Marla D. Fisher Email & Phone Number

Miami, Fl, Us

Plano, Texas, Us

Dallas, Texas, Us

Oversaw online digital presence, including community website production, Google Business Profiles optimization, and online local directory listings for consistent online customer experience. Created sales playbook that outlined sales standards, best practices for daily preparation, follow-up process, and wait-list program to assist with construction pre-leasing. Managed effectiveness of lead generation and advertising to drive qualified leads, using CRM data, Google Analytics, GBP insights, and PMS System. Led strategic planning for underperforming assets with regional director and on-site team through weekly sales and marketing calls to drive results. Served as primary consultant for on-site teams and regional director, providing recommendations on curb appeal & advertising campaigns. Created social media calendars, managed social accounts through Facebook Business Manager, and trained new teams on social media management. Developed a sales culture and team environment to bring together communities and regions as one company via rally video calls that highlighted KPI results around online review improvement, sales results, and shared employee shout-outs and successes. Supported and facilitated regional offices in assisting with annual marketing budget process.• Streamlined marketing process to assist in the transition of 44 new acquisitions, including naming, logo concepts, temporary sign package, photography, collateral, digital strategy, promotional items, & assisted w/ PMS conversions.• Effectively increased average follow-up per lead from 1.7 to 3 and lead-to-lease conversions by up to 9% through lead pipeline& sales management training. • Improved online reputation from 2.8 to 4.0 by implementing “Rate My Service Today” program.• Led creation & training of sales and marketing tools, including YouTube Channels and Matterport’s videos, to improve conversion ratios and enhance customer leasing experience.

• Identified and implemented SEO opportunities for multifamily and small business owners.• Performed media audits for marketing content consistency, placement, and advertising opportunities.• Create operational processes for sales and pipeline management.• Sales training classes• Created action plans for underperforming properties• Set up and administered Google My Business for clients.• Established, managed, and trained clients on social media platforms.• Created websites for small business owners.• Oversee online reputation management for clients.

Fort Worth, Tx, Us

• Contributed to the growth of sales, in excess of 1.5 million dollars• Initiated a strategic operating plan to rebrand the company, identifying areas for cost reduction, and creating marketing campaigns that increased lead generation• Implemented a reputation management system to boost online reviews and ratings • Developed an internal CRM system to manage new leads, marketing, and follow-up• Created and managed social media platforms, including YouTube channel, and Google My Business• Generated Facebook and Google ads that increased brand awareness and promoted local business

Denver, Colorado, Us

• Oversaw marketing efforts for up to 14,000 units in 6 different markets• Led weekly spotlight meetings for underperforming assets and assisted Regional Managers in weekly sales diagnostic calls• Improved the AIMCO sales process by developing and deploying strategies and analytics for Regional Property Managers and Community Managers to facilitate successful operations management• Formed a local Regional E-business Department to improve the quality and response time for internet leads• Partnered with Revenue Management Department to identify amenity pricing opportunities for communities• Certified Sales Trainer responsible for the deployment of company standard sales, follow-up, phone, and resident retention training curriculum to all new hires in region.• Collaborated with HR to develop sales performance accountability plan• Created and hosted motivational training segments and coaching tool kits during Regional Manager meetings