Marla Defoe Email & Phone Number

Grand Forks, North Dakota, United States

Tradeshow/Event Marketing:Design, maintain and support Conference AppCreate relationships with industry associations and publications through in-kind agreements, including deliverables such as e-mail promotions, press releases and advertisementsOrganize and coordinate Pitch Day, connecting emerging entrepreneurs and investorsCreate and implement team-wide marketing campaign for all BBI International eventsProvide sales team support through relationship building, personalized marketing, and email marketingMedia Marketing:Create relationships with industry associations and publications through in-kind agreements, including deliverables such as e-mail promotions, press releases and advertisementsCreate and implement team-wide marketing campaign for all BBI International publications and ancillary productsProvide sales team support through relationship building, personalized marketing, and email marketingSocial MediaBuild and maintain a wide array of social media sites across all industries we serve, using X, Facebook, LinkedIn, InstagramTrain team members to use each site, as well as our social media management toolsContribute content, event listings, images to all sitesAdvertiser Support:Coordinate ad submission deadlines with clients and firmsApprove advertising layout, placements and ad designs for leading industry magazines, newsletters and websites - Ethanol Producer Magazine, Biodiesel Magazine, Biomass Magazine, and Pellet Mill Magazine, as well as SAF Magazine, Carbon Capture Magazine, and UAS Magazine.Facilitate advertising and design communication between art department and clients

Graphic Design/MarketingDesigned brochures, sales aids, packaging, presentationsCollaborated with advertising agency to create and implement corporate branding strategiesWrote press releases for trade magazines and national mediaHelped create tradeshow support, including specials, displays, presentations, signage, and directory listings Website DesignCollaborated with web agencies to develop attractive, user-friendly websites to facilitate consumer salesMaintained product content and graphicsEnsured validity of website hierarchy Photography/VideographyResponsible for documenting all company events for posterityPhotographed products for presentation to clients and potential new customersEdited photography for more professional presentationDirected filming of product demonstration, including all editing, for broadcast on national television

Client ServiceCreated publicity materials and coordinated with local media regarding community fundraisers, events, and telephone campaignsGenerated client financial assistance reportsSpecial Event PlanningCoordinated with businesses, agencies and service organizations to plan community events throughout North Dakota and MinnesotaPromoted events through radio, television and newspaper press releases, letter-writing campaigns and graphical print advertising, all while adhering to strict budgetary guidelinesAdvertising/DesignDeveloped, maintained and coordinated with media for corporate and gaming commercials, print and radio advertisementsDesigned and maintained web pagesOversaw and adhered to advertising budgets created by Board of DirectorsDesigned and contributed content for statewide client newsletter with a circulation of over 40,000 recipientsDesigned and printed monthly bingo site calendars, newsletters and programs

Authored a weekly column, He Said/She SaidContributed movie reviews and other editorial articlesCreated layout and design of pages

Marketing Team Developed and presented a marketing plan to the Board of DirectorsCreated advertisements and other publicity materialWrote weekly press releasesGave tours of the Television Center and Studio One facilities