Marla Isackson Email & Phone Number

Tenafly, NJ, US

New York, NY, US

Ossa is an API-driven platform that reduces the costs, resources, and time required to purchase podcast advertising successfully.Our platform consists of 18K+ podcasts, reaching 56+ million listeners monthly. -A user-friendly web and mobile application providing brands with the ability to search and buy podcast advertising that meets their audience's needs.

Tenafly, New Jersey, US

Like A Boss Girls (likeabossgirls.com) is a platform that connects its audience to the uniqueness, power, possibilities, and fearlessness of being a woman.-A platform and network for and about women, helping and inspiring them to make a living, make a difference, and make it BIG! -1.2MM monthly impressions-Providing original and curated how-to content.

• The Heart of Gold website is a community and experience for teen girls to connect, grow, learn valuable entrepreneurial skills. A place for teens to dive into their passions, achieve their big dreams and change the.
• Originated overall website concept and vision including strategic focus, positioning, creative approach and content.
• Developed business and marketing framework and structure, establishing a virtual management team to support business development and growth.
• Conducted in-depth market analysis, establishing market opportunity and potential.
• Directed development of website creative design and backend structure and functionality.
• Developed and led social media strategy and implementation.

New York, US

• Responsibilities included overall management and evolution of Readers’ Advantage, the industry’s largest consumer loyalty program, multi-channel (direct mail, email, in-store) consumer marketing, market research.
• Grew the Readers’ Advantage base by 25% and program spending by 49.5% leveraging targeted multi-channel communication strategy. Retained over 80% of highest value members. Developed and launched key program.
• Established and operationalized the market research function. Developed and executed key Readers’ Advantage quantitative and qualitative program research and key market intelligence analyses.
• Oversaw development and execution of key retail promotions and sponsorships to support corporate targets including development of an integrated multi-channel initiative to support the release of Harry Potter and the.
• Responsible for the development of key in-store collateral including holiday signage and holiday catalog, gift card redesign, and Readers’ Advantage collateral redesign. Brought consistent look and feel to in-store.

US

• Senior Vice President, MarketingDirected all marketing activities for WebMD Health, the leading (#1) consumer website in the healthcare industry. Key responsibilities included consumer advertising, media, promotions.
• Developed and implemented targeted acquisition strategies; increased users by over 7% while decreasing ad spend by 35%.
• Revamped and expanded initiatives to drive site usage, increasing average monthly unique page views per user by 40%.
• Introduced the WebMD Rock n Race to Fight Colon Cancer (October 2000), a 5K race/walk and live concert and webcast. Event drew largest crowd ever for a first time walk.
• Launched new targeted drive to site TV advertising, which increased site usage by over 70%.

New York, NY, US

• Vice President, Customer and Product Management, 1997-1999Responsible for general management of all American Express activities to maintain and grow relationships with the consumer card base. Chiefly responsible for.
• Managed annual budget of $200 million for a $2B+business, integrating brand advertising and direct marketing (direct mail, telemarketing, Internet) to drive consumer behavior and deliver on all key business targets.
• Grew charge card and lending customer spending by over 12%, revenues by over 10%, and market share by over 15%.
• Launched Blue from American Express (September 1999), American Express' most significant effort to attain leadership in credit card category, surpassing full year card goal within the first two months of launch.
• Relaunched and expanded Membership Rewards continuity program, largest and most diverse travel and retail awards program in marketplace and primary driver of card usage and customer retention for American Express..

New York, New York, US

Assistant Product Manager, Marketing, 1983-1985Area Marketing Manager, Customer Services Group, 1981-1983

Mba, Marketing

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