Marlena Holden Email & Phone Number

Madison, Wi, Us

Madison, Wi, Us

Madison, Wi, Us

In addition to my role as the Director of Strategic Communications & Marketing, I serve as a liaison between staff, leaders, and the Associate Vice Chancellor regarding project updates, proposals, and planning. I assess and triage inquiries and developing action plans to address them, and assist with the preparation and dissemination of executive communications.

Madison, Wi, Us

Madison, Wi, Us

I develop and implement strategies based on campus needs, campus climate, and constituent needs and satisfaction. This position also provides strategic planning for UHS, in addition to managing the Violence Prevention and Healthy Campus units, and providing leadership on cross-campus committees and meetings. The Interim Director, Marketing & Prevention Services oversees all aspects of UHS communications and media relations and serves as the public information officer of UHS.Responsibilities include:• Assess department marketing and communications needs for all UHS units• Provide structure on mission and vision• Provide strategic planning for UHS• Create strategic plans, communications goals for UHS and individual units • Provide oversight and guidance of all-campus Prevention outreach and goals, including Violence Prevention and Healthy Campus• Maintain cross-campus relationships and points of contact • Represent UHS on cross-campus committees and teams to develop new coalitions and relationships to enhance the development of campus-wide programs and services supporting prevention and public health activities

Madison, Wi, Us

University Health Services (UHS) is the UW-Madison student health center and functions as the public health department across campus. With more than 100,000 student visits each year and population-wide prevention efforts, UHS' integrated model promotes and protects the health and well-being of the UW-Madison campus community.As the Marketing & Health Communications Manager:• Manage and implement integrated marketing and communications plans to promote the varied services provided by UHS, including medical, mental health, prevention, and environmental and occupational health services.• Serve as a spokesperson and public information officer• Collaborate with campus and community partners to share resources and promote outreach and coordination of complex health and social issues• Develop process, impact, and outcome measures to evaluate marketing and communicationsAdditionally:Fall 2016: Taught Integrated Liberal Studies 138: Foundations of the Liberal Arts, a a one-credit, semester-long class designed to help new students (first year and transfer) make a successful transition to the University of Wisconsin-Madison by connecting them with a faculty or staff member, upperclassmen co-instructor, and peers. Fall 2015: Taught Counseling Psychology 125: A Wisconsin Experience Seminar, a one-credit, semester-long class designed to help new students (first year and transfer) make a successful transition to the University of Wisconsin-Madison by connecting them with a faculty or staff member, upperclassmen co-instructor, and peers.

Madison, Wi, Us

As the Waisman Center's communications manager, I directed a team dedicated to integrated marketing and communications.

• Manage the development, implementation and promotion of WEAC’s paid media program. • Assist with the development and implementation of WEAC’s media relations program. • Coordinate media interviews and editorial board visits. • Utilize blogging and social media efforts to inform staff and leaders of news issues affecting WEAC members and public education. • Write and edit ad copy for print, radio, billboard, television and Web ads.

Madison, Wisconsin, Us

• Provided national public relations for multi-million dollar clients and projects• Created and executed effective media and public relations strategies• Secured media relationships, partnerships and promotions• Trained clients in crisis management and communications

Madison, Wi, Us

• Trained high-level volunteers, partner agencies and staff on brand, style and messaging• Wrote speeches, organizational copy and prepared presentations for staff, executives and high-level CEOs of leading Dane County companies• Provided project management, establishing priorities, objectives and outcomes• Facilitated outreach and communication across Dane County

Fitchburg, Wi, Us

• Edited marketing materials for 10,000+ member organization• Managed editorial board of the Wisconsin Medical Journal• Wrote marketing copy, creating informative promotional brochures

Ma, Women'S Studies (Film Theory)

Bachelor Of Arts (B.A.), English