• Founded marketing communications company as a consultant to beauty, hair care and wellness clients• Led Mercedes-Benz Fashion Week communications in New York City for TRESemmé Hair Care in September 2011-2012, February 2012-2013 and Miami SWIM 2012-2013• Public Relations and fundraising outreach for Step Up Women’s Network charity, based in LA• Worked with LAQA & CO. cosmetics line for the launch of their products at Anthropologie and new product launch for Winter 2012• Generated interest for The Hair Foundation's marketing campaign and social media outreach• Consultant for various beauty care projects

• Responsible for strategy and activation of PR, social media, sponsorships, events, CRM, targeted marketing programs and digital production.• Grew Alberto Culver’s share of voice (SOV) with media impressions, beauty awards and digital placements year over year.• Raised online media presence by 50% and increased beauty awards by 40% from 2009 to 2010 at Alberto Culver• Developed 360 degree integrations, surrounding sponsorships and events. Led Mercedes-Benz Fashion Week Sponsorship for five seasons to drive consumer engagement with TRESemmé hair care and managed BET Awards and NAACP gifting suites to solidify positioning for Motions Hair Care brand.• Successfully launched new products to the editorial community in an impactful and engaging approach.• Activated social media strategy, including Facebook advertising strategy, conversation calendar, brand voice and produced digital content for increased consumer engagement.• Introduced Nexxus and St. Ives Facebook pages, as well as crisis management, contests, polls and videos exceeding goals nearly 50%.Supervised CRM for Nexxus and St. Ives brands, doubling database in six months and improved open and click-through rates, offering samples and coupons.• Led PR and social media plans during integrated communications planning for all beauty brands with direct management of agencies.• Delivered 500,000 brand loyalists within six months for social media goals at Alberto Culver.• Experienced in branded entertainment through Public Relations, social media and digital production.

• Led daily marketing activities and Public Relations functions to increase customer awareness, attract new business, promote existing product lines and encourage a favorable image for foodservice, hospitality and healthcare industries. • Pioneered company re-branding efforts to maintain a consistent brand awareness and equity throughout the region, internally and within the industry.• Directed marketing programs, which included advertising, website, collateral, events and trade shows. • Developed presentations, speeches, proposals and communication plans for colleagues and myself.• Worked jointly to help plan, design and create a new website, significantly advanced the customer service segment and generated public interest by 57%.• Implemented CRM program, which garnered 70% open rate for bulk email newsletters.• Evaluated market conditions and recommended changes to encourage maximum sales activity and company growth.• Launched new product, increasing sales by 73% after the first year.

• Conquered significant deadlines after writing and sending press releases to local media, including newspapers, magazines, radio and television. • Designed and implemented sports, childcare, camp, health and fitness brochures and flyers.• Worked with the Membership and Marketing Director on membership development promotions and represented the YMCA at expos, meetings and everyday settings.