Marla Natoli Email & Phone Number

The Bahamas

The Bahamas

Textile has launched Tableland (https://www.linkedin.com/showcase/welcome-to-tableland), a network and relational metadata protocol for EVM chains like Ethereum. Built for developers, NFT creators, and web3 visionaries. Get in touch to learn about building with Tableland, and for partnership opportunities. Learn more at https://tableland.xyz/

Toronto, Canada Area

https://www.marmobilesolutions.com/- Providing consulting, sales, and marketing services for companies & brands looking to maximize business impact via technology & digital media- Bringing tailored ad solutions to the blockchain, crypto and web 3.0 ecosystem to drive adoption- Accelerating growth for adtech, martech and online advertising companies

Toronto, Canada Area

Toronto, Canada Area

 Lead the Video and Mobile product and sales strategy in Canada Identify innovative product ideas and monetization opportunities to strengthen our ad product suite Own GTM strategy and positioning for AOL’s managed media & platform business Collect product feedback to drive prioritization within the product team and roadmap Partner with sales leadership to set product quotas and drive adoption via training, packaging, spiffs, and senior-level client agreements Lead a high performing sales and product team that shapes and executes against AOL Canada’s demand side business Work with international leadership to ensure product alignment and achievement of local revenue quota Educate executive clients on Video & Mobile at leadership events including Cannes Lions Festival of Creativity and Mobile World Congress Consistently overachieve on revenue targets, growing business steadily YoY Lead local rollout of Millennial Media, achieving over 200% to revenue quota Sample Speaking Engagements / Publications: NEXT Media Digital Day panel lead, IAB X Series key note, Marketing Magazine Optimizing Mobile Campaigns article

Toronto, Canada Area

 Localized international product launches, and identified market-first ad products and campaign ideas based on quantitative and qualitative analysis and market feedback Collaborated across teams to implement product requirements, locally and globally Owned the GTM strategy, packaging, pricing, sales strategy and executive level client discussions for Video & Mobile Managed yield including development of rate cards and negotiations with senior clients Managed 3 Operations Managers responsible for full revenue delivery and optimization

 Managed the Mobile Strategy, presenting to senior leadership for buy-in Strengthened product via strategic partnerships with vendors, technology providers and start-ups Represented mobile at executive level client meetings and thought leadership events Lead brainstorms for unique campaign opportunities with strategic clients, balancing vision with technical and budgetary feasibility Consulted publisher partners on new ad opportunities to maximize monetization on our network Represented Olive Media at global industry events including Cannes Lions and Ad Week Lead the transition of Web2Mobile to a mobile media department within Olive Media, resulting in consistent revenue growth YOY (2012 300%, 2013 220%, 2014 160%) Speaking engagements/publications included: Mobile Day Keynote Speaker, Marketing Magazine Panel on Privacy and Digital Media, CMA Panel on Millennials, Strategy Magazine Interview on Mobile Trends

• Developed, compiled and updated ad specifications for ad products and MSN channels• Helped improve AdSat and drive issue resolution for clients by partnering with Bell service teams, tracking and managing high-pri support issues, identifying process improvements and communicating tool/product alerts• Supported Trade Marketing by updating Sales collateral and coordinating the launch of a new CRM tool in Canada• Managed the Sympatico/MSN SharePoint, a repository of resources for Account Executives, including decks, pricing, business rules, etc.• Compiled and distributed a bi-weekly partner newsletter to Sympatico and a monthly internal newsletter to Consumer & Online to communicate key wins, highlight revenue opportunities, and educate teams on our solutions • Completed a variety of Sales Training programs as well as Sales Planner and Account Manager role-based training

• Assisted in the preparation of an audit under Sarbanes-Oxley by reviewing and ensuring the accuracy of documents presented to auditors and managing and coordinating multiple information requests under tight deadlines

• Communicated with and interviewed clients to improve and assess customer satisfaction, identify and alleviate frustrations, and ensure clients’ perceptions of the representative companies remained positive