Marla S. Email & Phone Number

Southlake, Texas, Us

As a Lead UX Researcher, I provide UX leadership for multiple B2B and B2C agency, airline and hospitality products.

Southlake, Texas, Us

Helping internal product teams discover what's working and what needs improvement regarding their users’ experience. Research plans, participant guides, interviews, findings reports, personas.Sabre partners with agencies and airlines to offer faster and more flexible solutions that can adjust to a new post-pandemic travel market. As a result, Sabre products have seen a renewed focus on user experience, shifting from legacy, desktop solutions to cloud-based, online solutions.Since early 2021, I’ve facilitated UX research for different parts of the core distribution platform to inform product decisions for administrative, shopping, support, mobile and marketplace products used by agencies, airlines and hoteliers worldwide.

Southlake, Texas, Us

Lead user experience efforts for Sabre's Hospitality Solutions SynXis Booking Engine including participation in Sabre's Design Strategy methods for helping product management hone their vision into a practical roadmap. Lead and support new feature exploration and delivery while providing practical, usability tested and accessible design solutions. Partner with development to improve product quality and consistency. Collaborate with marketing and professional services to provide customer insights into how user experience impacts hotel conversion. Mentor/train user experience designers and contribute to the Sabre UX community accessibility and cross-business unit collaboration.

Southlake, Texas, Us

Closely partner with three product managers and two development teams in remote locations (California and Poland) to support and design differentiating features for leading travel CRM, back-office and email marketing applications. Facilitate communication with product development through sketches, white boards, hi-fidelity designs, Axure and HTML/CSS prototypes with corporate design library. Develop testing strategies and prototypes for usability. Apply Agile and Lean UX practices while evangelizing sustainable online and desktop user experiences with all team members.

Dallas, Tx, Us

Successfully expanded company portfolio and skillset to increase potential clients, revenue and quality through design. Provided UX consultation and design for corporate eye care client including an iOS app for doctor/patient communication, production assets for 30+ websites, email design, client presentations.

Worked with local business owners providing strategy and visual experiences to meet and exceed marketing goals. Created/maintained websites and provided various marketing assets including video presentations, print banners, web graphics, outdoor signage, electronic/print materials and production assets for photographers. Operated high-volume bridal booth at area bridal shows and participated in leadership for local school group.

American Fork, Utah, Us

Directed user experience strategy and guided visual design to develop and launch (in one year) a robust online evaluation and feedback engine, a jobs matching database and educational “paths” to help today’s youth experience success in their education. Documented user interactions and work flows, wrote copy, created initial scripts/surveys for usability testing, incorporated recommendations and created production design assets.

Front-end UI/UX support for Travelocity's affiliate partners including: Capital One, American Express, and AOL.

Provided product and design strategy and managed a team of designers to build GodTube into the largest existing Christian social network in less than two years. Directed UX for a website featuring individual and group profiles and multiple media types. Lead design and dev of HTML emails for 15-20% increase in site traffic.

Increased hotel product sales by 3-5% in one year and by collaborating with development, implemented consistent vacations UI existing on two different platforms. Mentored new designers, facilitated team collaboration, interpreted marketing and creative vision, used and built php/HTML/CSS docs, built productive relationships with designers, architects, producers, UI developers and business owners.

Richardson, Texas, Us

Designed and implemented award-winning multi-family residence websites and website templates, including animations and interactive floor plans. Transformed written business requirements into design artifacts while applying UX principles to property management software application. Helped design, usability test and launch OneSite 2.0.

Designed and executed award-winning graphic interfaces for 35+ K-12 titles. Created and managed image processes/video editing, streamlining production processes by 40%.

Minneapolis, Minnesota, Us

Managed contract artists to provide artwork for Authorware developers. Researched, wrote scripts, provided illustrations/animations for grade school phonics lessons.

Multimedia

User Experience Certification

Anthropology