Marla Goodman

Marla Goodman Email and Phone Number

Creative Resource & Operations.
Marla Goodman's Location
Toronto, Ontario, Canada, Canada
Marla Goodman's Contact Details

Marla Goodman personal email

n/a
About Marla Goodman

I started as a producer at Citytv and MuchMusic, before finding my way into the world of advertising. For a number of years, I worked as a producer/project manager on large scale experiential and promotional campaigns.Today, I’m a Creative Resourcing professional. I bring knowledge & many years of experiencein resource, project management & creative operations. I have designed and managed resourcing processes for big multinational agencies and small local boutique agencies, alike. I'm highly proficient with resourcing software including Monday.com. I have diverse capabilities, strong organizational, and negotiating skills, along with being self-motivated,action-oriented with excellent detail and leadership abilities. I’ve worked closely with Chief Creative Officers and Senior Agency Leaders. I love the work, but most of all, I love the people.

Marla Goodman's Current Company Details

Creative Resource & Operations.
Marla Goodman Work Experience Details
  • Multiple
    Creative Resources
    Multiple Jan 2024 - Oct 2024
    Resource Director / Resource Services
  • Humanity
    Resource Director, Creative Resources
    Humanity 2021 - 2023
    Toronto, Ca
    • Developed integrated resourcing processes for this independent, brand transformation agency• Allocate resources (designers, writers, art directors) to different projects based on capacity and skills • Ensure teams aren't overburdened and workloads are balanced. • Created Integrated work back schedules with different departments (Project Management)• Managing and hiring of freelancers when needed/budgets & contracts• Conduct weekly creative status meetings• Drive the department forward through process improvement• Traffic Management using project management software (Monday.com)• Monitored team utilization to ensure project timelines and deliverables were met• Handle onboarding and offboarding of creative team members & freelancers• Experienced in department budget management
  • Bbdo
    Resource Director, Creative Resources
    Bbdo 2011 - 2021
    New York, Ny, Us
    • Overseeing Integrated Resource Process of the Agency, allocate resources to different projects based on capacity and skills. Ensure teams arn't overburdened and that workloads are balanced. • Managed external vendors or freelancers when needed• Managed agency’s integrated resource process for a team of 40+ full-time & freelance creatives working across the agency’s full portfolio of Advertising, Retail Design, Content, Digital & CRM clients• Worked closely with the CCO’s to manage the creative department• Worked within the Project Management capacity• Drove cross-agency efficiencies with BBDO and Proximity• Strategically assigned resources against high volume projects• Monitored full time and freelance team budgets• Tracked and reported utilization to the agency executive team• Managed freelance recruitment process• Monitored team utilization to ensure project timelines and deliverables were met• Managed all creative admin (vacations, time sheets, etc)• Experienced in department budget management
  • Young & Rubicam Advertising
    Integrated Project Director, Creative Resources
    Young & Rubicam Advertising 2008 - 2011
    New York, Ny, Us
    • Oversaw the Agency’s Resource Process, allocating resources to different projects based on capacity and skills• Monitored and analyzed team utilization against budgets• Managed creative team schedule to ensure timelines and deliverables were met• Managed internal stakeholder reviews and approval process• Anticipate challenges and build contingency plans to keep projects on track.• Created Integrated Work Back Schedules with different departments• Worked closely with all levels of Account Management
  • Segal Communications
    Project & Resource Manager
    Segal Communications 2006 - 2008
    Ca
    • In this hybrid role, I was responsible for project management as well as creative resourcing• Strategically assigned resources against incoming projects• Responsible for monitoring and trafficking projects from briefing to deployment• Created and managed integrated workback schedules • Forecast jobs against staffing requirements• Responsible for campaign budget management
  • Cossette
    Integrated Project Manager
    Cossette 2003 - 2006
    Quebec City, Quebec, Ca
    • Managed and executed promotions and CRM campaigns, which included experiential events, microsites, email, and direct mail• Created and managed integrated workback schedules• Vendor procurement and management, which included print, contest legal and promotional fulfilment• Artist procurement, which included photographers and illustrators• Responsible for monitoring and trafficking projects from briefing to deployment• Responsible for campaign budget management
  • Strateco Strategic Communications
    Project Manager
    Strateco Strategic Communications 1998 - 2003
  • Various
    Production/Studio Manager
    Various 1990 - 1998
    1995-1998 Citytv/MuchMusic/Bravo/Space 1992-1995Basstoy International Corporation 1990-1992Communicad Advertising Corporation

Marla Goodman Skills

Integrated Marketing Advertising Creative Direction Creative Strategy Social Media Marketing Digital Marketing Copywriting Public Relations Product Marketing Event Management Digital Media Core Strength Art History Health Stage Combat Nielsen Galaxy Explorer Marketing Communications Online Advertising Wine Leisure Travel Fitness Interactive Advertising

Marla Goodman Education Details

  • University Of Toronto Schools
    University Of Toronto Schools
    Marketing

Frequently Asked Questions about Marla Goodman

What is Marla Goodman's role at the current company?

Marla Goodman's current role is Creative Resource & Operations..

What is Marla Goodman's email address?

Marla Goodman's email address is ml****@****ers.com

What schools did Marla Goodman attend?

Marla Goodman attended University Of Toronto Schools.

What skills is Marla Goodman known for?

Marla Goodman has skills like Integrated Marketing, Advertising, Creative Direction, Creative Strategy, Social Media Marketing, Digital Marketing, Copywriting, Public Relations, Product Marketing, Event Management, Digital Media, Core Strength.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.