Marla Anderson Email & Phone Number

• Founded marketing communications company as a consultant to beauty, hair care and wellness clients
• Led Mercedes-Benz Fashion Week communications in New York City for TRESemmé Hair Care in September 2011-2012, February 2012-2013 and Miami SWIM 2012-2013
• Public Relations and fundraising outreach for Step Up Women’s Network charity, based in LA
• Worked with LAQA & CO. cosmetics line for the launch of their products at Anthropologie and new product launch for Winter 2012
• Generated interest for The Hair Foundation's marketing campaign and social media outreach
• Consultant for various beauty care projects

Greater Chicago Area

• Responsible for strategy and activation of PR, social media, sponsorships, events, CRM, targeted marketing programs and digital production.
• Grew Alberto Culver’s share of voice (SOV) with media impressions, beauty awards and digital placements year over year.
• Raised online media presence by 50% and increased beauty awards by 40% from 2009 to 2010 at Alberto Culver
• Developed 360 degree integrations, surrounding sponsorships and events. Led Mercedes-Benz Fashion Week Sponsorship for five seasons to drive consumer engagement with TRESemmé hair care and managed BET Awards and NAACP.
• Successfully launched new products to the editorial community in an impactful and engaging approach.
• Activated social media strategy, including Facebook advertising strategy, conversation calendar, brand voice and produced digital content for increased consumer engagement.

Greater St. Louis Area

• Led daily marketing activities and Public Relations functions to increase customer awareness, attract new business, promote existing product lines and encourage a favorable image for foodservice, hospitality and.
• Pioneered company re-branding efforts to maintain a consistent brand awareness and equity throughout the region, internally and within the industry.
• Directed marketing programs, which included advertising, website, collateral, events and trade shows.
• Developed presentations, speeches, proposals and communication plans for colleagues and myself.
• Worked jointly to help plan, design and create a new website, significantly advanced the customer service segment and generated public interest by 57%.
• Implemented CRM program, which garnered 70% open rate for bulk email newsletters.

• Conquered significant deadlines after writing and sending press releases to local media, including newspapers, magazines, radio and television.
• Designed and implemented sports, childcare, camp, health and fitness brochures and flyers.
• Worked with the Membership and Marketing Director on membership development promotions and represented the YMCA at expos, meetings and everyday settings.