Marla P. Email & Phone Number

Delray Beach, Fl, Us

Jersey City, Nj

Independently responsible for developing a non-existent wine community through targeted events within a 2.2 million sq-ft art center, Mana Contemporary. Additional responsibilities include servicing and growing a client base of 400 high-end collectors and their storage needs. Close new business deals by coordinating requirements, developing and negotiating contracts, integrating contract requirements with business operations. Create, launch and manage content based website and social media. Develop marketing collateral including press releases, newsletters, invitations, brochures.Spearhead all facets of innovative educational programming and events.Educational speaker and public representative. Generate wine storage campaigns to generate leads. Brand awareness and business development partnerships include: -James Beard Foodies Under 40 (first ever event in NJ for JBF)-Co-host pre-auction dinners with Zachys within multiple gallery spaces.-Coordinate gallery dinners with renowned architect, Richard Meier and collectors. -Lead multidisciplinary events with artists, winemakers and collectors. -Partnership with high-end NYC retailers to offer storage clients rare vintage selections.

Jersey City, Nj

Responsible for identifying industry multipliers to build a strong community and continue brand awareness. Create trendsetter ideas to increase sales and generate memories. Expand consumer loyalty through innovative lenses: Industry Night, corporate/residential/private/public seminars, tastings, guided dinners and off-site events. Point person for private collection recommendations and management.

New York, Ny

Responsible for the planning, development, and implementation of all strategic and tactical consumer-marketing activities to enhance the growth and profitability of 5 emerging boutique wineries. Represented brands at trade functions and consumer events: Wine Spectator's Grand Tour, Greek Road Show, Aspen Food & Wine Classic, Pebble Beach Food & Wine, coordination of multiple bi-yearly winemaker dinners, staff trainings, sales meetings, in-store tastings in major cities; San Francisco, NYC, Chicago, Miami, Montreal, Las Vegas and DC. Assisted in the development and execution of strategic and annual marketing plans which addressed all aspects of the marketing mix including P&L’s, pricing, packaging, advertising, promotion, public relations, digital marketing, market research, and new product development.Built premium consumer/trade equity for the brand through the design and execution of consumer and trade strategies including advertising, promotion, public relations, digital marketing and special events.Spearheaded educational seminars to national distribution teams. Worked closely with sales to identify expansion opportunities in existing markets and accounts, as well as, identifying new sales channels.

New York, Ny

PR efforts for Emmanuel Cruse, Proprietor of Chateau d'Issan and head of the Commanderie de Bordeaux, Chateau Lagrange, Gerovassiliou, Biblia Chora, Craggy Range & Taylor Fladgate including strategic marketing, messaging social/digital asset creation and influencer outreach and events. Organized consumer & trade events, trade/distributor education, organized press/trade trips, PR campaigns and national advertising. PR results include coverage in regional and national media including, The New York Times, The San Francisco Chronicle, Chicago Tribune, Wine Spectator, Wine Enthusiast, The L.A. Times, Bon Appetit, Bloomberg.com and Forbes.com.

New York, Ny

Head Sommelier for Mario Batali's signature restaurant, Babbo. Consistently offered professional, friendly and engaging wine service and recommendations to guests. Led and attended daily staff wine trainings, or tastings. Exhibited extensive Italian wine knowledge for over 2,000 labels.

Level 3 - Advanced

Post baccalaureate professional development coursework in wine and spirits designed for individuals who want to greatly expand their.

French Studies, Distinction

French wine course explaining the impact of history, geological events, the importance of topographical markers and the influence.

Vinification/Viticultural

Maintain a global understanding of how the vineyard environment impacts the resulting wine and positively identify characteristics of Old.

Business, Marketing