Mark Lerner

Mark Lerner Email and Phone Number

Director of Applied AI and Systems Engineering @ RebarHQ
New York, NY, US
Mark Lerner's Location
New York City Metropolitan Area, United States, United States
About Mark Lerner

As the Director of Growth Marketing at DealHub, I lead the marketing strategy and execution for a no-code platform that offers the most complete and connected revenue workflow for sales organizations. I have over 10 years of experience in building marketing organizations from the ground up, with a focus on B2B marketing, CPQ, CLM, and DealRoom solutions.My superpower is that I can wear all the hats. I don't rely on writing a strategy and having others execute; I roll up my sleeves and do the work. And I have the receipts to show the results. I have successfully led product pivots, rebuilt company websites, partnered with top-tier companies, built newsletter followings, and achieved high conversion rates across the funnel. I am passionate about delivering innovative and interactive buyer experiences that drive deals to success.

Mark Lerner's Current Company Details
RebarHQ

Rebarhq

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Director of Applied AI and Systems Engineering
New York, NY, US
Mark Lerner Work Experience Details
  • Rebarhq
    Director Of Applied Ai And Systems Engineering
    Rebarhq
    New York, Ny, Us
  • Dealhub.Io
    Director Of Growth Marketing
    Dealhub.Io Aug 2023 - Present
    Austin, Texas, Us
    DealHub offers the most complete and connected revenue workflow for your sales organization. Our no-code platform empowers visionary leaders to connect their teams and processes, execute deals faster, and create accurate and predictable pipeline.With a unified CPQ, CLM and Subscription Management stack, powered by our intuitive guided selling Playbook, your teams can generate spot-on quotes and configurations, accelerate contract negotiations and sign-off bigger deals. Utilizing our DealRoom, you’re able to centralize buyer/seller communications to deliver the most innovative and interactive buyer experiences that drive deals to success.Trusted by global leaders such as Gong, Drift, Hopin, WalkMe, Sendoso and Braze, DealHub enables you to achieve faster time to revenue and deliver one fluid sales motion for your sales teams and customers.
  • Revgenius
    Member
    Revgenius Sep 2021 - Present
    New York, Us
  • Revops Co-Op
    Member
    Revops Co-Op Sep 2021 - Present
    Seattle, Washington, Us
  • Parative Scoring Automation Engine
    Head Of Marketing
    Parative Scoring Automation Engine Aug 2022 - Aug 2023
    Boston, Massachusetts, Us
    Parative is a predictive scoring engine that unifies customer data to identify risk and opportunity.Parative is designed to help teams get the most out of their customer data so they can get back to focusing on growth. The way it does that is simple: unify all of your customer data, analyze it to identify key revenue or risk signals, and then automate how your team responds to those signals in the other tools you use. In short, predictive scoring for the outcomes you care about.------------------------------------------------------------------------------------------------------- Successfully led product pivot, delivering new offerings that aligned with market demands.- Spearheaded a comprehensive rebranding effort, including renaming, messaging, and positioning, to better align with the company's value proposition and target audience.- Redesigned, developed, and wrote copy for the company website, resulting in an engaging and user-friendly online presence.- Achieved an outstanding 1000% year-to-date growth of opt-in newsletter subscribers, building a highly engaged inbound funnel.- Increased organic website traffic by an impressive 155% through strategic SEO initiatives.- Attained first-page search engine results for top keywords, such as "customer experience metrics," driving greater visibility and awareness for the company.
  • Revops - Agreement Automation For Sales
    Head Of Marketing
    Revops - Agreement Automation For Sales Sep 2020 - Aug 2022
    San Francisco, California, Us
    As Head of Marketing at RevOps, I served as the founding marketer of the company. - Implemented and administrated HubSpot Sales Hub, Marketing Hub, Service Hub, and CMS Hub. - Rebuilt the company website from scratch on HubSpot CMS, leveraging HTML, CSS, and Java- Partnered with Top tier companies such as HubSpot for partner marketing programs, including a co-written eBook published and promoted by HubSpot based on a year’s worth of interviews I conducted on the blog.- Built a newsletter following from 0 to 5,000 subscribers who registered to get either daily or weekly content updates. - 53% Lead->MQL rate- 60% MQL->Opportunity rate- Achieved 20% activation rate on free trials via PLG strategies- Increased MQL->Opportunity rate by 100% via lifecycle marketing campaigns, focusing on triggered, real-time communications based on lead activity. - Generated $3+ million in Sales Pipeline in Q1/2 2022 from marketing efforts- Managed Reverse ETL (Hightouch) to link product usage data with our lead database to track users and identify PQLs.- Managed SEM campaigns that generated 3x LTV/Media Spend
  • Intelligent Audit
    Director Of Marketing
    Intelligent Audit Mar 2018 - Sep 2020
    Rochelle Park, New Jersey, Us
    • Complete management of content development and distribution • Marketing operations (Pardot, Salesforce) • Outbound email marketing campaigns • Lead generation • Inbound lead nurturing • Event planning and sponsorship • Sales enablement • Web design and development • Design and development of sales collateral and case studies • Graphic design: Photoshop and Illustrator
  • Mediabistro
    Director Of Marketing, B2B
    Mediabistro Nov 2016 - Nov 2017
    New York, Ny, Us
    • Manage all content generation (blog, ebooks, white papers, case studies, website)• Implementation and overall management of Marketing Operations/Automation (Pardot)• Strategize, manage, and execute all B2B marketing and sales activities• Managed a direct-report sales development representative• 10% conversion rate on targeted ABM campaign• 40% landing page conversion rate as a result of A/B testing• 90% user activation rate
  • Bringg
    Vice President Marketing
    Bringg Oct 2015 - Nov 2016
    Tel Aviv, Il
    • Managed all content generation (blogs, white papers, case studies, sales collateral)• Spearheaded the implementation of a robust lead generation/demand generation strategy• Implementation and overall management of Marketing Operations/Automation (Pardot & Act-On)• Managed calendar of top tier industry events, including sponsorship and speaking opportunities• Attained 120 inbound leads per month within 3 months • 2X increase on contact us landing page conversion rate• PR coverage on top tier tech blogs (TechCrunch)
  • Gen.Video
    Senior Manager, Content Marketing
    Gen.Video Jan 2015 - Oct 2015
    Weston, Massachusetts, Us
    • Created and executed overall marketing strategy• In charge of all inbound marketing activities• Spearheaded and managed Account Based Marketing campaigns• Implemented and managed all aspects of marketing operations using Act-On marketing automation software• In charge of the development of all company content including blog, white papers, sales collateral
  • Oktopost
    Director Of Marketing
    Oktopost Sep 2013 - Nov 2014
    Ramat Gan, Il
    • Responsible for all content creation: company blog, press releases, white papers and case studies • Managing social channels and social campaigns• In charge of manage all marketing automation activities - including Marketo• Spearheaded inbound and demand generation programs • Optimizing effectiveness of marketing funnel based on A/B testing• Attained a 40% open rate on email campaigns• Doubled overall website traffic in 9 months
  • Tawkon
    Head Of Online Marketing, New Media And Pr
    Tawkon Aug 2012 - Sep 2013
    Ramat Hachayal , Tel Aviv, Il
    ● Formulating, writing and executing all PR activities ● Outreach to media, both online and traditional, for PR purposes● Formulating and executing overall company marketing strategy● Management of all social media channels (twitter, Facebook, Pinterest, LinkedIn, Google+)● Writing, editing and management of the tawkon blogtwitter - @tawkonFacebook - https://www.facebook.com/tawkon
  • Blonde 2.0
    Community And Content Manager
    Blonde 2.0 Jan 2012 - Aug 2012
    ● Managed client social media profiles such as Facebook, Twitter and Pinterest● Managed, edited and wrote copy for client blogs● Assisted in the development, writing and editing of press releases for clients● Responsible for monthly reports on progress for clients, including KPI’s ● Responsible for outreach to top tier tech bloggers for the purpose of covering client Press Release
  • Ecasebriefs.Com
    Social Media Internship
    Ecasebriefs.Com 2010 - 2010
    - Created and managed social media marketing campaign for new lecture series- Designed and launched Facebook fan page (www.facebook.com/ecasebriefs), Twitter (www.twitter.com/ecasebriefs) page and Blog (www.ecasebreifs.blogspot.com)- Planned and purchased advertising on Facebook to drive traffic to site
  • Kaplan University Online
    Advisor
    Kaplan University Online Sep 2008 - Sep 2009
    Chicago, Il, Us
    -Motivated continuing military students to ensure program retention-Maintained regular contact with a cohort of military students to ensure continuing participation-Rewarded with promotion as a result of hard work and strong performance

Mark Lerner Skills

Social Media Marketing Email Marketing Online Marketing Social Media Marketing Strategy Seo Facebook Marketing Blogging Sem Advertising Online Advertising Public Relations Business Development Digital Marketing Lead Generation Social Networking New Media Start Ups Management Marketing Communications Content Strategy Web Marketing Copywriting Press Releases B2b Marketing Search Engine Optimization Web Content Digital Strategy Content Marketing Crm Strategy Strategic Planning Marketing Automation Pardot Marketo Marketing Operations B2b Marketing Strategy Content Management Salesforce.com Salesforce.com Administration Data Driven Marketing Lead Management Demand Generation A/b Testing Software As A Service Integrated Marketing Leadership

Mark Lerner Education Details

  • Florida Atlantic University School Of Business
    Florida Atlantic University School Of Business
    Marketing
  • Boston University School Of Arts And Sciences
    Boston University School Of Arts And Sciences
    Psychology

Frequently Asked Questions about Mark Lerner

What company does Mark Lerner work for?

Mark Lerner works for Rebarhq

What is Mark Lerner's role at the current company?

Mark Lerner's current role is Director of Applied AI and Systems Engineering.

What is Mark Lerner's email address?

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What is Mark Lerner's direct phone number?

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What schools did Mark Lerner attend?

Mark Lerner attended Florida Atlantic University School Of Business, Boston University School Of Arts And Sciences.

What are some of Mark Lerner's interests?

Mark Lerner has interest in Social Media, Snowboarding, Marketing, Politics, Literature, Music, History, Film.

What skills is Mark Lerner known for?

Mark Lerner has skills like Social Media Marketing, Email Marketing, Online Marketing, Social Media, Marketing Strategy, Seo, Facebook, Marketing, Blogging, Sem, Advertising, Online Advertising.

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