Marleen De Keyzer Email & Phone Number

Amsterdam, Noord-Holland, Nederland

As Content Lead for Holland & Barrett Benelux, I am responsible for the content strategy and content production across all channels including social media, email, video and onsite content. My responsibilities are:• Defining the content strategy to inspire and help the target audience in their quest for a sustainable and healthy life: translating marketing strategies into online content, developing creative concepts, creating and monitoring the tone-of-voice, building the content calendar and overseeing its execution, guaranteeing the quality of the content delivery. • Building and managing the content team: motivate and inspire a team of 3 content experts (copywriter, designer and producer) by providing suggestions, reflecting on their editorial work and working on personal development. Expand the content team and centralize in the organization to create more synergy in content.• Increasing brand awareness by claiming a strong position in the market: developing creative concepts that contribute to strengthening the expert role of Holland & Barrett, translating ATL campaigns into online content to deepen the brand story and increase visibility.

Amsterdam, Noord-Holland, Nederland

As a senior content strategist, I translated business and product strategies into online content. I was in charge of developing and executing the content strategy for our new products and services. My responsibilities included:• Guiding the content team in developing engaging, high-quality content for new products: defining editorial frameworks, managing the content planning and projects, and motivating and mentoring the team. • Defining brand strategies that bring our new products to life, and create cross-media content marketing campaigns that address the needs and pain points of the target audience.• Producing videos and writing (short) copy for various campaigns, both in English and Dutch.

Amsterdam

As editor-in-chief I was responsible for the content strategy of 15 online travel magazines, including Afrika.nl, Amerika.nl, Australie.nl, Azie.nl and more: www.GetawayTravel.nl.My responsibilities included:• Content strategy, which includes the video, SEO, email and social media strategy: translating business objectives into engaging content to inspire visitors, increase traffic and leads, manage content projects, and define and realise half-yearly goals.• Managing the editorial team: guiding a team of six editors and trainees by inspiring them, providing valuable feedback and conducting biannual evaluations. Translating content campaigns into editorial planning using the Scrum method.• Strengthening the brand awareness among the target group: developing new content and marketing projects to strengthen the Getaway Travel brand, creating the copy of these projects and translating them into video.Examples of projects:• Getaway Travel e-magazine: online magazine that I developed to answer the target group's growing need for more in-depth content. The aim of this project was strengthening the Getaway Travel brand. I created both the content and the design.• Getaway Academy: training institute that I set up with a team of 4 to train talents in the travel industry to become a travel reporter. The aim of this project was to expand our community. For a long time I gave the workshop Travel journalism and SEO copywriting.• Getaway Travel Personal Travel Inspiration: personalized email service that I set up with a team of 4 to help travelers select and book their trip. The aim of this project was to increase the quality and engagement of our database. I was responsible for creating the content and the copy.

Amsterdam

After a six-month internship, I continued to work as an editor for Getaway Travel. My main responsibility was to inspire visitors with travel content on Australie.nl, Nieuw-Zeeland.nl, Afrika.nl en Zuid-Afrika.nl and more. I wrote blogs, interviews, long reads, newsletters, and social media posts. Besides, I helped to launch our new online travel magazine Amerika.nl.

In my year as a board member of Panikh, I was responsible for managing the finances of a organization consisting of approximately 60 active members: • Managing the bank account and cash of the dispute.• Debtor and creditor management. • Preparation of the annual financial report. • Making periodic budgets.

Weesp

As an editor, I was responsible for editing texts from online completed questionnaires.

Sydney En Omgeving, Australië

During my minor at Macquarie University in Sydney, Australia, I worked voluntarily on the editorial board of Globe International. For this university magazine, I wrote monthly columns about my life as an exchange student in Sydney.

Utrecht En Omgeving, Nederland

During my year on the board of the activities committee of study association SV Contact, I was responsible for organizing events for students of Communication and Information Sciences.

Master Of Arts (Ma), Text And Communication, Graduated

Minor, Creative Writing

Bachelor Of Arts (Ba), Communication And Information Sciences, Graduated

Minor: Dutch language development and language variation