CONSUMER INSIGHTS PROFESSIONALInnovative client-side insights professional with extensive experience delivering growth for Fortune 100 companies as well as start-ups in a variety of industries, including consumer packaged goods, restaurant, retail, financial services, real estate, and service. Collaborative cross-functional team member and creative storyteller with a balance of strategic and hands-on involvement in...• Quantitative & qualitative -- questionnaire design, data analysis, segmentation, ethno, groups• Innovation pipeline and brand life-cycle -- concept and product testing, restaging• Brand tracking, ad testing & tracking; Net Promoter (NPS)• C-level and organization-wide storytelling• Secondary & syndicated data -- IRi, Nielsen, SPINS, Mintel, Euromonitor, Datasentials• Creative methodology design to fit timing/budget• Extensive vendor management• Budget planning, forecasting, & tracking• Pre & post acquisition research