Marlee Hale Email & Phone Number

Primary focus on digital strategy.

• Build and define overarching ornament strategy for Hallmark.com, resulting in consecutive yearly growth• Spearhead gift set strategy, creating 56 unique sets driving incremental sales• Manage unique product and program launches in ornament club and personalized ornaments, contributing to sales increase• Implement daily forecasting for Hallmark.com, looking to trends and seasonal shifts that will impact sales volume

• Managed a team of category experts responsible for executing all product setup and sales on Hallmark.com • Fostered a positive team culture through training, education and empowering the team to share knowledge • Explored new ways of merchandising products with existing functionality; geared the team with new techniques

• Oversaw merchandising and product setup for all ornament and gift products on Hallmark.com• Partnered with cross functional teams to execute site content strategy, leveraging key performing products • Pivoted strategies and reporting based on sales trends to maximize performance in category

• Managed relationships with internal marketing teams to drive effective email marketing performance• Analyzed performance of individual email campaigns, and enhanced monthly reporting templates• Oversaw execution, collaboration and reporting of key marketing pagesManaged day-to-day maintenance and optimization of internal site search; partnered to implement new platform

• Oversaw all accounts managed by team to maintain quality of work and assist in new business • Performed UI/UX analyses of new website build projects to improve overall user experience

• Performed on-page and off-page optimization for client sites in order to improve organic growth • Created conversion optimization strategies using event tracking and goal setting

• Developed content strategies with client for blog “One Mile at a Time”, and performed keyword research • Maintained reporting of website metrics and evaluated site performance daily• Managed website redesign; partnered with designers and technology experts to complete

Lenexa, Ks

• Managed multiple SEO campaigns of over $100,000 annual budgets• Implemented optimization efforts for clients resulting in enhanced traffic and conversions • Completed keyword, conversion and competitive analyses for websites