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Leadership in business development is more than just a role; it's a commitment to excellence in customer service. With a proven track record in sales and marketing, my focus has been on fostering significant growth in sales volume and cultivating strategic partnerships. The strategies implemented have thrived on innovative solutions, ensuring that the organization I am representing maintains its competitive edge.The art of relationship building is at the core of my professional ethos, demonstrated through successful collaborations within local community organizations. By effectively aligning my strategies and the needs of clients, I've not only increased brand awareness but also empowered the organizations I have represented to become synonymous with quality and innovation while also delivering measurable results!
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Regional Sales ManagerIrowShawano, Wi, Us -
Director Of Communications & Fund DevelopmentYwca Greater Green Bay Sep 2022 - Feb 2024Green Bay, Wi, Us -
Program Coordinator ~ Leadership Shawano CountyShawano Country Chamber Of Commerce Jun 2020 - Nov 2022Shawano, Wi, UsInspiring Creativity and Innovation to Bring BIG Ideas to Life! -
Program Coordinator ~ Leadership Shawano CountyShawano Country Chamber Of Commerce Jun 2020 - Dec 2021Shawano, Wi, UsLeadership Shawano County is collaborative effort of the Shawano Country Chamber of Commerce and the UW-Extension of Shawano County that coordinates businesses, community and educator partnerships to build a pool of citizens with broad knowledge of the ideas, issues and concerns faced by our local communities who will take leadership and active participation roles in helping meet those challenges. -
Insurance Associate & Community Relations DirectorWolf River Associates ~ Thrivent Financial Jul 2019 - Nov 2022• Cultivated/stewarded trusted relationships with clients and prospects while maintaining autonomy• Customize insurance programs to suit needs of prospects/members, covering a variety of risks• Convey advantages/disadvantages of various policies to promotes sales of insurance plans independently or collaboratively • Conduct needs-based assessments and customer reviews and update coverage• Oversee application and implantation process of new insurance policies• Develop new sales leads to connect Thrivent’s mission to integrate within the Shawano community• Plan and execute member and community events of the practice • Manage Wolf River Associates social media pages and act as Wolf River Associates brand steward • Develop marketing materials, advertising and strategies and enhance corporate initiatives
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Community Engagement SpecialistMolina Healthcare Of Wisconsin, Inc. Jun 2021 - Sep 2022 -
Marketing & Sales Professional And StudentAvailable Dec 2018 - Jun 2020An organized and creative professional with proven marketing skills and a desire to learn more. 20 plus years of experience working in sales and marketing for a diverse variety of organizations. Gained expertise in sales, marketing, customer service, communication and business development. Well known for team-work and tenacity...I enjoy utilizing my existing skill set and knowledge to increase company profitability and grow professionally!• Project Management • Business Development • Persuasive Communication • Interpersonal Relations & Awareness • Conflict Resolution • Creative & Forward Thinking • Internal/External Communication • Team Leadership • Marketing & Brand Strategy• Risk Management & Assessment • Logistics Coordination • Conceptual Thinking• Customer, Partner & Client Relations • Social Media Management • Volunteer Management
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Corporate Events DirectorAmerican Heart Association | American Stroke Association Jan 2016 - Dec 2018Dallas, Texas, Us~ Proven contributor to the company’s bottom-line, team player with commitment to sharing knowledge to attain corporate goals~ Supervised/Managed fundraising, promotion, volunteer recruitment & event logistics of three premier fundraising & 3 support events~ Execution of coordinating/planning large multiple events while managing budget/expenses, promotion, return on investment and mission~ Prospected/secured sponsorships, leadership, partnerships with local corporate sponsors while maintaining the mission & meeting goals~ Acquired/secured fundraising donations, and sponsorships with return on investment & engaging donors & participants~ Cultivated/stewarded trusted relationships with clients, key executives, corporations and organizations~ Spearheaded placement of media, photography/video, collateral material orders with newspaper, radio, television and third-party vendors~ Developed top diverse businesses within market with documented plan to secure involvement~ Recruited & managed executive leadership, volunteer committees & event volunteers~ Consulted & enhanced business/wellness culture with health organizations, executives, small business owners, corporations & foundations~ Designed/assisted with design & layout of promotional materials, advertising, print, radio & electronic media~ Authored correspondence, media articles, press releases, announcements, presentations, etc.~ Awarded 2017 Member of $100,000 Club-grew new business accounts in excess of $100,000~ Signed first multi-year Life Is Why Sponsorship in the Midwest Affiliate in 2018~ Exceeded goals of Go Red For Women and Heart & Stroke Ball-both events sold out, exceeded attendance and revenue goals~ Recruited/engaged corporate walk teams for participation in the Heart & Stroke Walk~ Secured silent/live auction items for Go Red For Women and Heart and Stroke Ball events in conjunction with Auction Chairs~ Mentored new employees during on-boarding as part of the Buddy Program -
Community Relations & Marketing LiaisonRennes Health And Rehab Center ~ The Renaissance Assisted Living Oct 2009 - Jun 2015Peshtigo, Wi, Us~ Fielded marketing, sales and business development with physicians, mid-level providers, clinic and hospital support staff~ Supervised the center’s marketing, sales, public relations ~ Facilitated admission duties & assessments for incoming patients-clinical, financial, psychosocial and environment~ Demonstrated organizational skills in handling, directing and prioritizing multiple assignments, projects and meet deadlines~ Cultivated new and maximized existing accounts by analyzing company needs and overcoming boundaries and meeting forecast~ Launched initial pilot program for Short-term Rehab stays for hips and knees with a key Orthopedic Group ~ Developed print/visual communications-advertising, brochures, press releases, displays, correspondence, presentations, promotional items~ Orchestrated, planned, coordinated and managed relevant activities for special events~ Coordinated creation and implementation of strategic plan to solidify company branding~ Delivered productive results in fast-paced environments by planning/adapting, analyzing needs and implementing new strategies~ Counseled and assisted with the development of clinical programs within skilled nursing facility -
Marketing & Admissions DirectorParkview Manor Jun 2007 - Oct 2009~ Supervised marketing, sales, public relations & admission duties for every incoming patient-clinical, financial, psychosocial & environmental~ Spearheaded marketing, sales and business development with physicians, mid-level providers, clinic & hospital support staff~ Facilitated liaison activities between patient, center, managers and other outside agencies, home health, etc…~ Advocated and demonstrated knowledge of DRGs to assist hospitals in discharging patients for appropriate length of stay~ Transformed average daily census from 83 patients to 112 for 2008, (averaged 12 added patients per census day) ~ Cultivated and obtained new referral sources from outside the market area-Increased outlying referral sources from 12 to 23~ Initiated and completed verification of Insurance, Medicare, Veteran’s, Medicare and Medical Assistance benefits ~ Advocated, counseled and marketed new medical model of skilled nursing facility within the medical community~ Authored center’s branding with collateral material, press releases and advertising within budget
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Admissions DirectorHcr Manorcare Mar 2005 - Jun 2007Toledo, Ohio, Us~ Supervised marketing, sales, public relations & admission duties for every incoming patient-clinical, financial, psychosocial & environmental~ Spearheaded marketing, sales and business development with physicians, mid-level providers, clinic & hospital support staff~ Advocated for and answered all calls and questions from prospective patients and clients~ Cultivated and obtained new referral sources from outside the market area-Increased outlying referral sources from 6 to 17~ Orchestrated center’s event planning, completed weekly reports and monthly reports and correspondence kits~ Spearheaded public relations functions for community, patients, families and clients with for ensuring guest satisfaction~ Developed and designed center’s branding with collateral materials, press releases & advertising within budget -
Advertising Sales RepresentativeShawano Leader/ Community View Apr 1997 - Sep 2005~ Established and co-founded weekly publication from the ground floor~ Cultivated and Managed over 150 to 300 active accounts, (including 5-15 national accounts) ~ Generated approximately $620,000.00 of revenue annually (Shawano Leader)~ Developed, presented, executed marketing plans/strategies, market share reports; managed budgets and maintained forecasts~ Advised, sold, designed, laid-out and typeset ads for 50% of newspapers’ clients~ Typeset ads and promotional materials for company, clients and numerous organizations~ Assisted with Accounts Receivable duties, press releases and market research projects for clients~ Assisted with design layout of special sections and promotional materials~ Published numerous press releases, placed media orders for client’s businesses and planned community events~ Proof read ads, articles and promotional materials and operated under tight time constraints and deadlines~ Learned and utilized graphic design computer programs to better assist clients~ Fostered public relations functions for community and clients to ensure client/customer satisfaction
Marla Sparks Skills
Marla Sparks Education Details
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Moraine Valley Community CollegeHospitality Administration/Management -
Lockport Township High SchoolGeneral Studies -
State Of WisconsinLiscensed In Health & Life Insurance
Frequently Asked Questions about Marla Sparks
What company does Marla Sparks work for?
Marla Sparks works for Irow
What is Marla Sparks's role at the current company?
Marla Sparks's current role is Regional Sales Manager.
What is Marla Sparks's email address?
Marla Sparks's email address is ma****@****oup.com
What is Marla Sparks's direct phone number?
Marla Sparks's direct phone number is (214) 441*****
What schools did Marla Sparks attend?
Marla Sparks attended Moraine Valley Community College, Lockport Township High School, State Of Wisconsin.
What are some of Marla Sparks's interests?
Marla Sparks has interest in Boating And Snowmobiling, Spending Time With My Family, Children, Education.
What skills is Marla Sparks known for?
Marla Sparks has skills like Leadership, Public Relations, Marketing, Public Speaking, Event Planning, Strategic Planning, Sales, Team Building, Community Outreach, Marketing Strategy, Advertising, Elder Care.
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