Marley Scott Email & Phone Number

Plano, Texas, Us

Developing and executing comprehensive multi-touch, multi-channel campaigns targeting the Enterprise segment, resulting in a 30% increase in lead generation and revenue growth.Implementing and managing ABM strategies focusing on key target accounts and their buying committees, enhancing personalized marketing efforts and engagement.Collaborating closely with Sales and Sales Development teams to align marketing strategies with sales goals, ensuring seamless campaign execution and maximizing impact.Utilizing SFDC tools to streamline campaign workflows, improve data analytics, and enhance reporting accuracy.Conducting detailed performance analysis of campaigns, leveraging data-driven insights to optimize strategies and achieve or exceed revenue targets.Project management using Wrike.

Santa Clara, California, Us

Spearheaded multi-channel campaigns, integrating content syndication, webinars, virtual events, and email marketing to boost lead generation and pipeline development for the TIBCO Partner Program.Applied ABM methodologies to engage and nurture key accounts, tailoring marketing efforts to resonate with specific buying committees and decision-makers.Maintained robust collaboration with Sales teams, enhancing communication and strategic alignment, leading to a 15% increase in closed deals and revenue growth.Monitored and analyzed campaign performance metrics, making data-driven adjustments to enhance campaign effectiveness and ROI using SFDC.Project management using Jira.

Front Range, Colorado, Us

Facilitated the implementation of web content updates and improvements from facultyConducted regular reviews of existing web content to ensure accuracy, relevance, and consistencyProactively identified and addressed issues or discrepancies, maintaining a high standard of content quality

Managed setting up and executing Facebook ad campaigns for corporate clients, from initial contract negotiations to final implementation.Ensured seamless cross-functional collaboration with marketing science, sales, and engineering teams, fostering a shared commitment to project success.

Assisted in planning and executing integrated marketing campaigns across various channels, supporting the demand generation objectives for small business owners with e-commerce websites.Coordinated with small business owners to manage digital advertising, web content, newsletters, and webinars, contributing to a 150% increase in lead engagement.Crafted compelling copy for Shopify, BigCommerce, and WooCommerce web stores, optimizing online sales by 10%.

New York, Us

Wrote marketing content to promote brands.Wrote feature-length news stories for TeenVogue.com.

Develop and execute marketing strategies to attract and retain guests.Oversee digital marketing, including social media, email campaigns, and website content.Conduct market research to inform marketing plans.Plan and execute promotions, events, and partnerships.

Reported on local happenings in the Southeast Ohio region.

Chicago, Illinois, Us

Coordinated book orders for writers who contributed to the Chicago Tribune's book-focused vertical, Printer's Row Journal.Edited book jackets for the weekly digital and print publication.Organized event logistics for the Printer's Row Lit Fest.Occasionally contributing content to ChicagoTribune.com.

Athens, Oh, Us

Reported on local happenings around the Southeast Ohio region.