Marla W. Email & Phone Number

Scranton, Pa, Us

Helping education companies better serve teachers and students. Growing our firm in the areas of marketing and communications. Strategically seeking partners with a shared mission to evolve from conversation about diversity and inclusion in education to action.

Independent Marketing ConsultantClients served via First Step Advisors: - ActivEd, Inc., on-demand adventures that transform math, ELA, and reading concepts into short, movement-rich lessons. Learn more at walkabouts.com. - AllHere Education, empowering schools with a modern intervention management platform, evidence-based strategies, and attendance insights. Learn more at allhere.com.- CoderZ, inclusive virtual robotics and coding platform for elementary through high school. Learn more at gocoderz.com.- Digitalis Education/ SkyBox, education’s only immersive remote planetarium for schools, paving the way for a new and engaging approach to interdisciplinary learning. Learn more at digitaliseducation.com. - Glose for Education, the next-generation social reading app for middle and high schoolers that keeps kids connected to reading and each other. Learn more at glose.education.- Jupiter Ed, the leading all-in-one learning platform and SIS for K-12 and Higher Education. Learn more at jupitered.com

Clifton, New Jersey, Us

Implemented strategies to support and drive K-20 customers via multichannel marketing. - Website and landing page optimization (SEO).- Launched engagement and nurturing campaigns in Pardot.- Created the quarterly newsletter "ClassLink Community"- Increased social media following on LinkedIn, Twitter, Facebook, and YouTube.- Planned and managed a yearly calendar of thought leadership webinars.- Collaborated with design to create compelling ads and marketing collateral.- Wrote, edited, and promoted press releases.- Wrote, edited, and published industry-relevant blog posts.- Maintained relationships with influential ed-tech bloggers and content partners.- Worked with third-parties to develop sponsored articles, driving an increase in traffic and brand awareness.- Managed integrated partner marketing efforts.- Helped create ClassLink Academy, a virtual training (webinar) series for existing customers.

Rochelle Park, New Jersey, Us

- Launched and managed the U.S. Marketing team.- Developed digital marketing strategies to support and drive aggressive growth targets.- Managed budgets and forecasts to agreed-upon spend and return targets.- Developed all social media platforms.- Leveraged data analysis in decision making.- Managed Performance Marketing Manager, with responsibility for developing new and existing relationships and partnerships with Networks and Affiliates.- Managed Influencer Marketing Specialist, with responsibility for developing new and existing relationships with bloggers and content partners.- Ensured the brand values were reflected in all campaigns.

New York, Ny, Us

- Provided webmaster with on-site recommendations to improve user experience and SERPs for the "Emerging Media Technology" baccalaureate program.- Created an email marketing campaign to recruit students using MailChimp.- Performed off-site optimization and link building to boost traffic to the department page and social media accounts.

- Managed pay-per-click campaigns (Google and Bing) with 750% ROI.- Performed SEO with 95% of desired keywords on page 1 of search engine results.- Optimized the customer service process from point of sale to post-sale support.- Improved site navigation, user-experience, product offerings, and creative strategy.- Streamlined operations to increase productivity and drive business success.- Developed unique on-site content including product descriptions, static pages, and blog posts.- Grew social media audience to 250k via paid and organic methods.

- Launched interior design software and provided regional training.- Updated and distributed sales enablement collateral.- Managed kick-off meetings with various stakeholders.- Increased the number of regional builder options accounts by 20%.