Marla K.

Marla K. Email and Phone Number

Sports & Entertainment Sponsorships | Property Management | Global Events | B2B B2C | Brand Marketing | Campaigns | Digital Marketing | Executive Communications & Public Relations | Hospitality | Project Management @ RePower Inc.
Marla K.'s Location
San Francisco Bay Area, United States, United States
Marla K.'s Contact Details
About Marla K.

Building relationships. Creating a dialogue. Defining the problem. Negotiating a solution. ▶ It’s what I do best. As a results-driven, Multi-industry Marketing Brand Partnerships, Corporate Communication, and Global Events C Suite Expert, I help companies figure out their "grey areas". My success ranges from event experiences with startups to Fortune 100 companies, including industries in Technology, Media, Sports, Entertainment, Pharma, Biotech, Financial Services, Nonprofit, Philanthropy, Government, Fine Wine, and Culinary industries.ACCOMPLISHMENTS INCLUDE: ► Oversight of end-to-end development and execution of sponsorship/partnerships valued at $350M. Developed all global strategic platform, marketing, media, public relations, advertising, business development, content creation, event planning, event production, content production, product alignment, agile technology, and new product-centric implementation plans. ► Negotiated terms of 30+ contracts with entities such as the NFL, MLB, USOC, IOC, FIFA, FMF, MLS in addition to key sports organizations, teams, players, media networks, influencers, personalities, Fortune 100 brands, government, and agencies for a mobile-first event experience.LET’S CONNECT: ► Good Fortune happens when opportunity meets with planning. This approach allows me to effective solution, meticulously refine the solution, and solve that issue to generate ROI. If you’re a marketing or strategic events leader looking for your next events, partnerships, sponsorships, public relations, or relationship building expert to get the job done, let’s connect to discuss how we can help each other succeed.Skills: Sponsorship, Marketing, Operations, Retail, Social Media; Media; Influencer; Public Relations; Communications, Product, B2B/B2C, Partnership & Event Marketing, Licensing, VR, AR, AI, Legal, Compliance, Technology, Global Brand Architecture, Branding, Creative, Advertising, Athlete SAG AFTRA Talent Rights, Press, Project Management, Event Planning, Trade shows, Conferences, and Workshops

Marla K.'s Current Company Details
RePower Inc.

Repower Inc.

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Sports & Entertainment Sponsorships | Property Management | Global Events | B2B B2C | Brand Marketing | Campaigns | Digital Marketing | Executive Communications & Public Relations | Hospitality | Project Management
Marla K. Work Experience Details
  • Repower Inc.
    Co-Founder/Head Of Sponsorships
    Repower Inc. 2022 - Present
    Burlingame , California, Us
    RePowerEco is here to power you! We are a power bank start-up company incorporated in 2022, offering power that delivers maximum brand value keeping sustainability and renewable resources as a priority. We provide a solution for always-powered mobile devices. Which we all know in this modern world, is an absolute necessity!Our mission is to supply an eminent and influential lifeline to our consumers, a unique mechanism for brands to sustainably power audiences, while also taking advantage of the marketing capabilities the power banks provide.
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  • Meta
    Industry Relations Marketing Manager - Tailored Management
    Meta 2021 - 2022
    Menlo Park, Ca, Us
    Facebook Industry Relations Marketing Manager, Meta/Tailored Management (Drive key global industry marketing initiatives (executive speaking program, key tentpole moments, and cross-team programs) that map back to business objectives. Dual role with Fireworks/Belong product.• Implement sponsorship agreements, providing a platform for community members, executive speakers, and other emerging voices utilizing Meta to elevate their message..
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  • First Fireworks / Belong.Is / Voyager
    Executive Marketing Manager & Marketing Communications Sports Sponsorships Relationship Manager
    First Fireworks / Belong.Is / Voyager 2020 - 2022
    I was contracted for a marketing, community, and events special assignment under NDA.• For Fireworks, I researched, analyzed, and built the new proprietary product for the client (Belong), equipping the company with a product to attract national sports leagues via full fan engagement, new business partner alliances, financial investment, and the ability to capture incremental business opportunities.Executive Marketing Manager I executed full marketing suite for Non-Sports and Sports-related projects. Consulted on or create communication and community event plans. Events & Industry Relations Executive Contract Assignments under NDA.• Finalized Voyager’s Dallas Mavericks press conference and sponsorship deal on a community-based player initiative targeting young adults of every culture educating them on blockchain and cryptocurrency.• Wrote preliminary marketing content for an initiative servicing the community of African-American business owners.• Utilized technology for a holistic, 360°, 24/7 community app (Belong) that powers fan engagement. Key app features include a ‘chat with fans/athlete cameo experience’ that deepen the experience, e-commerce opportunities, Food & Beverage, ticketing, and loyalty programs that lead to an increase in users.
  • Tribe Ai
    Relationship Manager (Fortune 500 Company Advisor)
    Tribe Ai 2020 - 2021
    Brooklyn, Ny, Us
    Tribe AI is a collective of engineers, scientists, and researchers specializing in AI and machine learning from top technical institutions like Google, Amazon, and OpenAI. We partnered with companies to develop custom machine learning and data solutions that are crucial for their business.
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  • Facebook
    Facebook Events Program Manager
    Facebook 2019 - 2019
    The Data Center team was re-engineering the Construction & Retrofit Playbook for 150 team members and 500+ external stakeholders ensuring that the growth of Facebook is secure and safe one event at a time. • Hired by the largest revenue-generating department of Facebook helping drive innovation for the next series of products and services. Created, communicated, owned, tracked, and executed 20+ summits, conferences.• As the TEKsystems Events Program Manager on-site at Facebook, I worked with executives and directors to ensure all event content, production, PM specifications, hospitality, and logistics were flawless.• Created new strategic virtual and in-person event experiences including major events, QA/QC summits, security briefings, global cost performance events, managing expenses for a “different than any other event” on budget.• Was the Executive Presentation Writer/Community Editor-in-Chief and Writer/Point of Contact for all webcasting, recorded content, and all creative event marketing materials.
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  • Genentech
    Senior Us Medical Affairs Project Management Lead And Conferences Manager
    Genentech 2017 - 2019
    South San Francisco, California, Us
    As Bulletproof a project management consultant, conference planner, clinical trial partner, and new drug launch partner...• Executed 78 Medical physician-led events, launched one new Flu drug Xofluza globally, and supported post-launch per country strategy for two drugs, Ocrevus and Hemlibra.• Developed an integrated annual U.S. and International 2019 medical event and sponsorship strategic roadmap for Conferences, Congresses, and Meetings for the executive team and set up procedure for 10 new rare disease drug launches by 2025. Results included 30% of significant cost-cutting reductions for the company.
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  • Bluescape Software
    Head Of Product Marketing
    Bluescape Software 2016 - 2017
    Redwood City, California, Us
    As the head of product marketing, I drove the global brand product vision, brand strategy, messaging, product marketing plan and third-party channel sales for the Bluespace software experience. • Introduced Bluescape to Visa Inc.’s film and entertainment agency First Fireworks, which resulted in 10+ introductions to senior executives at Sony, Warner, and Disney. • With my leadership, First Fireworks drafted a film and entertainment strategy resulting in a multi-year licensing partnership with Lucas Film.
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  • Volta Industries
    Senior Director Of Partnership Marketing
    Volta Industries Feb 2015 - Nov 2016
    Houston, Texas, Us
    As senior director of partnership marketing, I developed the strategic sponsorship buying process, helped set the key market strategy, directed team product integration sales efforts and personally contributed to modern content marketing, social media, and public relations initiatives for a diverse set of Fortune 500 clients. As both a thought leader and practitioner, I shaped contemporary solutions for Microsoft, Amazon, Whole Foods, etc. and established a healthy public relations, and event planning practice inside the company resulting in $1.5M in services from various partners.
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  • Independent Contractor
    Senior Marketing And Sales Executive Leadership Consultant
    Independent Contractor 2014 - 2015
    Under NDA for a brand and sponsorship agency, I grew their business, found influencers, and started conversations. I defined and wrote all strategic brand marketing programs in partnership with various organizations.
  • Visa
    Business Leader | Director, Global Sponsorship Marketing And Management
    Visa 2006 - 2013
    Foster City, California, Us
    I sourced, secured, and managed multi-million dollar sponsorship partnerships to advance the company’s global payment system initiatives on various form factors. oversaw and monitored $30M-$250M sponsorship budget.• Conceptualized, orchestrated, and measured the strategic global vision, plan, and process for the global brand, product, media and sponsorship endeavors. I collaborated with 6 external agencies and 250+ internal employees on the development of the 360 strategic marketing campaign program for the Visa brand and Visa's B2B and B2C clients. • Led worldwide brand partnership/sponsorship contractual rights for all global sports, entertainment, and lifestyle programs. Composed business case, asset strategy, corporate rationale KPI's, global marketing brand campaigns, product payment access, and reported ROI metrics to CMO & CEO. Results included a 25% increase in transactions, positive ROI and Global Advertising Clio Award in 2014.• Negotiated 15+ sponsorships and partner contracts valued at $100M per year. Guided Latin America, Asia, Middle East, Europe, United States, and the rest of the world on operational plan rollout resulting in $1.5B in consumer spending revenue. Honored with 6 Visa Go Beyond Awards by the executive team.
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  • Speedway Motorsports, Inc. (Smi)
    Marketing Group Consultant | Senior Marketing Manager
    Speedway Motorsports, Inc. (Smi) 2001 - 2006
    Concord, Nc, Us
    As a senior marketing manager/Television Script Writer/Producer, I planned, promoted, and executed all strategic brand marketing and advertising programs (radio, TV, web, print) in partnership with sanctioning bodies such as NASCAR, NHRA, ALMS, AMA, IRL, and Vintage Car Racing.• Developed enhanced ticketing product experience with Ticketmaster resulting in a new ticketing experience for race fans
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  • E*Trade Financial
    Corporate Communications | Global Events Planner
    E*Trade Financial 2002 - 2003
    Us
    • Led the planning/strategy/advertising/production activities for The Rolling Stones Licks N.A. Music Tour 2002/2003.• Repositioned the E*TRADE brand nationally for 10,000 institutional customers by developing a VIP hospitality event (total event budget of $1.2 million).
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  • Global Inventures
    Marketing Programs Manager
    Global Inventures 2001 - 2002
    San Ramon, California, Us
    As a marketing programs manager, I worked with Fortune 500 consumer product companies such as Dell, Microsoft, Cisco, Apple, and Sun Microsystems to define “the cloud.” I executed all initiatives, including public relations plans, roundtable events, developer meeting events, product marketing, business case studies, and project management plans.
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  • Microsoft
    Consultant | Tradeshow And Events Manager
    Microsoft 2000 - 2001
    Redmond, Washington, Us
    As a corporate communications tradeshow and events manager, I helped the marketing and channel teams define digital video recording (DVR) technology. I then transitioned to trade show manager to launch DVR at the Consumer Electronics Show and the National Association of Television Executives trade show. The launch of product led to the DVR product integration technology sale by Microsoft to Directv and Comcast.
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  • The Carlyle Group
    Investor Relations Coordinator
    The Carlyle Group 1999 - 2000
    Washington, Dc, Us
    As an investor relations coordinator, I planned, managed, and served as the primary contact for investor conferences and meetings for the private global equity VC investment firm with more than $2.3B under management. I also managed planning and global coordination for all national events including venture fund launches with former President George H. Bush, former Prime Minister of Great Britain John Major, former Secretary of State James Baker, former Secretary of State Colin Powell, The Ruling Family in the Kingdom of Saudi Arabia, and Jack Welch at various National Monuments in the Washington, D.C. area and in Manhattan, New York.
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  • U.S. House Of Representatives - Congressman Cal Dooley
    Legislative Correspondent | Executive Assistant
    U.S. House Of Representatives - Congressman Cal Dooley 1997 - 1999
    Washington, Dc, Us
    As a legislative correspondent and executive assistant, I served as the Congressman’s aide on foreign affairs, women's issues, and technology issues for the 20th district of California. I managed Congressman’s campaign schedule and celebratory campaign win party.
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Marla K. Skills

Disney Contractual Team Building Nfl Sec Charging Consulting Planning Market Web Marketing Channel Printing Celebrity Payments Dolls Vendors Sales Relationship Marketing Acting Fortune 500 Nba Content Marketing Sports Leagues Partnership Marketing Finance Digital Marketing Investor Relations Nhra Analysts Windows Azure San Aol Executive Positions Wise Online Advertising Amazon Executive Administrative Assistance Scholarships Web Tv Dynamics Ticket Sales Data Conversion Gateway Film Search Brand Strategy Management Revenue Public Relations Marketing Communications Media Coverage B2c Marketing Pac Brand Management Crm Institutional Mexico Hiring Beijing Featured Spanish Leadership Football Media Agencies Visa Coordinated Hispanic Marketer Source Strategic Partnerships Vip B2b Brand Development Digital Strategy Res Incentive Programs Africa Attendees Meeting Planning Headliners Networking Theme Parks Consumer Ultimate Corporate Communications English 10k B2b Marketing Bilingual Fundraising Seo Strategy New Programs Media Planning Athletics Product Placement Branding Sum Osgi Budget Management Corporations Nonprofits Entertainment Liaison Policy Point Of Contact Chef Campaign Management Enterprise Software Press Fox Conferences Customer Acquisition Assembly Motorsports Product Launch American Research Internal Marketing Shares Pop Microsoft Prepaid Chicago Event Based Marketing Cost Reduction Partnerships Campaigns Sponsorship Activation Redemption Marketing Research Premiere London Brand Licensing Advertising Agency Product Marketing Field Marketing Tournaments B2c Spanish Translation Taste Social Media Verizon Brand Marketing Renewals Sports Online Marketing Rfp Retail Star Media Relations Event Planning Market Planning Conventions Sponsorship Marketing Legislative Relations Communication Vancouver Madrid Advertising Music Marketing Budget Blind Miller Appearances Government Agencies Visibility Seo/sem Marketing Entertainment Guided Tours Timelines Rolling Business Case Children's Issues Lifetime Project Planning Express.js Sales Plan Project Rollout Golang Contractual Agreements Ooh Ngos Engagement Strategic Communications Nike Nhl Cloud Computing Demos Income Cup Media Brand Architecture Mediation Spain Branding And Identity Internal Audit E Commerce Deals Roadmap Nascar International Art Screenings Magazines Executive Management Portfolio Regional Banks Trade Shows Marketing Analytics Start Ups Microsoft Exchange Brand Equity Digital Media Summits Government Investments Data Analytics International Marketing Kentucky Microsoft Dynamics Integrated Marketing Mlb Global Marketing Racing Equities Interactive Marketing San Francisco Go Program Management Parties Launches Hospitality Agents Showcase Super Bowl Sony Corporate Event Planner Global Events Collateral Strategic Marketing Social Media Marketing Commerce Ecosystem Multi Channel Marketing Email Marketing Sem Budgets Customer Engagement Staff Development Equity Trading Television Marketing Strategy Campaign Design Meetings Olympic Sports Marketing Mergers And Acquisitions Derby Industrial Sector Wells Fargo Philanthropy Sponsorship

Marla K. Education Details

  • University Of California, Davis
    University Of California, Davis
    History And Spanish
  • C.E.P.E. (Universidad De Guadalajara),
    C.E.P.E. (Universidad De Guadalajara),
    Spanish Language And Literature
  • Universidad Complutense De Madrid
    Universidad Complutense De Madrid
    Spanish Language And Literature

Frequently Asked Questions about Marla K.

What company does Marla K. work for?

Marla K. works for Repower Inc.

What is Marla K.'s role at the current company?

Marla K.'s current role is Sports & Entertainment Sponsorships | Property Management | Global Events | B2B B2C | Brand Marketing | Campaigns | Digital Marketing | Executive Communications & Public Relations | Hospitality | Project Management.

What is Marla K.'s email address?

Marla K.'s email address is mr****@****ail.com

What is Marla K.'s direct phone number?

Marla K.'s direct phone number is +141574*****

What schools did Marla K. attend?

Marla K. attended University Of California, Davis, C.e.p.e. (Universidad De Guadalajara),, Universidad Complutense De Madrid.

What are some of Marla K.'s interests?

Marla K. has interest in Football, Children, Digital Media, Human Rights, Investing, Etc, Soccer, Economic Empowerment, Civil Rights And Social Action, Politics.

What skills is Marla K. known for?

Marla K. has skills like Disney, Contractual, Team Building, Nfl, Sec, Charging, Consulting, Planning, Market, Web Marketing, Channel, Printing.

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