Mark Ziler

Mark Ziler Email and Phone Number

Applied Analytics for Business - BI, AI/ML @ VisionWrights
Mark Ziler's Location
Atlanta, Georgia, United States, United States
Mark Ziler's Contact Details
About Mark Ziler

Currently... building a next gen data consulting firm that helps clients gain mastery of their data for internal use and for productization.Technical Product Leader with ~20 years progressive experience leading companies through startup and growth stages to successful exits. Proven track record developing product strategy for complex, data-centric businesses, and leading execution teams to deliver iteratively. Uniquely skilled at bridging between business and technology, and balancing short term business needs with long term product strategy.KEY STRENGTHS:-Creative collaboration ideating and iteratively executing innovative product solutions-Servant Leadership, Complex Problem Solving, Scaling Teams, Executive Management-More skills belowKEY ACCOMPLISHMENTS:-Drove Product Strategy and Technology for AdEngine leading to successful exit with sale to Landmark Communications in 2005.-Led Product Management and Business Operations scaling SearchIgnite from startup to growth stage, leading to sale to Dentsu in 2010.-Led strategic planning and execution of investment hiring to double Delivery capacity after IgnitionOne management buyout from Dentsu in 2013, leading to expansion of product capabilities, focus on innovation, and revenue streams.-Drove evolution of IgnitionOne product offering from single channel paid search product to integrated cross-channel suite of ad & marketing technologies, transforming firm’s enterprise value by providing more diversified and integrated digital marketing solutions to customers. Suite includes data management platform, cross-channel tracking/attribution/analytics, and channel activation for paid search, social, display, email/messaging, website personalization, & marketing automation.-Managed (team of 45) and personally led successful implementation of hundreds of enterprise solutions across automotive, travel, retail, financial, technology customers resulting incrementally in 100M's of conversions and $10Bn's in revenue annually. Top brands include: General Motors, Apple, Intercontinental Hotels Group, Saks Fifth Avenue, CapitalOne, DIRECTV.

Mark Ziler's Current Company Details
VisionWrights

Visionwrights

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Applied Analytics for Business - BI, AI/ML
Mark Ziler Work Experience Details
  • Visionwrights
    Founder & Ceo
    Visionwrights Jan 2018 - Present
    Atlanta, Georgia, Us
    Founder & CEO of Data Analytics consulting firm, focused on clients and partners who see mastery of data as essential to their success.VisionWrights provides: - Enterprise-grade data solutions for mid-market clients - Entrepreneurial speed and scrappiness for enterprise clients - Partnership for companies seeking to build/accelerate data productsLeading clients to punch above their weight class with applied analytics solutions that impact business with strong ROI. - Business Intelligence - AI/ML for predictive/prescriptive analytics - Data Team as a Service (DTaaS) engagement to provide strategy and ongoing execution - Proprietary IP for rapidly building scalable data products
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  • Sigbee
    Head Of Data
    Sigbee Oct 2022 - Present
    Define and execute data strategy for both internal analytics and customer-facing data features (BI, AI/ML) for SigBee.
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  • Sigbee
    Cto
    Sigbee Aug 2020 - Oct 2022
    Lead product management, engineering, data & AI strategy.
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  • Ninety.Io - Software For Eos
    Head Of Data
    Ninety.Io - Software For Eos Jul 2020 - Jan 2024
    Park City, Utah, Us
    As member of senior leadership team, define and execute data strategy for both internal analytics and customer-facing data features in Ninety's software.
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  • Bigsquid.Ai
    Managing Director, East
    Bigsquid.Ai Mar 2018 - Apr 2020
    Automated Machine Learning SaaS Platform enabling & scaling AI & Data Science: - Consult with customers on digital transformation/innovation engagements, defining and building applied AI solutions for numerous verticals/use cases. Focus on alignment of executive business needs with technical solutions for quick time to business value and adoption. - Manage and consult with channel/solution partners, enabling them establish or scale data science consulting practices, ranging from solution selling to delivery, including direct engagement with end-customers. - Lead product integration and GTM strategy for technology partners (business intelligence, data warehouse, ETL technologies), OEM partners. - Establish partner strategy & ecosystem for tech alliances and channel partners, personally recruiting ~30 partners in less than a year: - Including commission/margin/tiering plan, joint go-to-market plans, sales & technical enablement/certification, co-marketing/selling, partner portal setup, partner ops.
  • Ignitionone
    Svp, Global Technical Services
    Ignitionone 2015 - Nov 2017
    New York, New York, Us
    Built Technical Services team of 45 spanning 6 global offices, supporting a diverse enterprise marketing cloud suite of products and enabling significant improvements in measurability, speed, quality, predictability, monetization, and customers satisfaction. Services include: - Implementation, Data Engineering, Technical Campaign Delivery, AdOps & Display Activation, Tier 2 & 3 Support, Technical Account Management, Project/Program Management, and Solution Architecture.Established centralized, standardized delivery team with clear engagement processes across Sales, Solution Consulting, and Account Management teams.- Built and deployed standardized service catalog used by customer-facing teams.- Collaborated with Product & Sales to define go-to-market strategy.- Established Solution Architecture function to handle presales escalations for complex/non-standard implementation scoping & pricing.- Aligned and optimized data collection practices to streamline cross-channel implementation, and downstream reporting requirements, minimizing cross-selling barriers.- Collaborated with Data Science and Product Marketing teams developing case studies and standardizing incrementality measurement/analytics practices. Established Project Management Office increasing operational leverage with compact team. - PM of complex implementations and system migrations increased on-time/budget delivery 3x through improved scoping & elimination of rework.- Optimized implementation/delivery processes into project templates: equipped client-facing teams on use PM tools and best practices.- Established prioritization framework and Program Management processes: collaborative capacity planning for large customer & migration projects vs. unplanned/support work, forecasting resource constraints and proactive management of customer expectations.- Established operational KPIs, measurement tools, & status dashboards for team management and executive visibility.
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  • Ignitionone
    Svp, Product
    Ignitionone 2013 - 2015
    New York, New York, Us
    Managed (8-digit) global Product Management/Delivery budget for cost center providing development capacity to 5 distinct product owners.- Planned and proposed investment scenarios to increase development capacity from 25-100% from 8-digit (personnel) base.- Prepared materials for recommendation to board, and executed on first several tranches of approved investment hiring.- Managed (with Finance, Regional MDs, Product Owners) quarterly allocation of cost center expense and capitalization adjustments to virtual regional and product P&Ls, based on usage and revenue.Led global product strategy, implementing executive vision transforming product & go-to-market from collection of 5 point solutions to integrated Digital Marketing Suite.- Individual focus on Product Management & Delivery for Platform: dashboarding, cross-channel attribution/reporting, tracking, integration framework for point solutions into suite (standardized UI/UX, SSO, centralized store for customers/users/permissioning, etc.)- M&A: Integral participant in discovery & due diligence on acquisition targets in social media, data management, attribution, analytics. Led functional integration planning and execution during acquisition of Knotice (DMP & ESP).Worked with Chief Data Scientist and Data Science team to productize and operationalize Big Data R&D efforts, optimization algorithms, analytics & insights, machine learning, etc. into the product suite. Included architectural strategy for scaling performance, combining precomputed and online learning algorithms for best real-time production performance.
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  • Ignitionone
    Svp, Business Operations
    Ignitionone 2006 - 2013
    New York, New York, Us
    -Led SearchIgnite from startup to growth phase, with sustained & dramatic YoY growth in customers, revenue (30-60%) and staff via diverse management and operations responsibilities.-Established teams and processes for Product Management, Solution Consulting, Client Services, numerous Professional and Managed Services offerings.-Led and established model for solution selling and onboarding for digital media agency and enterprise-scale search marketing customers, personally closing and launching numerous Fortune 500 brands that propelled SearchIgnite into growth stage.-Part of executive leadership team that scaled business to exit with sale of SearchIgnite to Dentsu in 2010.Led transformation of paid search media SaaS product into cross-channel media management, tracking, attribution and reporting suite resulting in re-brand to broader IgnitionOne. Specific product accomplishments included: - Industry-first transparent, self-service predictive portfolio optimization system for search - Industry-first cross-channel click and impression attribution system, including ad server integration for display deduplication/integration - Comprehensive overhaul of paid search media management UX/UI, bulk management tools, bid optimization tools - Facebook Marketplace social media management platform - Comprehensive cross-channel & intra-channel media reporting system for paid search, SEO, display, affiliate, attribution, etc.Participated in management buyout of IgnitionOne from Dentsu in 2013 in order to invest in further broadening cross-channel platform.
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  • Adengine
    Cto
    Adengine 2001 - 2006
    Network of advertising and lead development portals for the franchise recruitment industry.Led product, technology, and Internet marketing teams to build a mature and highly profitable business and aided/transitioned with the sale to Landmark Communications.Proprietary technology included integrated ad publishing/CMS/advertising yield management system, in-house analytics and marketing attribution tools, and industrial strength organic search optimization and measurement tools.
  • Fastforward Interactive
    Cto
    Fastforward Interactive 2000 - 2001
    Marketing management consultancy for Internet companies.
  • Super Groups
    Creative Director
    Super Groups 1999 - 2000

Mark Ziler Skills

Digital Marketing Crm Product Management Integrated Marketing Management Entrepreneurship Leadership Strategy Digital Strategy Online Marketing Business Process Improvement Project Management Big Data Web Analytics Solution Design Executive Management Product Strategy Go To Market Strategy Business Analysis Business Strategy Pricing Strategy Product Development Program Management Saas Enterprise Software Problem Solving Team Building Business Operations Start Ups E Commerce Digital Media Solution Consulting Business Analytics Business Intelligence Performance Management Solution Architecture Performance Measurement Marketing Analytics Analysis Budget Management Competitive Analysis Data Analysis User Experience Scrum Agile Salesforce.com Cross Functional Team Leadership Data Science Machine Learning Microsoft Excel Analytics Professional Services

Mark Ziler Education Details

  • Duke University
    Duke University
    Computer Science

Frequently Asked Questions about Mark Ziler

What company does Mark Ziler work for?

Mark Ziler works for Visionwrights

What is Mark Ziler's role at the current company?

Mark Ziler's current role is Applied Analytics for Business - BI, AI/ML.

What is Mark Ziler's email address?

Mark Ziler's email address is mz****@****uid.com

What is Mark Ziler's direct phone number?

Mark Ziler's direct phone number is +140496*****

What schools did Mark Ziler attend?

Mark Ziler attended Duke University.

What skills is Mark Ziler known for?

Mark Ziler has skills like Digital Marketing, Crm, Product Management, Integrated Marketing, Management, Entrepreneurship, Leadership, Strategy, Digital Strategy, Online Marketing, Business Process Improvement, Project Management.

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