Marla Ledin Email & Phone Number

Seattle, Washington, United States

Seattle

Albertsons/Safeway and Amazon.com Account Analysis.

Algona, Washington

I created this position for Tim's Cascade Snacks to help bring this company to the next level using my background in Sales and Analytics in Consumer Products and my more recent expertise in excel and data management. Tasks included Sales analysis, Promotion analysis, Sales support, Report Creation, Data Maintenance and Knowledge Management, IRI analysis, Account Presentations, Sales Meeting Coordination and Training, Sku Rationalization and more. Summary: Created a reporting and analytical position. Sales Team support. Communications.o Sales Report Set Creation. Created a comprehensive and complex table based system to run a regular set of reports for Sales Team, Management, Purchasing and Finance merging two reporting systems (past and present) through use of advanced excel toolso Trade Promotion Analytical Tool. Created and defined a collaborative company ‘Efficiency and Effectiveness’ promotional analysis tool to 1)automate PEI and ROI analysis and 2)recap and track sales team Trade Spend. Trained Sales team on tool and analytics for use in annual planning.o Shaped new Forecasting Tools. Created a ‘Case Planner’ forecasting tool for use in Business Planning saving team significant time in input  Included forecast reporting ‘tabs’ to support Purchasing teamo New Item Tracking. Collaborative online tool to track and graph progresso Sales Team Technical Lead & Trainer  Sourced resources and directed technical training for Sales Team upgrading team skill-sets substantially and creating efficiencies to embrace continuous improvement IRI Reporting, Charting and Graphso Communications. Coordinated information from multiple sources into a meaningful, actionable weekly ‘mailing’ to drive successful execution of plans at retailo Partner Vendor Liasono Team Sharepoint Coordinator

Bellevue, Washington

Scorecard and Adhoc Reporting and Analysis on activities of Retail representatives in Costco and BJ's Wholesale for Procter & Gamble.

Detailed Dentists in Western Washington on Crest and Oral B OTC Brands. Conducted professional presentations and product training seminars. Additionally, offered full account management and marketing analysis for Orthodontists. Sales.

ANALYTICAL / BUSINESS DEVELOPMENT (Club Class of Trade, Costco Sam's Club and BJ's Wholesale)- GLAXOSMITHKLINE• One of only 24/100 sales employees to be retained by acquiring company • Ultimately responsible for tracking and analyzing $260MM retail sales• Conceptualized and defined an analytical position at Glaxosmithkline for the Costco Team, creating databases, identifying pertinent reports, resources and processes o Successfully expanded the role to include BJ’s and Sam’s Club within the first year o Generated ‘user friendly’ executive summaries, insights and ad hoc case studies.• Optimized company sales and retail conditions in 14 O.T.C. categories at club accounts through management and interpretation of multiple data points o Data sources mined included AC Nielsen, Account Point of Sale data, Walmart’s Retail Link, Retail Solutions Inc, Spectra and Nielsen Panel Data. • Significantly increased ROI on a multi million dollar annual team promotional budget by aligning promotional efforts in Club accounts with analytical insights o Doubled annual promotional ROI in a major club account – noted increase from .69 to 1.40 • Earned reputation for high level of accuracy o Saved company $26MM in annual sales by identifying a discrepancy in customer’s own records vs. ours, preventing the entry of a new ‘Private Label’ competitor• Team lead for technical training on sophisticated company systems o Introduced time-saving software for additional efficiencyo Created PEI ‘calculator’ tools in Excel, improving efficiency and standardizing results• Provided early tracking insights on new and test items. Aided team in forecasting effortso Included new item tracking on the largest RX to O.T.C. launch in historyAnalytical Awards – Silver Award Winner – GlaxoSmithKline  Team Spirit Award – GlaxoSmithKline  ‘Talent Review’ Individual Merit Increase – GlaxoSmithKline

ACCOUNT MANAGEMENT & BROKER MANAGEMENT (All Classes of Trade)- BLOCK DRUGACCOUNT MANAGEMENT -• Successfully sold, distributed and marketed more than 20 O.T.C.(over the counter) brands o Accounts included food, drug, convenience store, club and mass merchandiser • Developed Key Accounts in Washington and Oregon o Specifically Costco, Fred Meyer, Safeway, Associated Grocers, URM, SuperValu, Bimart, United Grocers (Unified), Pricemart, McLane NW, Bartell Drugs, McKesson Drug, Cardinal Health, Bergen Brunswig, Rosauers and QFC • National Account Lead on Costco and Safeway account teams o Tripled Costco business in 5 years through creative problem solving • Controlled and administered marketing budget in sales territory o Efforts ensured brand growth and long-term distribution of brands• Increased market share and secured competitive advantages on company brands o Strategized through pricing, distribution, promotion and plan-o-gram placement BROKER MANAGEMENT -• Managed, motivated and coordinated selling and training efforts of a major NW retail broker in Alaska, Montana, Washington and Oregono Set quarterly promotional, distribution and shelf objectives for brokers calling on indirect headquarter accounts. Conducted semi-annual evaluationso Trained broker merchandising teams on new items and validated their understanding through quarterly joint store level calls o Orchestrated joint annual ‘customer appreciation’ dinner/theater events with brokersKey Sales Awards – Territory selected by Senior Management to be the company ‘test market’ based on successful account relationships and ability to advance ideas Three-time inductee into the National Council of Champions, Block Drug Company’s highest sales honor  ‘Extra Mile Award’ – Western Region, Block Drug Company  Nominated as ‘Rep of the Year ‘ Drug Emporium Chain