Oversaw creative direction and execution of creative content and brand identity at Savage X Fenty. Lead and managed entire creative org which included: Studio Production, Photo & Video Post Production, Print & Digital Graphic Design, Creative Operations & Asset Management, Creative Project Management, and Retail Creative Production. Developed in-house creative infrastructure as well as content & production strategy for editorial, lifestyle, and e-commerce content. Collaborated with various marketing channels on marketing strategy, and directed creative for in-house 360 marketing campaigns. Acted as Executive Art Director on all seasonal brand campaigns, and concepted and directed various campaigns and advertisements throughout my time at the company. Acted as collaborating Art Director to various agencies, directors, photographers, and videographers on any campaigns or projects that weren’t produced in-house, including the Savage X Fenty Show Vol. 1, 2, and 3. Managed the relationship and creative collaboration with FENTY Corp and their in-house team on all creative projects for Savage X Fenty.

Creative Director for lifestyle brand, Wantable, Inc. in Milwaukee, WI. Lead company re-branding initiative in 2017, and established company brand strategy, creative operations, and creative strategy. Developed in-house photo and video studio production team and acted as Director and Producer for all shoots. Lead Graphic Design team in Los Angeles and directed creative for all ad campaigns, including print, mobile, linear, and paid social. Supervised content post-production remotely for all campaigns. Collaborated with Marketing Director and Head of Acquisition on all marketing and acquisition strategy and execution.

Creative Lead, Art Director and Executive Producer for Alpinestars action sport and fashion lifestyle brands: Oscar by Alpinestars and Alpinestars Men's. Directed seasonal campaigns for each brand and acted as Director, Producer, and Stylist for all photo & video shoots. Supervised graphic design for all print & digital marketing, print advertising, and paid social campaigns. Directed execution of every seasonal printed catalogue and lookbook. Concepted and Directed creative execution for trade shows, live activations, and sporting events. Directed and Produced seasonal sales meetings and branded events, including the live event and interactive social media campaign #NiceBikeAlpinestars, which traveled throughout the United States in 2016 - 2017.

Art Director and Content Producer for contemporary women’s boutique fashion brand, AS by DF. Developed brand strategy and creative strategy for seasonal marketing campaigns. Acted as Director, Producer, and stylist for all editorial and lookbook shoots. Established production strategy and photo art direction guidelines for e-commerce. Designed all seasonal lookbooks, emails, and paid social ads. Collaborated with PR team and shot photo and video for all influencer/ambassador events.

Art Director and Content Producer for contemporary women’s boutique fashion brand, AS by DF. Developed brand strategy and creative strategy for seasonal marketing campaigns. Acted as Director, Producer, and stylist for all editorial and lookbook shoots. Established production strategy and photo art direction guidelines for e-commerce. Designed all seasonal lookbooks, emails, and paid social ads. Collaborated with PR team and shot photo and video for all influencer/ambassador events.

Photo Art Director for fashion e-commerce start-up. Managed photo studio and the production of all photographic & video content for in-house brands: StyleMint, ShoeMint, JewelMint, BeautyMint, and HomeMint. Art Directed all photo & video shoots, trained and managed photographers and retouchers, set up entire production workflow, directed design team, and collaborated with UX designers & Product team on any interactive website & app initiatives. Worked closely with marketing team and Creative Director on brand development and marketing strategy.

Retoucher and Digital Asset Manager for fashion photographer, Norman Jean Roy. Worked closely with Photo Editors for fashion magazines Vogue, Vanity Fair, Glamour, GQ, and Allure on the execution of all digital art direction and retouching needs. Managed large photographic archive, and post-production workflow of image content. Assisted in-house producers on photo shoot production and art direction planning. Lead designer for all in-studio communication and brand design.

In - House Portrait and Lifestyle Photographer, Retoucher, and Designer for local photography studio. Managed all photo editing and delegated photographic assignments to freelance photographers and designers. Developed digital archive for the studio and digital workflow. Clients included Cornell University, Ithaca University, Six Mile Creek Vineyards, Cayuga Wine Trail Winery, and the Ithaca Journal. Created the sports & lifestyle photography department for the studio and managed a team of 4 freelance sports stock-photographers.

Freelance Wedding Photographer, Photo Editor, and Retoucher for Wedding Photography Studio.

Managed Film and Digital Photography lab and a team of 8 Photo Monitors. Created all photographic chemistry for entire studio for 3 years. This included managing all chemistry orders and scheduling for each lab. Worked closely with students on the education of film development, photo chemistry mixing, and digital drum scanning.