Marla Rocklin, Mba Email & Phone Number

Southfield, Michigan, US

• Provide ongoing end-to-end digital strategy services for clients, including comprehensive SEO audits, keyword research, on-page optimization, content development, and link building, resulting in improved search engine.
• Develop and implement tailored email marketing strategies to engage target audiences, drive conversions, and nurture customer relationships, leveraging segmentation, personalization, and automation techniques to.
• Collaborate closely with clients to understand their business objectives, target audience, and competitive landscape, tailoring digital strategies to align with their unique goals and maximize ROI.
• Offer continuous SEO consulting and support, monitoring key performance metrics, analyzing data insights, and refining strategies to adapt to evolving search engine algorithms and client needs.
• Cultivate strong client relationships through transparent communication, proactive problem-solving, and delivering measurable results, establishing myself as a trusted partner in driving digital success across various.

Minneapolis, MN, US

• Consulted on the seamless agency transition of Samsung CRM and project management operations across multiple business lines, ensuring continuity and efficiency in service delivery.
• Led the development of robust processes for resourcing, prioritizing, quality assurance, and campaign development, optimizing the capacity and velocity of onshore and offshore teams for flawless execution.
• Acted as the primary point of contact for clients and internal onshore and offshore teams, facilitating clear communication and collaboration throughout the project lifecycle.
• Orchestrated the management of email campaigns, leading the launch of multiple new campaigns weekly and meticulously optimizing automated messages to drive increased engagement and conversion rates.
• Ensured strict adherence to SLAs and quality standards, fostering strong internal and partner alignment to achieve successful project delivery and client satisfaction.

Chicago, Illinois, US

• Delivering transformative brand experiences and optimizing website performance.
• Provide expert SEO insights and recommendations for clients undergoing significant platform migrations and website redesigns.
• ‘Connect the dots’ for clients and internal Bounteous teams between SEO strategies and related components that drive and optimize website performance
• Provide strategic SEO expertise and recommendations for clients considering substantial platform migrations, significant website redesigns, multi-site consolidations, etc.
• Translate SEO strategy and recommendations into business and technical requirements as needed for client and/or internal SEO team members; ensure there is clear direction that teams can follow and deliver.

Chicago, Illinois, US

• Provide project and solution design leadership to provide creative and efficient technical solutions for complex CRM projects
• Work with architects to transform business and client requirements into executed solutions for various triggered and automated message campaigns
• Leverage client’s data framework to support messaging and provide measurement
• Optimized discovery process through the implementation of a planning workbook for project intake that documents client requirements in a format that dev teams can solution resulting in quicker turnaround time and.
• Work with cross functional resources to develop delivery plans for various sized software development projects to include leveraging tools in use and recommending additional ways to integrate and optimize the marketing.
• Coach and mentor individuals on project teams

Dearborn, MI, US

• Coordinated the development, delivery, maintenance, and communication of product milestones
• Supported and developed roadmap to execute new product and feature launches for all dealers using dealer.com
• Worked cross functionally to investigate, resolve and document platform related issues
• Collaborated with technology, analytics and field teams to ensure that platform is updated and supporting dealer needs
• Developed strategies, KPI’s and measurement plans, and actionable follow-ups based on incrementality or other outcomes

Detroit, Michigan, US

• Develop, coordinate and execute people-based digital marketing campaigns in partnership with
• Performance Based Marketing teams
• Act as project lead for all audience related strategies and tactics for Certified Service, Corporate Brand, and OnStar campaigns to help identify and implement new strategies and audiences
• End-to-end oversight of campaigns working closely with business, agency partners, and technical teams to develop timelines, assess feasibility, direct agency partners and collaborate with partners from kick-off through.
• Using tools such as Adobe Audience Manager, Power BI, and tableau, develop and articulate GM POV on audience strategies, KPI’s and measurement plans, and actionable follow-ups based on incrementality or other outcomes
• Currently working on augmentation and optimization of media strategies by comparing Tier 1 to Tier 3 OLA resulting in improved customer engagements and optimized website experiences

Columbia, MD, US

• Onsite point of contact for all digital CRM day-to-day execution of clients' marketing strategies. I was the key point person for deliverables for both the internal Merkle team, client, and partners for tactical.
• Managing a team of operations/execution resources for email campaign work
• Acting as primary POC to client in an on-site capacity, and translate business needs and conversations with the client to the rest of the email team to include direct reports
• Providing oversight to campaign calendar and deliverables with accountability for excellence in delivery and a 99% error free execution rate
• Working with client’s internal, partners, tech teams, and production teams to understand big picture of architecture and marketing technology systems
• Providing strategic through leadership and creative solution with informed instincts to call out upstream-to-downstream impacts and considerations both internally and externally

Dearborn, Michigan, US

• Program Management for Ford Global Data Insight (GDIA) IT Portfolio
• Work and plan within mature agile structure for sprint planning
• Lead release planning sessions and workshops
• Provide guidance for scoping sessions including identifying and engaging appropriate stakeholders
• Demand and integration management for new demand on cross functional mobility initiatives
• Write clear and comprehensive requirements and process documentation

Dearborn, Michigan, US

• Project Manager for Ford Global Strategy team in development and coordination of expanded eCommerce parts website to global markets
• Organized timelines, define deliverables and track business requirements to facilitate projects
• Evaluated and present customer satisfaction analyses in graphic form from raw data reports of verbatim responses from dealer surveys and chat sessions
• Recommended KPI’s and other indicators within response categories from web metrics to pinpoint opportunities to improve purchase completion rates and customer satisfaction
• Tracked and monitored excess and obsolete parts inventories from multiple business units to optimize timing for scrapping and selling

Troy, MI, US

• Managed web application design and development projects from project definition through successful delivery
• Conducted requirements gathering sessions with client stakeholders using interviews, document analysis, business process descriptions, use cases, scenarios, workflow analysis
• Translated requirements into technical, functional and non-functional specifications in Agile environment
• Developed project plans and work breakdowns; managed project milestones and task breakdowns with internal teams
• Collaborated with and guided designers, developers, QA testers and other stakeholders to deliver quality products on time and on budget
• Developed eCommerce specifications, process flows, acceptance criteria and UI with payment gateway integration for multiple merchants to facilitate orders

Detroit, Michigan, US

• Formulated and executed analytic strategies for mobile app and website to monitor and improve customer experiences
• Identified and corrected a defect on the mobile app that resulted in a 31% improvement in customer satisfaction within one week of implementation
• Extracted, analyzed, and synthesized data from a variety of sources to measure and report on the user experience and drive to insights on customer behavior using Tableau, Excel, Access, Business Objects and other data.
• Developed and created prototypes and wireframes for mobile app and web site to increase self-service transaction completions and deflect calls
• Developed new event tracking in google analytics for mobile app to show improvement in transactional completion rates from 53% to 95%
• Established a new process to document, manage and track all elements of feature updates from requirements definition through testing and production validation

Irving, Texas, US

• Led the digital launch of Ford’s new ConsumerConnection program’s starting from 23 pilot dealers to 2,000 dealers within six months
• Completed the creation, development and testing of over 300 templates with content modules for over 41 automated daily emails, various ad hoc emails and a self-service email tool with 140+ templates for each dealer to.
• Responsible for the management, leadership and evolution of the online strategy and execution for automotive clients. Primarily focused on the email channel with emerging SMS/MMS initiatives. Also guide data/list.
• Exploited my passion for digital marketing concepts and unique understanding of intricate data requirements to recommend and execute triggered and ad hoc campaigns.
• Closely monitored campaigns to report on key performance indicators relevant for each execution and recommend subsequent actions.
• Integrated expertise of email channel with other channels to quickly recommend holistic, inventive integrated solutions for various unique and unexpected client challenges.

Warren, MI, US

• Supported the company's direct customer contact marketing efforts by performing data analysis for the Marketing and Sales organizations.
• Worked as part of an integrated team to create new systems, programs and reports related to the company's one- to-one marketing efforts

London, United Kingdom, GB

• Managed all marketing and communications aspects of Polk's Direct Marketing and List Product initiatives, including marketing collateral development, product strategy, market research, technical sales, profit and loss.
• Responsible for managing the development of business cases to support growth initiatives requiring investment in the product suite and building partnerships to accomplish objectives.

Boston, Massachusetts, US

• Created and managed Email process for all GM brands
• Managed all deliverability best practices implementation by vendor for email campaigns
• Acted as agency agnostic party on behalf of GM to ensure that all client, agencies, and all brand stakeholders and data providers were able to coordinate and work together for email process execution
• Provided several Lunch & Learn type sessions to educate agencies on email best practicesCreated and managed processes for email operations for all GM Divisional email communications across agencies, clients and.
• Direct and monitor all aspects of thirteen multi-channel lifecycle management programs for OnStar including asset management, email tracking, and direct mail production
• Provided concise overviews, findings and extracted implications to executive management and clients for various stakeholders to provide up to date information on industry best practices

Warren, Michigan, US

• Instructor of Business Communication classes for traditional and non-traditional students
• Created diverse cross-functional teams within class for projects and presentations
• Followed course guidelines to ensure that when students complete class they are proficient in memo writing, presentations, proposal development, and communication throughout the global marketplace
• Required thorough business project that included a business plan, executive summary and appropriate sourcing
• Developed and executed strategic marketing plans
• Assisted students in developing resumes, cover letters and interviewing skills to assist in career planning

• Originated Chrysler's outbound email programs creating and reviewing RFP's, managing vendors, and adapting traditional direct mail processes for email channel.
• Provided direction on program requirements, by identifying the most appropriate and advantageous resources to develop plausible recommendations for Brand email marketing activity
• Managed training, coordination and transition of 35 concurrent email marketing programs while maintaining current workload
• Provided tracking reports, interpretation, analyses and projections to clients regarding trends to assist in projecting future programs
• Identified segmentation and targeting strategies that maximized relevancy across all email touch points
• Provided scorecards to key stakeholders to interpret outcomes of marketing programs to identify key drivers of behavior

Detroit, Michigan, US

• All aspects of subscriber file management including meeting standards for auditing and identifying opportunities for advertising targeting through specific file segmentation and renewal/retention strategies
• Managed subscriber files for several publications
• Managed budget for several publications
• Established targeting for weekly file pulls to create magazine versions based on subscriber characteristics
• Completed ABC and BPA statements

Ba, Communications

Mba, Marketing