Wild Alaska Salmon Strips – High Liner Foods first fully cooked, ready to eat product.

Tapped to build, train and lead first dedicated innovation team to drive development and launch of new core, adjacent and disruptive U.S. retail products. Delivered High Liner Foods single largest launch with fast-track delivery of Sea Cuisine "UnFishin' Believable" platform for Kroger that featured a patent pending design and delivered year one sales of $16.5 million.

Tapped to direct national launch of $46 million Sea Cuisine brand. P+L responsibility for packaged and bulk retail business. Developed strategies and plans. Managed budget, forecasting, syndicated data analysis, consumer research, product development and promotions. Delivered average annual sales and share growth of 41% and 12% over 5 year period. Grew total brand awareness by 23% and dollar sales by 55% vs. PY in key markets with integrated campaign that included spot TV, promotional radio, FSI’s, digital coupons, in-store advertising and social media. Generated 19 million impressions through multi city media tour with Bravo Network’s Top Chef Stefan Richter that delivered brand message in broadcast, print and online media across U.S.

Closely-held $9 billion North American energy processor and convenience retailerRecruited to identify and develop new convenience retail service and product business opportunities. Prepared business cases and coordinated cross-functional project teams including the concept testing, development and launch of a new 25 SKU pre-packaged “fresh delivered” food offer that yielded 52% same-store sales lifts within five months.

Development and execution of marketing strategies for privately held $18 million manufacturer of home and garden lifestyle products. Created plans and coordinated development of all products, packaging, sales support literature, POP, PR and internet Web sites. Managed budgets, staff and worldwide development and manufacturing resources.