Marla Ledin Email & Phone Number

Seattle, Washington, United States

Seattle

Albertsons/Safeway and Amazon.com Account Analysis.

Algona, Washington

I created this position for Tim's Cascade Snacks to help bring this company to the next level using my background in Sales and Analytics in Consumer Products and my more recent expertise in excel and data management. Tasks included Sales analysis, Promotion analysis, Sales support, Report Creation, Data Maintenance and Knowledge Management, IRI analysis.

Bellevue, Washington

Scorecard and Adhoc Reporting and Analysis on activities of Retail representatives in Costco and BJ's Wholesale for Procter & Gamble.

Detailed Dentists in Western Washington on Crest and Oral B OTC Brands. Conducted professional presentations and product training seminars. Additionally, offered full account management and marketing analysis for Orthodontists. Sales.

• ANALYTICAL / BUSINESS DEVELOPMENT (Club Class of Trade, Costco Sam's Club and BJ's Wholesale)- GLAXOSMITHKLINE
• One of only 24/100 sales employees to be retained by acquiring company
• Ultimately responsible for tracking and analyzing $260MM retail sales
• Conceptualized and defined an analytical position at Glaxosmithkline for the Costco Team, creating databases, identifying pertinent reports, resources and processes o Successfully expanded the role to include BJ’s and.
• Optimized company sales and retail conditions in 14 O.T.C. categories at club accounts through management and interpretation of multiple data points o Data sources mined included AC Nielsen, Account Point of Sale data.
• Significantly increased ROI on a multi million dollar annual team promotional budget by aligning promotional efforts in Club accounts with analytical insights o Doubled annual promotional ROI in a major club account –.

• ACCOUNT MANAGEMENT & BROKER MANAGEMENT (All Classes of Trade)- BLOCK DRUGACCOUNT MANAGEMENT -
• Successfully sold, distributed and marketed more than 20 O.T.C.(over the counter) brands o Accounts included food, drug, convenience store, club and mass merchandiser
• Developed Key Accounts in Washington and Oregon o Specifically Costco, Fred Meyer, Safeway, Associated Grocers, URM, SuperValu, Bimart, United Grocers (Unified), Pricemart, McLane NW, Bartell Drugs, McKesson Drug.
• National Account Lead on Costco and Safeway account teams o Tripled Costco business in 5 years through creative problem solving
• Controlled and administered marketing budget in sales territory o Efforts ensured brand growth and long-term distribution of brands
• Increased market share and secured competitive advantages on company brands o Strategized through pricing, distribution, promotion and plan-o-gram placement BROKER MANAGEMENT -