Marla Jaffe Email & Phone Number

• Produced detailed content strategies based on client objectives, keyword analysis, and market research.• Performed brand oversight on marketing deliverables to ensure tone of voice, messaging, and style.• Authored SEO-optimized, agency-centered blog posts to drive organic traffic, support inbound marketing initiatives, and amplify client retention.• Wrote conversion-based copy aligned with clients’ marketing campaigns and growth operations.• Participated in client kickoff calls to establish creative direction, outline processes, and discuss timelines. • Led internal content teams, determined deadlines, and liaised with various clients.• Collaborated with website developers to maximize content visibility, performance, and visual branding.

• Composed 300-1,200 word blog posts and digital marketing collateral for consumer goods, healthcare, beauty, wellness, and construction companies.

• Created engaging, interactive emails to advertise various cruise line promotions and highlight additional company provided booking incentives.• Designed co-branded direct mail pieces for different target audiences to reinforce dual brand awareness and increase overall sales.• Built web pages for the company’s Enrichment Journey division detailing its unique, all-inclusive vacation packages.• Analyzed 10-day email tracking reports and compared key metrics to monitor client engagement levels.

• Generate unique and innovative print advertisement for inclusion in local, regional, and national media outlets. • Responsible for marketing campaigns and business development initiatives implemented across social media platforms to enhance brand awareness and website traffic.• Manage two entry-level marketing assistants to ensure execution of daily responsibilities and accuracy of work.• Prepare all public relations material and internal communication relating to firm expansion, community outreach, and notable recognitions. • Engineered a complete audit of firm website to augment brand identity and uniformity.• Assisted in the creation of a new, firm-wide marketing campaign and branding strategy. • Outlined a marketing plan and departmental fiscal year budget for managerial review. • Aided in the development of the Greenspoon Marder Foundation Community Arts Partnership.

• Composed written marketing content for placement on firm intranet. • Wrote attorney nomination profiles for inclusion in applications for various local awards.• Maintained the validity and timeliness of information displayed on firm website.

• Handled branding opportunities, marketing collateral, and funding for attorney and firm sponsorships. • Planned various firm events sponsored by attorneys, local organizations, and lobbyists.• Compiled request for proposals (RFP) for attorney use in business development and client meetings.

• Responsible for developing and maintaining unique social media marketing campaigns designed to stimulate client engagement and build brand recognition.• Generated client-related media releases and blog posts for publication in major South Florida news outlets.

• Developed corporate business proposals to promote event production and destination management services.• Expanded existing clientele through the use of telephone and email marketing strategies.