Marla Hedlund Email & Phone Number

Managemento Built development team to execute strategies and increase impact.o Supervise staff in the areas of fund raising appeals, special events, public relations/communications, volunteer recognition, social media and other strategies.o Manage and refine protocols for property donations, thank you letters, public relations, social media, style guide, and database integrity.o Member of organization's re-branding efforts, leading internal coordination and execution.o Member of several committees including Social Enterprise, Marketing/Branding, Strategic Planning, Volunteer Management, and Luncheon Host Committee.o Created several protocol documents including: Social Media Policy, Style Guide, Donation Developmento Exceeded fundraising goal last 15 years, with annual increase of 10%. Budget goal now over $850,000.o Provide leadership in implementing fund development plan and strategies.o Produce special events; donor appreciation events, 500 person luncheon (overseeing staff, volunteer events committee, speakers, silent auction, etc.), holiday events for service users and their families, etc.o Produce year-end and spring appeals, increasing year to year contributions.o Cultivate major donors through relationship building: personal phone calls and outreach, handwritten notes, meetings over coffee or lunches, and special events.o Created naming and sales opportunity for Shelter Rehab project.Community Relationso Oversee newsletter, initiating new look and full color design, writing and editing articles, and sourcing vendors to lower cost.o Write press releases, earning several front page articles.o Oversee content updates and maintenance to website, email communications, social media, etc. o Graphic design for flyers, posters, brochures, etc., managing brand integrity org-wide.o Public speaking; group, radio and television appearances.o Support community driven events by securing donations, managing volunteers, providing speakers, etc.

Honolulu

Managemento Responsible for $1 million budget annually of direct expense and $600K sponsorship and fundraiser budget.o Managed staff of 4 to execute internal and external events and promotions. Responsible for staffing, compensation, performance management, training and development, and succession planning.o Founded internal volunteer organization to structure community involvement and maximize branding opportunities and maximize employee social impact - still in operation today under the name TeamBankoh.Marketing & Eventso Planned, managed, and evaluated special events and marketing promotion strategies to sustain and enhance brand equity and contribute to increased profitability. o Managed the corporate-wide sponsorship, fundraiser, and donation functions and budgets to improve Bank of Hawaii's community relations efforts and corporate image.o Planned, managed, and evaluated employee events to increase employee satisfaction and demonstrate staff member appreciation, including 5000 person event at a water park and 1300 walkers for American Heart Walk.

Managemento Responsible for $2 million budget annually.o Managed internal staff of 2 to execute events and lead generation activities.o Founded, managed and inspired a team of 12 to run The Giving Tree, an internal community relations organization.o Managed recruiting efforts at Stanford and Berkeley for engineering and marketing personnel.Conferenceso 2004: Managed first annual, three day developer conference for 230 attendees. Budget of $200,000 netting $21,000 in revenue.o 2003 and 2004: Organized and executed large scale user conferences, with 735 attendees, 65 speakers, 6 tracks, and 25 partners. $1.3 million budget. In conjunction with conferences, produced 100-person technical training, 75-person sales training, and 80-person golf tournament.o 2002: Managed user conference with 600 attendees, 50 speakers, 6 tracks, and 18 partners. $850,000 budget.Lead Generationo Tradeshows: 35-40 annually, negotiating contracts, securing speakers and staffing, maintaining corporate branding, meeting lead goals, and overseeing all aspects of booth from shipping and warehousing to designing graphics. o Seminars: 45-50 annually, including all aspects of managing and promoting sales seminars, executive breakfasts, product launch events, and sales trainings. o Web Events: 90-100 annually, including all aspects of managing and promoting, from creating Placeware sessions to building strategic list rentals to drafting content, recording and hosting.o Executive Dinners: 14 events influencing 8 closed deals. o Various dimensional mailer programs from Starbuck’s cards to DVD players.

• Managed on-site employee benefit service for 2500 employees. • Duties included travel and meeting planning for conferences, seminars, team building activities, special event and party planning, flower and gift arrangements, personal services, apparel procuring, etc.