Led a team of skilled and passionate marketers and media/e-commerce experts that: Developed Omnichannel marketing strategies and programs across key retailers in mass, grocery, dollar/drug, convenience and e-Commerce channels. Built the KDP Retail Media COE responsible for elevating retail media capability/strategies, in-house retail paid search and measurement/analytics - all with a focus on delivering increased ROI through more effective and efficient investments.

At the intersection of media, content, digital commerce and analytics. Continuously drove increases in marketing effectiveness/ROI for K-C brands through a data-driven strategy and led the development and execution of a holistic audience first media planning and buying approach in all traditional, digital and commerce/ retail media channels. Success required strong relationships with key internal and external teams: brand, media, customer/shopper, digital commerce, insights & analytics, media agency and media partners.Drove the development, advancement and measurement of Kimberly-Clark's strategic media partnerships with key retail media platforms: Amazon Advertising, Walmart Connect, Roundel, Kroger Precision Marketing, Criteo, Instacart, Quotient, etc. in order to accelerate and grow share within omnichannel sales.

Led integrated media strategy and planning that utilized an advanced approach fusing audience data, personalized content and media to drive frequent optimizations and higher effectiveness/ROI. Included management of Video/TV Upfronts; leading JBPs with Google, Facebook, Instagram, Amazon, Walmart Media Group, etc.; and development of innovative partnerships that included content, production and media that contributed to market share growth of +2pts and brand equity of +3pts.

Led marketing strategy and execution for key hardgood categories including: dog and cat toys, beds, apparel and collars/leashes. Managed the marketing relationships with key vendors and PetSmart exclusive brands such as Martha Stewart Pets, Toys"R"Us Pets, Bret Michaels Pets Rock and all licensed partnerships. Partnered with Merchandising/Buying Directors to drive sales growth through support of key business priorities.

Led strategy, execution and optimization of $100MM media budget for the U.S. and Canadian operations. Managed several marketing agency relationships and the work and career development of direct reports. Continuously improved media investment ROI through testing via internal Test and Measurement team (APT) and external econometric modeling agency.

Managed all media and advertising activities for central region of the U.S. Served as primary marketing liaison to State Sales Directors and District Managers. Developed media strategy to drive incremental awareness, consideration and quotes.

Analyzed sales, inventory and weekly plant scorecards on a temporary contract basis.

Led media strategy development and execution of $34 million mass advertising budget. Managed work and career development of direct reports that executed the competitive tracking process, approval of all local/national TV and radio buys and newspaper contract negotiations and analysis of annual circular program.