Marlena Fernández Email & Phone Number

Indianapolis, In, Us

As Vice President of Marketing I am responsible for the development and execution of the Scale Computing marketing strategy. This includes responsibility for the brand, creative, digital, events, communications, lead generation, advertising, field, vertical, partner and channel marketing. My mission is to facilitate growth and increase revenue by developing and executing a broad marketing plan that promotes brand awareness and pipeline growth.

Broomfield, Colorado, Us

Responsibilities included strategy and execution of demand generation; branding; outbound and inbound campaigns; digital marketing across earned, owned and paid media; marketing automation and analytics; website; thought leadership, webinars, and sponsored events.

Cloud Lending Solutions is a financial services technology company. We offer a cloud-based, end-to-end lending platform delivering innovation to the global financial community. Cloud Lending Solutions digitizes origination, underwriting, servicing and collections, creating a single system of record for lending operations. Clients include banks, traditional finance companies, online lenders, and marketplace platforms.

Managed marketing and communications programs for clients including as Quizlet, EVault/Seagate, TIBCO, Nlyte, Qubole, and others. For TIBCO and EVault/Seagate was acting VP of Communications.• Created strategic marketing communications plans and thought leadership message platforms to promote business objectives• Partnered with sales to integrate solutions messaging into their processes and meetings• Managed content marketing/campaigns and developed content including white papers, ebooks, surveys, infographics, etc.• Wrote and promoted case studies, speeches, press releases, internal communications, blog posts, and other communications vehicles to raise client profile and support sales & marketing activities• Worked with press, analysts, and industry influencers to create positive coverage for clients• Leveraged social media to advance clients’ brands and communications objectives• For most clients started sustainable customer success and case study program from scratch• Always managed budgets responsibly, demonstrating value for dollars spent

Fremont, Ca, Us

Responsible for positioning of Seagate’s Cloud Systems and Solutions division including thought leadership messaging, content and collateral, customer advocacy/success studies, PR, and social media. Led messaging and positioning to reflect the division and company’s focus on Cloud computing for the enterprise.Product portfolio included Flash, High Performance Computing, Scale-out Storage, BNAS, Disaster Recovery as a Services, Hybrid Backup, and other cloud services and solutions.

Denver, Co, Us

• Created message and branding platform, executed marketing programs• Created customer training program; determined strategy, built content, set plan for future growth• Launched the public face of the company, with coverage resulting in the Wall Street Journal, USA Today, and other relevant publications

Communications for Denver Mayor John Hickenlooper.

San Jose, California, Us

• Following Symantec’s acquisition of VERITAS software, managed the international communications team and transitioned into managing the enterprise communications teams for a total of approximately 60 people worldwide• Managed communications strategy for the enterprise products, which accounted for approximately 65% of the company’s revenue at the time

San Jose, California, Us

Transitioned to international communications role at Symnatec following the company's acquisition of VERITAS Software in July 2005.

San Jose, California, Us

• Oversaw strategy and execution of worldwide communications activities for one of the worlds top-ten largest independent software vendors• Worked directly with the CEO, CFO, General Counsel and VP of IR on sensitive corporate communications issues• Hired and/or trained more than 25 professionals and built a world class team spanning media and industry analyst relations, internal communications, customer references, competitive intelligence, and content for VERITAS.com• Increased positive press coverage by 45% during first two years• Worked with global marketing teams to create one voice for the company worldwide

Sunnyvale, California, Us

• Managed communications for high-profile startup through its IPO and acquisition• Built communications team, policies, and processes worldwide• Acted as de facto head of marketing for Loudcloud in the six months before the company was acquired by EDS and reinvented as Opsware Inc.• Worked directly with the Chairman, CEO, CFO, General Counsel and VP of IR on sensitive corporate communications.• Collaborated closely with field marketing and sales team to leverage industry analyst opinions and papers to help close business

San Francisco, Ca, Us

• Member of senior management team and manager of key enterprise technology accounts, including Siebel Systems, Inktomi, Vitria, Loudcloud, Informatica• Counseled senior client executives on communications strategy • Oversaw development and execution of training and mentoring programs

Austin, Texas, Us

• Drove communications for application development and business intelligence tools, working closely with the product marketing teams• Active member of media relations team on Oracle8 and Oracle9 launches• Designed company-wide product review program and managed multiple positive reviews for Oracle products that were distributed to the sales team as collateral

Media relations for the IBM RS/6000 and Supercomputing account. Managed media relations for the original Kasparov-Deep Blue chess match.

B.A., English

Education record