Marla Rocklin, Mba

Marla Rocklin, Mba Email and Phone Number

Digital Marketing Leader | CRM and Lifecycle Marketing Transformer | Project Management Expert | Marketing Operations Technician | SEO Strategist | Client & Account Management Partner @ GO DESIGN+
Marla Rocklin, Mba's Location
Berkley, Michigan, United States, United States
Marla Rocklin, Mba's Contact Details

Marla Rocklin, Mba work email

Marla Rocklin, Mba personal email

n/a
About Marla Rocklin, Mba

Embarking on a Journey: I discovered my calling in the ever-evolving landscape of digital marketing. I initiated a journey fueled by a passion for transforming moments that matter through CRM and one-to-one marketing. My mission is to connect with audiences using cutting-edge digital tools, strategic prowess, and profound data insights.Navigating the Digital Realm:Throughout my career, I've navigated the complexities of digital marketing with a strategic mindset. I've not only driven exceptional outcomes for diverse business lines but also connected deeply with audiences. I've identified gaps, mitigated risks, and optimized processes, leveraging CRM strategies and one-to-one marketing approaches. My approach is data-driven, powered by insights that matter.Building Client Relationships:I excel in building robust client relationships, translating intricate technical details into understandable concepts. I foster trust and confidence among clients, creating enduring partnerships that contribute significantly to project success. My focus is on understanding the unique needs of clients, connecting on a personal level, and delivering tailored solutions that resonate.A Story of Specialties: •CRM Strategy & Implementation: I design CRM strategies that transform moments that matter, creating lasting impressions. •One-to-One Marketing: I excel in personalized marketing approaches, connecting deeply with individual audiences. •Project Management and Marketing Operations: I optimize processes, ensuring seamless implementations and exceptional results. •Audience & Channel Segmentation: I analyze data to pinpoint precise audience segments, enhancing targeting strategies. •Digital & Automotive Marketing: I leverage digital channels, especially in the automotive industry, for impactful campaigns. •MarTech Stack Optimization: I master the art of optimizing Marketing Technology stacks for maximum efficiency. •Data-Driven Decision Making: I apply strong analytical skills that power KPI management and insightful dashboard development.Joining Forces:I seek opportunities to collaborate with innovative teams, where creativity meets strategy, and where every moment matters. Let's embark on a journey together, connecting deeply with audiences and transforming ordinary moments into extraordinary experiences.

Marla Rocklin, Mba's Current Company Details
GO DESIGN+

Go Design+

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Digital Marketing Leader | CRM and Lifecycle Marketing Transformer | Project Management Expert | Marketing Operations Technician | SEO Strategist | Client & Account Management Partner
Marla Rocklin, Mba Work Experience Details
  • Go Design+
    Digital Optimization Specialist
    Go Design+ Jul 2024 - Present
    Southfield, Michigan, Us
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  • Freelance
    Digital Strategist
    Freelance Sep 2023 - Present
    •Provide ongoing end-to-end digital strategy services for clients, including comprehensive SEO audits, keyword research, on-page optimization, content development, and link building, resulting in improved search engine rankings and increased organic traffic.•Develop and implement tailored email marketing strategies to engage target audiences, drive conversions, and nurture customer relationships, leveraging segmentation, personalization, and automation techniques to optimize campaign performance.•Collaborate closely with clients to understand their business objectives, target audience, and competitive landscape, tailoring digital strategies to align with their unique goals and maximize ROI.•Offer continuous SEO consulting and support, monitoring key performance metrics, analyzing data insights, and refining strategies to adapt to evolving search engine algorithms and client needs.•Cultivate strong client relationships through transparent communication, proactive problem-solving, and delivering measurable results, establishing myself as a trusted partner in driving digital success across various industries.
  • Softcrylic
    Senior Consultant
    Softcrylic Nov 2023 - Apr 2024
    Minneapolis, Mn, Us
    •Consulted on the seamless agency transition of Samsung CRM and project management operations across multiple business lines, ensuring continuity and efficiency in service delivery.•Led the development of robust processes for resourcing, prioritizing, quality assurance, and campaign development, optimizing the capacity and velocity of onshore and offshore teams for flawless execution.•Acted as the primary point of contact for clients and internal onshore and offshore teams, facilitating clear communication and collaboration throughout the project lifecycle.•Orchestrated the management of email campaigns, leading the launch of multiple new campaigns weekly and meticulously optimizing automated messages to drive increased engagement and conversion rates.•Ensured strict adherence to SLAs and quality standards, fostering strong internal and partner alignment to achieve successful project delivery and client satisfaction.
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  • Bounteous
    Marketing Technology Manager, Seo
    Bounteous Oct 2022 - Sep 2023
    Chicago, Illinois, Us
    •Delivering transformative brand experiences and optimizing website performance.•Provide expert SEO insights and recommendations for clients undergoing significant platform migrations and website redesigns.•‘Connect the dots’ for clients and internal Bounteous teams between SEO strategies and related components that drive and optimize website performance•Provide strategic SEO expertise and recommendations for clients considering substantial platform migrations, significant website redesigns, multi-site consolidations, etc.•Translate SEO strategy and recommendations into business and technical requirements as needed for client and/or internal SEO team members; ensure there is clear direction that teams can follow and deliver.
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  • Bounteous
    Marketing Strategist, Loyalty And Crm
    Bounteous Mar 2022 - Sep 2022
    Chicago, Illinois, Us
    •Provide project and solution design leadership to provide creative and efficient technical solutions for complex CRM projects•Work with architects to transform business and client requirements into executed solutions for various triggered and automated message campaigns•Leverage client’s data framework to support messaging and provide measurement•Optimized discovery process through the implementation of a planning workbook for project intake that documents client requirements in a format that dev teams can solution resulting in quicker turnaround time and accurate development•Work with cross functional resources to develop delivery plans for various sized software development projects to include leveraging tools in use and recommending additional ways to integrate and optimize the marketing technology stack•Coach and mentor individuals on project teams
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  • Forddirect
    Senior Product Manager Dealer Websites
    Forddirect Nov 2021 - Mar 2022
    Dearborn, Mi, Us
    •Coordinated the development, delivery, maintenance, and communication of product milestones•Supported and developed roadmap to execute new product and feature launches for all dealers using dealer.com•Worked cross functionally to investigate, resolve and document platform related issues•Collaborated with technology, analytics and field teams to ensure that platform is updated and supporting dealer needs •Developed strategies, KPI’s and measurement plans, and actionable follow-ups based on incrementality or other outcomes
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  • General Motors
    Campaign Lead
    General Motors Feb 2021 - Nov 2021
    Detroit, Michigan, Us
    •Develop, coordinate and execute people-based digital marketing campaigns in partnership with •Performance Based Marketing teams•Act as project lead for all audience related strategies and tactics for Certified Service, Corporate Brand, and OnStar campaigns to help identify and implement new strategies and audiences•End-to-end oversight of campaigns working closely with business, agency partners, and technical teams to develop timelines, assess feasibility, direct agency partners and collaborate with partners from kick-off through reporting•Using tools such as Adobe Audience Manager, Power BI, and tableau, develop and articulate GM POV on audience strategies, KPI’s and measurement plans, and actionable follow-ups based on incrementality or other outcomes•Currently working on augmentation and optimization of media strategies by comparing Tier 1 to Tier 3 OLA resulting in improved customer engagements and optimized website experiences
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  • Merkle
    Senior Account Manager
    Merkle Jul 2019 - Dec 2020
    Columbia, Md, Us
    Onsite point of contact for all digital CRM day-to-day execution of clients' marketing strategies. I was the key point person for deliverables for both the internal Merkle team, client, and partners for tactical delivery, marketing support activities within budget and resource allocation and optimizing processes. This included:•Managing a team of operations/execution resources for email campaign work•Acting as primary POC to client in an on-site capacity, and translate business needs and conversations with the client to the rest of the email team to include direct reports •Providing oversight to campaign calendar and deliverables with accountability for excellence in delivery and a 99% error free execution rate•Working with client’s internal, partners, tech teams, and production teams to understand big picture of architecture and marketing technology systems•Providing strategic through leadership and creative solution with informed instincts to call out upstream-to-downstream impacts and considerations both internally and externally•Articulating and facilitating decisions to include POV's and designs from technical teams to ensure that clients receive complete solutions for smarter campaign execution based on end-goals•Write briefs and/or help develop requirements documents and get sign-off on them from client stakeholders•Facilitating and support two ESP migrations into Adobe •Supporting business and process updates for multiple OEM's including inventing new creative handoff process•Engagement Lead as key point of contact with client to manage workstreams for data analytics team to support search and web scorecard and COVID-19 deliverables for Tier III client
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  • Ford Motor Company
    Senior Program Manager
    Ford Motor Company Apr 2019 - Jul 2019
    Dearborn, Michigan, Us
    •Program Management for Ford Global Data Insight (GDIA) IT Portfolio •Work and plan within mature agile structure for sprint planning•Lead release planning sessions and workshops•Provide guidance for scoping sessions including identifying and engaging appropriate stakeholders•Demand and integration management for new demand on cross functional mobility initiatives•Write clear and comprehensive requirements and process documentation•Lead meetings for discovery to gain understanding, present results and assist with business case presentation•Provide clarity to present, recommend and navigate through potentially overlapping or competing priorities•Clear understanding of technical and software development process to ensure proper planning and sizing for resources, timing and budgets•Collaboration, scheduling and financial analysis to monitor progress for short and long term releases
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  • Ford Motor Company
    Senior Project Manager, Ford Customer Service Division Global Strategy
    Ford Motor Company Apr 2018 - Apr 2019
    Dearborn, Michigan, Us
    •Project Manager for Ford Global Strategy team in development and coordination of expanded eCommerce parts website to global markets•Organized timelines, define deliverables and track business requirements to facilitate projects •Evaluated and present customer satisfaction analyses in graphic form from raw data reports of verbatim responses from dealer surveys and chat sessions•Recommended KPI’s and other indicators within response categories from web metrics to pinpoint opportunities to improve purchase completion rates and customer satisfaction•Tracked and monitored excess and obsolete parts inventories from multiple business units to optimize timing for scrapping and selling
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  • Entrega
    Digital Project Manager
    Entrega Oct 2017 - Apr 2018
    Troy, Mi, Us
    •Managed web application design and development projects from project definition through successful delivery•Conducted requirements gathering sessions with client stakeholders using interviews, document analysis, business process descriptions, use cases, scenarios, workflow analysis•Translated requirements into technical, functional and non-functional specifications in Agile environment•Developed project plans and work breakdowns; managed project milestones and task breakdowns with internal teams•Collaborated with and guided designers, developers, QA testers and other stakeholders to deliver quality products on time and on budget•Developed eCommerce specifications, process flows, acceptance criteria and UI with payment gateway integration for multiple merchants to facilitate orders
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  • Dte Energy
    Digital Strategist
    Dte Energy Nov 2015 - Oct 2017
    Detroit, Michigan, Us
    •Formulated and executed analytic strategies for mobile app and website to monitor and improve customer experiences •Identified and corrected a defect on the mobile app that resulted in a 31% improvement in customer satisfaction within one week of implementation•Extracted, analyzed, and synthesized data from a variety of sources to measure and report on the user experience and drive to insights on customer behavior using Tableau, Excel, Access, Business Objects and other data tools•Developed and created prototypes and wireframes for mobile app and web site to increase self-service transaction completions and deflect calls•Developed new event tracking in google analytics for mobile app to show improvement in transactional completion rates from 53% to 95%•Established a new process to document, manage and track all elements of feature updates from requirements definition through testing and production validation•Provided reports and presentations for executives with detailed analyses and insights for scorecards to identify defects, opportunities and respond to crises •Pinpointed and corrected system defects discovered through customer feedback tools such as Google Analytics, Tableau, SAP, and Workforce Management to identify actionable and permanent solutions
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  • Epsilon
    Senior Digital Marketing Manager
    Epsilon Aug 2013 - Aug 2015
    Irving, Texas, Us
    •Led the digital launch of Ford’s new ConsumerConnection program’s starting from 23 pilot dealers to 2,000 dealers within six months•Completed the creation, development and testing of over 300 templates with content modules for over 41 automated daily emails, various ad hoc emails and a self-service email tool with 140+ templates for each dealer to supplement their deployments•Responsible for the management, leadership and evolution of the online strategy and execution for automotive clients. Primarily focused on the email channel with emerging SMS/MMS initiatives. Also guide data/list management, online media and promotional support, and both brand and direct marketing in order to maximize client business/marketing objectives. •Exploited my passion for digital marketing concepts and unique understanding of intricate data requirements to recommend and execute triggered and ad hoc campaigns. •Closely monitored campaigns to report on key performance indicators relevant for each execution and recommend subsequent actions. •Integrated expertise of email channel with other channels to quickly recommend holistic, inventive integrated solutions for various unique and unexpected client challenges.
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  • Art Van Furniture
    Crm Marketing Manager
    Art Van Furniture Sep 2012 - Aug 2013
    Warren, Mi, Us
    •Supported the company's direct customer contact marketing efforts by performing data analysis for the Marketing and Sales organizations.•Worked as part of an integrated team to create new systems, programs and reports related to the company's one- to-one marketing efforts
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  • R L Polk
    Product Manager
    R L Polk Nov 2010 - May 2012
    London, United Kingdom, Gb
    •Managed all marketing and communications aspects of Polk's Direct Marketing and List Product initiatives, including marketing collateral development, product strategy, market research, technical sales, profit and loss ownership, and management of internal resources to improve product profitability and market acceptance. •Responsible for managing the development of business cases to support growth initiatives requiring investment in the product suite and building partnerships to accomplish objectives.
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  • Digitas
    Senior Associate
    Digitas Sep 2007 - Oct 2010
    Boston, Massachusetts, Us
    •Created and managed Email process for all GM brands•Managed all deliverability best practices implementation by vendor for email campaigns•Acted as agency agnostic party on behalf of GM to ensure that all client, agencies, and all brand stakeholders and data providers were able to coordinate and work together for email process execution •Provided several Lunch & Learn type sessions to educate agencies on email best practicesCreated and managed processes for email operations for all GM Divisional email communications across agencies, clients and vendors, including data flow, linking set up and analytic dashboard compatibility.•Direct and monitor all aspects of thirteen multi-channel lifecycle management programs for OnStar including asset management, email tracking, and direct mail production•Provided concise overviews, findings and extracted implications to executive management and clients for various stakeholders to provide up to date information on industry best practices •Guided and advised clients and agencies through communication strategies to maximize deliverability and support retail initiatives through all channels by integrating social media with current email and direct marketing efforts•Directed flow of assets and data files between agency teams, clients, and vendors for over 500 email campaigns encompassing over 160 million messages for General Motors and OnStar mobile, SPO, social media (Facebook), email, and direct mail•Conveyed clear instructions through JIRA ticketing and Content Management systems to ensure all data and creative requirements are met for each stakeholder•Created and administered GM Performance Parts, AC Delco Trade and Consumer email communications including vendor management, data flow and QC and asset delivery documentation
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  • Macomb Community College
    Adjunct Faculty
    Macomb Community College Sep 2004 - Dec 2007
    Warren, Michigan, Us
    •Instructor of Business Communication classes for traditional and non-traditional students•Created diverse cross-functional teams within class for projects and presentations•Followed course guidelines to ensure that when students complete class they are proficient in memo writing, presentations, proposal development, and communication throughout the global marketplace•Required thorough business project that included a business plan, executive summary and appropriate sourcing•Developed and executed strategic marketing plans •Assisted students in developing resumes, cover letters and interviewing skills to assist in career planning
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  • Bbdo Detroit
    Senior Email Services Manager
    Bbdo Detroit Apr 2001 - Sep 2007
    •Originated Chrysler's outbound email programs creating and reviewing RFP's, managing vendors, and adapting traditional direct mail processes for email channel.•Provided direction on program requirements, by identifying the most appropriate and advantageous resources to develop plausible recommendations for Brand email marketing activity •Managed training, coordination and transition of 35 concurrent email marketing programs while maintaining current workload•Provided tracking reports, interpretation, analyses and projections to clients regarding trends to assist in projecting future programs•Identified segmentation and targeting strategies that maximized relevancy across all email touch points •Provided scorecards to key stakeholders to interpret outcomes of marketing programs to identify key drivers of behavior•Executed online and offline direct marketing strategies/tactics; coordinated production with creative and technical teams for the development of campaigns and managed approval process•Developed White Paper for agency's position on privacy and permission for submission to legal department and eventual privacy statement for agency•Automated data collection and transfer process occur efficiently among internal IT department, Client's database, and various outside vendors•Defined business rules and wrote requirements for Get-A-Quote follow-up communication program based on 29 different data-driven email templates while working seamlessly with IT and outside vendors
  • Crain Communications
    Circulation Marketing Manager
    Crain Communications 1996 - 2000
    Detroit, Michigan , Us
    •All aspects of subscriber file management including meeting standards for auditing and identifying opportunities for advertising targeting through specific file segmentation and renewal/retention strategies•Managed subscriber files for several publications•Managed budget for several publications•Established targeting for weekly file pulls to create magazine versions based on subscriber characteristics•Completed ABC and BPA statements
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Marla Rocklin, Mba Education Details

  • Michigan State University
    Michigan State University
    Communications
  • Wayne State University
    Wayne State University
    Marketing

Frequently Asked Questions about Marla Rocklin, Mba

What company does Marla Rocklin, Mba work for?

Marla Rocklin, Mba works for Go Design+

What is Marla Rocklin, Mba's role at the current company?

Marla Rocklin, Mba's current role is Digital Marketing Leader | CRM and Lifecycle Marketing Transformer | Project Management Expert | Marketing Operations Technician | SEO Strategist | Client & Account Management Partner.

What is Marla Rocklin, Mba's email address?

Marla Rocklin, Mba's email address is marla.rocklin@gm.com

What schools did Marla Rocklin, Mba attend?

Marla Rocklin, Mba attended Michigan State University, Wayne State University.

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