Marla Reeder

Marla Reeder Email and Phone Number

Digital Media Sales/ AdTech / Data-as-a-Service (Daas/SaaS) / Retail Media @ Lexipol
Marla Reeder's Location
Frisco, Texas, United States, United States
Marla Reeder's Contact Details

Marla Reeder personal email

n/a

Marla Reeder phone numbers

About Marla Reeder

An accomplished and results-oriented marketing executive with extensive experience in digital and retail media sales, programmatic ad tech, brand direct sales, agency sales, C-Level presentations, cross-device sales, complex contract negotiations, and data-as-a-service sales. Possesses a demonstrated background in using strategic thinking and data analysis with an eye for detail to exceed objectives and redefine expectations in a dynamic environment. A versatile leader who understands opportunities and meets challenges with strategic plan development to incorporate market trends and inspires teams to achieve outstanding results.

Marla Reeder's Current Company Details
Lexipol

Lexipol

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Digital Media Sales/ AdTech / Data-as-a-Service (Daas/SaaS) / Retail Media
Marla Reeder Work Experience Details
  • Lexipol
    Sr. Director, Business Development - Lexipol Media Group
    Lexipol Mar 2024 - Present
    Frisco, Tx, Us
    Lexipol Media Group is the industry-leading digital publisher with the largest audience of first responders and public safety professionals in the US. I work with consumer brands looking to connect with a highly engaged 1P audience of 1st responders and local government public safety workers through the largest digital technology platform serving those who bravely serve; Police1, FireRescue1, EMS1, Corrections1, and Gov1.com
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  • Catalina Usa
    Director, Media & Data Services Sales
    Catalina Usa Jan 2023 - Sep 2023
    St. Petersburg, Florida, Us
    Worked with Fortune 100 CPG brands, financial services, ad tech platforms, and agency-holding companies to deliver closed-loop measurement, audience targeting/development, and data-as-a-service using shopper transaction data.
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  • Adtheorent
    Sales Director, Brand Partnerships
    Adtheorent Oct 2021 - Oct 2022
    New York, New York, Us
    Helping Marketers and Advertisers connect with their best customers using AI and Machine Learning in a privacy forward way without cookies!
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  • Dpa Media Partners
    Svp Account Director
    Dpa Media Partners Aug 2020 - Aug 2022
    Experienced media consultant working with digital, social, broadcast radio, digital audio, TV/CTV/OTT, personality endorsements, and print campaigns to accelerate direct response and lead gen results for B2B and B2C advertisers. Responsible for daily account management and media buying/planning duties for DPA Media Partners.
  • Vitamin T
    Account Director
    Vitamin T Jun 2018 - Jul 2020
    Boston, Ma, Us
    At Vitamin T we make sure people and talent are never a roadblock for the deployment and execution of your marketing objectives. We specialize in placing highly skilled, creative, marketing, analytics and digital marketing professionals.
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  • Valassis
    National Account Manager
    Valassis Feb 2014 - Nov 2017
    Livonia, Michigan, Us
    Valassis is one of the nation’s leading media and marketing services companies, offering unparalleled consumer targeting, reach and scale to retail, restaurant, grocery and CPG advertisers. During my tenure at Valassis, I consulted with C-Level and top marketing executives from mid-market to Fortune 500 enterprises on best in class media strategy and planning using consumer data analysis and a cross channel digital and traditional media approach which delivered a positive 6% to 200%+ ROI for clients.Successfully managed large multi-million dollar ad programs for national and regional clients in CPG, Retail & Restaurant Verticals.
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  • Cbs Corporation
    Corporate Partnership Manager
    Cbs Corporation Feb 2012 - Jul 2013
    New York, Ny, Us
    Consulted with Fortune 500 companies and key advertisers to develop integrated media marketing campaigns with purpose. It was a privilege to use my 10+ years of broadcast media and marketing experience to develop campaigns that helped my client's bottom line while also delivering a positive impact to their local communities. Media campaigns using digital and broadcast media were developed to promote STEM Education, Healthcare marketing and community outreach and ecologically friendly community programs.
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  • Mckinley Marketing Partners
    Director Business Development
    Mckinley Marketing Partners Jul 2010 - Feb 2012
    Alexandria, Va, Us
    Assisted marketing executives from Fortune 1000 companies, emerging businesses, trade associations and government agencies find top level marketing, communications and PR expertise for contract projects, temp-to-perm and full time marketing staffing needs. As Director of Business Development I revitalized the Dallas office with improved recruitment efforts and business development efforts including, trade show management, networking, sales marketing and lead generation. Specialized in CPG, Telecom and Retail verticals.
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  • Premiere Networks
    National Account Manager
    Premiere Networks Jun 2000 - Jul 2010
    Sherman Oaks, California, Us
    Worked with CMOs, VPs of Marketing, and top marketing executives at Fortune 500 Enterprises, as well as, agency principals, group media directors/planners at top agencies to develop integrated digital and promotional national advertising campaigns. Leveraged the talent of Rush Limbaugh, Dr. Laura, Ryan Seacrest, Steve Harvey and 100s more top entertainment personalities to deliver successful sales and branding for enterprise companies in telecom, CPG, pharmaceutical, retail and political verticals. Recognized yearly for top overall quota achievements and top talk radio sales. Managed large multi-million dollar digital and traditional media campaigns.
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Marla Reeder Skills

Marketing Communications Marketing Advertising Integrated Marketing Social Media Marketing Marketing Management Business Development Marketing Strategy Digital Marketing Digital Media Public Relations Sales New Business Development Start Ups Online Advertising Strategic Partnerships Management Email Marketing Strategic Alliances Direct Marketing Online Marketing Market Planning Mobile Marketing Proposal Writing B2b Marketing Sponsorship Marketing Research Brand Development Radio Social Media Advertising Sales Brand Management Digital Strategy Lead Generation Crm B2b Sales Management Media Planning Direct Mail Media Buying Creative Problem Solving Product Marketing Salesforce.com Sem Market Research Seo Social Networking Radio Advertising Competitive Analysis Strategy

Marla Reeder Education Details

  • Baylor University
    Baylor University
    General
  • Baylor University - Hankamer School Of Business
    Baylor University - Hankamer School Of Business
    Marketing

Frequently Asked Questions about Marla Reeder

What company does Marla Reeder work for?

Marla Reeder works for Lexipol

What is Marla Reeder's role at the current company?

Marla Reeder's current role is Digital Media Sales/ AdTech / Data-as-a-Service (Daas/SaaS) / Retail Media.

What is Marla Reeder's email address?

Marla Reeder's email address is ma****@****ent.com

What is Marla Reeder's direct phone number?

Marla Reeder's direct phone number is +121230*****

What schools did Marla Reeder attend?

Marla Reeder attended Baylor University, Baylor University - Hankamer School Of Business.

What skills is Marla Reeder known for?

Marla Reeder has skills like Marketing Communications, Marketing, Advertising, Integrated Marketing, Social Media Marketing, Marketing Management, Business Development, Marketing Strategy, Digital Marketing, Digital Media, Public Relations, Sales.

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