Marla Natoli

Marla Natoli Email and Phone Number

Technology, Digital Media & Marketing Leader. Diving in to all things blockchain, NFT, metaverse, web3, gaming @ Textile
sunnyvale, california, united states
Marla Natoli's Location
The Bahamas, Bahamas
Marla Natoli's Contact Details
About Marla Natoli

Industry Accomplishments:Cannes Lions See It Be It 2017 program, designed to accelerate the careers of high-potential women in the industry (15 women selected globally each year). http://bit.ly/MNSIBIMobile Marketer's Top 25 Mobile Women to Watch List 2016Gold National Advertising Award in the Media category in 2014, awarded a trip to CannesGold Young Lions Award in 2013Olive Media: Managed development and implementation of an interactive tablet ad along with OMD & Infiniti Canada, winning Bronze at the Global Mobile Smarties Awards in New York City (October 2012)Named one of Marketing Magazine's top 30 under 30 including a write-up in the digital as well as print issue (August 2012) - http://www.marketingmag.ca/news/agency-news/30-under-30-marla-natoli-59879Speaking Engagements & Publications: Keynote speaker at Toronto Digifest 2017, InfoPresse TechTrends Conference 2017, IAB's Mobile X Series in Montreal in March 2014, Advertorial on Optimizing Mobile Campaigns in May 2014 (http://www.marketingmag.ca/advantage/optimizing-mobile-campaigns-back-to-basics-109986)A member of the Interactive Advertising Bureau's (IAB) Mobile Council for 4+ yearsParticipated on the Canadian Marketing Association's Mobile Day committee in 2014

Marla Natoli's Current Company Details
Textile

Textile

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Technology, Digital Media & Marketing Leader. Diving in to all things blockchain, NFT, metaverse, web3, gaming
sunnyvale, california, united states
Website:
textile.io
Employees:
4
Marla Natoli Work Experience Details
  • Textile
    Strategic Partnerships
    Textile Feb 2022 - Present
    Textile has launched Tableland (https://www.linkedin.com/showcase/welcome-to-tableland), a network and relational metadata protocol for EVM chains like Ethereum. Built for developers, NFT creators, and web3 visionaries. Get in touch to learn about building with Tableland, and for partnership opportunities. Learn more at https://tableland.xyz/
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  • Mar Consulting Solutions
    Director
    Mar Consulting Solutions Apr 2019 - Present
    Toronto, Canada Area
    https://www.marmobilesolutions.com/- Providing consulting, sales, and marketing services for companies & brands looking to maximize business impact via technology & digital media- Bringing tailored ad solutions to the blockchain, crypto and web 3.0 ecosystem to drive adoption- Accelerating growth for adtech, martech and online advertising companies
  • Mobitech Intelligence
    Managing Director
    Mobitech Intelligence May 2019 - Jul 2020
  • Snapchat, Inc.
    Sr. Business Partner
    Snapchat, Inc. Jan 2018 - Apr 2019
    Toronto, Canada Area
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  • Aol Canada
    Director, Video & Mobile | Sales & Strategy
    Aol Canada Jan 2015 - Jan 2018
    Toronto, Canada Area
     Lead the Video and Mobile product and sales strategy in Canada Identify innovative product ideas and monetization opportunities to strengthen our ad product suite Own GTM strategy and positioning for AOL’s managed media & platform business Collect product feedback to drive prioritization within the product team and roadmap Partner with sales leadership to set product quotas and drive adoption via training, packaging, spiffs, and senior-level client agreements Lead a high performing sales and product team that shapes and executes against AOL Canada’s demand side business Work with international leadership to ensure product alignment and achievement of local revenue quota Educate executive clients on Video & Mobile at leadership events including Cannes Lions Festival of Creativity and Mobile World Congress Consistently overachieve on revenue targets, growing business steadily YoY Lead local rollout of Millennial Media, achieving over 200% to revenue quota Sample Speaking Engagements / Publications: NEXT Media Digital Day panel lead, IAB X Series key note, Marketing Magazine Optimizing Mobile Campaigns article
  • Aol
    Manager, Video And Mobile
    Aol Feb 2014 - Jan 2018
    Toronto, Canada Area
     Localized international product launches, and identified market-first ad products and campaign ideas based on quantitative and qualitative analysis and market feedback Collaborated across teams to implement product requirements, locally and globally Owned the GTM strategy, packaging, pricing, sales strategy and executive level client discussions for Video & Mobile Managed yield including development of rate cards and negotiations with senior clients Managed 3 Operations Managers responsible for full revenue delivery and optimization
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  • Olive Media, A Division Of Torstar Digital
    Product Manager, Mobile
    Olive Media, A Division Of Torstar Digital May 2011 - Feb 2014
     Managed the Mobile Strategy, presenting to senior leadership for buy-in Strengthened product via strategic partnerships with vendors, technology providers and start-ups Represented mobile at executive level client meetings and thought leadership events Lead brainstorms for unique campaign opportunities with strategic clients, balancing vision with technical and budgetary feasibility Consulted publisher partners on new ad opportunities to maximize monetization on our network Represented Olive Media at global industry events including Cannes Lions and Ad Week Lead the transition of Web2Mobile to a mobile media department within Olive Media, resulting in consistent revenue growth YOY (2012 300%, 2013 220%, 2014 160%) Speaking engagements/publications included: Mobile Day Keynote Speaker, Marketing Magazine Panel on Privacy and Digital Media, CMA Panel on Millennials, Strategy Magazine Interview on Mobile Trends
  • Postmedia Network Inc.
    Account Specialist, Ad Operations
    Postmedia Network Inc. Oct 2010 - Apr 2011
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  • Myscreen Mobile
    Social Media Specialist
    Myscreen Mobile Feb 2010 - Oct 2010
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  • Msn
    Ad Operations And Communications Analyst
    Msn Oct 2008 - Sep 2009
    • Developed, compiled and updated ad specifications for ad products and MSN channels• Helped improve AdSat and drive issue resolution for clients by partnering with Bell service teams, tracking and managing high-pri support issues, identifying process improvements and communicating tool/product alerts• Supported Trade Marketing by updating Sales collateral and coordinating the launch of a new CRM tool in Canada• Managed the Sympatico/MSN SharePoint, a repository of resources for Account Executives, including decks, pricing, business rules, etc.• Compiled and distributed a bi-weekly partner newsletter to Sympatico and a monthly internal newsletter to Consumer & Online to communicate key wins, highlight revenue opportunities, and educate teams on our solutions • Completed a variety of Sales Training programs as well as Sales Planner and Account Manager role-based training
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  • Young & Rubicam
    Finance Intern
    Young & Rubicam Jun 2006 - Aug 2006
    • Assisted in the preparation of an audit under Sarbanes-Oxley by reviewing and ensuring the accuracy of documents presented to auditors and managing and coordinating multiple information requests under tight deadlines
  • Market Probe
    Market Research Interviewer
    Market Probe Apr 2003 - Jul 2003
    • Communicated with and interviewed clients to improve and assess customer satisfaction, identify and alleviate frustrations, and ensure clients’ perceptions of the representative companies remained positive
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Marla Natoli Skills

Leadership Video Advertising Social Media Revenue Growth Online Marketing Digital Strategy Networking Mobile Marketing Digital Media Digital Marketing Advertising Integrated Marketing Advertising Sales Strategy Creative Solutions Operations New Media Mobile Advertising Mobile Applications Revenue Growth Generation Online Advertising Product Innovation Marketing Creative Strategy Cross Team Collaboration Digital Video Product Management Social Media Marketing Strategic Thinking Management Analytics Marketing Strategy Mobile Devices Creative Problem Solving Mobile Technology Mobile Internet

Marla Natoli Education Details

Frequently Asked Questions about Marla Natoli

What company does Marla Natoli work for?

Marla Natoli works for Textile

What is Marla Natoli's role at the current company?

Marla Natoli's current role is Technology, Digital Media & Marketing Leader. Diving in to all things blockchain, NFT, metaverse, web3, gaming.

What is Marla Natoli's email address?

Marla Natoli's email address is ma****@****ail.com

What is Marla Natoli's direct phone number?

Marla Natoli's direct phone number is +170326*****

What schools did Marla Natoli attend?

Marla Natoli attended Western University.

What are some of Marla Natoli's interests?

Marla Natoli has interest in Traveling, Social Networking, Digital Media, Reading.

What skills is Marla Natoli known for?

Marla Natoli has skills like Leadership, Video Advertising, Social Media, Revenue Growth, Online Marketing, Digital Strategy, Networking, Mobile Marketing, Digital Media, Digital Marketing, Advertising, Integrated Marketing.

Who are Marla Natoli's colleagues?

Marla Natoli's colleagues are Rajni Jain, Ramankumar Jha, Fabric Persian, Shahzad Ahsan, Vikas Maurya, Dorina Cepe, Zain Al Rafi.

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