Mark Ziler Email & Phone Number

Atlanta, Georgia, Us

Founder & CEO of Data Analytics consulting firm, focused on clients and partners who see mastery of data as essential to their success.VisionWrights provides: - Enterprise-grade data solutions for mid-market clients - Entrepreneurial speed and scrappiness for enterprise clients - Partnership for companies seeking to build/accelerate data productsLeading clients to punch above their weight class with applied analytics solutions that impact business with strong ROI. - Business Intelligence - AI/ML for predictive/prescriptive analytics - Data Team as a Service (DTaaS) engagement to provide strategy and ongoing execution - Proprietary IP for rapidly building scalable data products

Define and execute data strategy for both internal analytics and customer-facing data features (BI, AI/ML) for SigBee.

Lead product management, engineering, data & AI strategy.

Park City, Utah, Us

As member of senior leadership team, define and execute data strategy for both internal analytics and customer-facing data features in Ninety's software.

Automated Machine Learning SaaS Platform enabling & scaling AI & Data Science: - Consult with customers on digital transformation/innovation engagements, defining and building applied AI solutions for numerous verticals/use cases. Focus on alignment of executive business needs with technical solutions for quick time to business value and adoption. - Manage and consult with channel/solution partners, enabling them establish or scale data science consulting practices, ranging from solution selling to delivery, including direct engagement with end-customers. - Lead product integration and GTM strategy for technology partners (business intelligence, data warehouse, ETL technologies), OEM partners. - Establish partner strategy & ecosystem for tech alliances and channel partners, personally recruiting ~30 partners in less than a year: - Including commission/margin/tiering plan, joint go-to-market plans, sales & technical enablement/certification, co-marketing/selling, partner portal setup, partner ops.

New York, New York, Us

Built Technical Services team of 45 spanning 6 global offices, supporting a diverse enterprise marketing cloud suite of products and enabling significant improvements in measurability, speed, quality, predictability, monetization, and customers satisfaction. Services include: - Implementation, Data Engineering, Technical Campaign Delivery, AdOps & Display Activation, Tier 2 & 3 Support, Technical Account Management, Project/Program Management, and Solution Architecture.Established centralized, standardized delivery team with clear engagement processes across Sales, Solution Consulting, and Account Management teams.- Built and deployed standardized service catalog used by customer-facing teams.- Collaborated with Product & Sales to define go-to-market strategy.- Established Solution Architecture function to handle presales escalations for complex/non-standard implementation scoping & pricing.- Aligned and optimized data collection practices to streamline cross-channel implementation, and downstream reporting requirements, minimizing cross-selling barriers.- Collaborated with Data Science and Product Marketing teams developing case studies and standardizing incrementality measurement/analytics practices. Established Project Management Office increasing operational leverage with compact team. - PM of complex implementations and system migrations increased on-time/budget delivery 3x through improved scoping & elimination of rework.- Optimized implementation/delivery processes into project templates: equipped client-facing teams on use PM tools and best practices.- Established prioritization framework and Program Management processes: collaborative capacity planning for large customer & migration projects vs. unplanned/support work, forecasting resource constraints and proactive management of customer expectations.- Established operational KPIs, measurement tools, & status dashboards for team management and executive visibility.

New York, New York, Us

Managed (8-digit) global Product Management/Delivery budget for cost center providing development capacity to 5 distinct product owners.- Planned and proposed investment scenarios to increase development capacity from 25-100% from 8-digit (personnel) base.- Prepared materials for recommendation to board, and executed on first several tranches of approved investment hiring.- Managed (with Finance, Regional MDs, Product Owners) quarterly allocation of cost center expense and capitalization adjustments to virtual regional and product P&Ls, based on usage and revenue.Led global product strategy, implementing executive vision transforming product & go-to-market from collection of 5 point solutions to integrated Digital Marketing Suite.- Individual focus on Product Management & Delivery for Platform: dashboarding, cross-channel attribution/reporting, tracking, integration framework for point solutions into suite (standardized UI/UX, SSO, centralized store for customers/users/permissioning, etc.)- M&A: Integral participant in discovery & due diligence on acquisition targets in social media, data management, attribution, analytics. Led functional integration planning and execution during acquisition of Knotice (DMP & ESP).Worked with Chief Data Scientist and Data Science team to productize and operationalize Big Data R&D efforts, optimization algorithms, analytics & insights, machine learning, etc. into the product suite. Included architectural strategy for scaling performance, combining precomputed and online learning algorithms for best real-time production performance.

New York, New York, Us

-Led SearchIgnite from startup to growth phase, with sustained & dramatic YoY growth in customers, revenue (30-60%) and staff via diverse management and operations responsibilities.-Established teams and processes for Product Management, Solution Consulting, Client Services, numerous Professional and Managed Services offerings.-Led and established model for solution selling and onboarding for digital media agency and enterprise-scale search marketing customers, personally closing and launching numerous Fortune 500 brands that propelled SearchIgnite into growth stage.-Part of executive leadership team that scaled business to exit with sale of SearchIgnite to Dentsu in 2010.Led transformation of paid search media SaaS product into cross-channel media management, tracking, attribution and reporting suite resulting in re-brand to broader IgnitionOne. Specific product accomplishments included: - Industry-first transparent, self-service predictive portfolio optimization system for search - Industry-first cross-channel click and impression attribution system, including ad server integration for display deduplication/integration - Comprehensive overhaul of paid search media management UX/UI, bulk management tools, bid optimization tools - Facebook Marketplace social media management platform - Comprehensive cross-channel & intra-channel media reporting system for paid search, SEO, display, affiliate, attribution, etc.Participated in management buyout of IgnitionOne from Dentsu in 2013 in order to invest in further broadening cross-channel platform.

Network of advertising and lead development portals for the franchise recruitment industry.Led product, technology, and Internet marketing teams to build a mature and highly profitable business and aided/transitioned with the sale to Landmark Communications.Proprietary technology included integrated ad publishing/CMS/advertising yield management system, in-house analytics and marketing attribution tools, and industrial strength organic search optimization and measurement tools.

Marketing management consultancy for Internet companies.