Marla Allison Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Toronto, Ontario

Supported the Activities Global Brand team as a contributor to the brand portfolio. Assisted in the coordination and execution of marketing initiatives that supported the team. Supported and helped to direct all marketing activities including (but not limited to) Shopper Marketing trade shows, promotions, advertising, media production, branding, public relations and market research for a select group of brands. Worked closely with Sales, Finance, Visual Branding, Production and external agencies to build display from concept to instore execution. Collected creative assets and delivered to internal and external partners. Track and monitor 'go to market assets’ for launch – particularly around initial ratings & reviews for ecommerce listings. Collaborated with sales team for customer specific plans – Shopper Marketing, product lines, external TV plans, brand promotional guidelines, channel exclusives.

Toronto, Ontario, Canada

Organize and staff all demos across the country, this includes organizing the marketing materials at all demos, training Brand Ambassadors, and maintaining relationships with retail stores.Create and curate content for social media, including developing a new hashtag to be used in 2020.Assisting in a full rebranding. This includes creative brief development, research into competitors and strategic positioning. Organize and manage all gifting for influencer partnerships and other giving.Architected a cause alliance partnership with Good Food Builders of Canada. This includes setting up structured giving, as well as joint marketing and networking opportunities being created.Created marketing materials for in-store, trade shows, as well as online and print advertising. Set up new sales avenues for the brand.

Toronto, Canada Area

• Sourced suppliers and venues for events while managing a budget.• Conducted thorough research to help prepare for RFP's. • Helped execute large scale events and marketing strategies for client.• I built and maintained large followings on social media accounts for clients, this includes curating content, tracking activity (engagement, ROIs, and KPIs) and reporting decks for clients.

Hamilton, Ontario

I was an integral part of building this small independently owned business from the ground up. My duties include but are not limited to:- Worked closely with clients to maximize sales.- Recruited, interviewed, trained and served as a peer coach for all new employees.- Researched and worked lines with successful trend forecasting and high sell-through.- Budgeted for each buying season, factoring in cost, and profit margin for each garment.- Ran many successful in-store events, as well as helped with the business representation in out of store events.- Developed and ran all social media and marketing plans for both locations.

London, United Kingdom

• Drafted external and internal communication materials.• Established relationships with stylists, creative directors, designers and general media.• Responded to general media requests.• Planned press conferences for various designers and corporate announcements.• Responsible for media monitoring and providing media coverage reports• Created press kits and statements for various clothing lines• Executed large scale London Fashion Week events and after parties for clients such as Rolls Royce

Post Graduate Degree, Sport And Event Marketing, Honours

Bachelor Of Arts - Ba, Communication And Media Studies, Honours