Marla Michals Email & Phone Number

Santa Monica, Ca

Provided comminications support for high-profile corporate announcements, including FDA approvals, data announcements for approved and pipeline therapies, publications, medical meetings and congressesSupported media strategies to maximize exposure for product and company milestonesCrafted strategic issues management and scenario plans to protect company from potential issues, as well as actively monitor news and social media landscapes

Greater Los Angeles Area

Provide day-to-day account support for clients in the consumer health, pharmaceutical, non-profit and lifestyle sectors. My primary responsibilities include event coordination, planning and execution, media outreach/pitching, media list building, research, drafting and editing press releases,providing coverage reports with estimated reach and analyzing media trends. Additionally I have experience in crisis management, social media and new business development.

Greater Los Angeles Area

Santa Monica, California

Dublin, Ohio

•Worked with multiple teams to create and document the PR Processes Handbook to be used company wide•Wrote press releases and distributed them to various media outlets, which resulted in local publication as well as national publication in Drug Store News•Benchmarked company’s social media presence with competitors through various social media tools and programs, such as Sysomos and Radian 6

•Worked with various media outlets, such as local newspapers and social media accounts to raise awareness about the dangers of prescription drug abuse •Created media kits and distributed them to local newspapers including the Athens POST and Athens Messenger, which resulted in a story in each publication about the accounts efforts to raise awareness of prescription drug abuse on campus•Organized Dose of Reality week, which resulted in an increase of prescription drug abuse awareness… Show more •Worked with various media outlets, such as local newspapers and social media accounts to raise awareness about the dangers of prescription drug abuse •Created media kits and distributed them to local newspapers including the Athens POST and Athens Messenger, which resulted in a story in each publication about the accounts efforts to raise awareness of prescription drug abuse on campus•Organized Dose of Reality week, which resulted in an increase of prescription drug abuse awareness and download of toolkit by 175 students quarterly Show less

Bachelor’S Degree, Journalism

Education record