Marlena Fernández's Location
Denver, Colorado, United States, United States
Marlena Fernández's Contact Details
Marlena Fernández work email
- Valid
- Valid
- Valid
Marlena Fernández personal email
n/a
Marlena Fernández phone numbers
About Marlena Fernández
Accomplished and results oriented leader with over 20 years of global marketing experience helping organizations reach their business, branding, and sales goals. Expertise includes:• Brand management• Go-to-market strategy and execution, pipeline generation• Thought leadership message development and content marketing• PR, corporate communications, financial communications; crisis communications; internal communications• Building and managing high performance teams• Demonstrated ability to navigate complexity and pivot as neededMy experience is focused on the technology B2B market, with expertise in SaaS, hybrid cloud models, software defined storage, and IT infrastructure.
Marlena Fernández Work Experience Details
-
Vice President, MarketingScale Computing Jan 2019 - PresentIndianapolis, In, UsAs Vice President of Marketing I am responsible for the development and execution of the Scale Computing marketing strategy. This includes responsibility for the brand, creative, digital, events, communications, lead generation, advertising, field, vertical, partner and channel marketing. My mission is to facilitate growth and increase revenue by developing and executing a broad marketing plan that promotes brand awareness and pipeline growth. -
Senior Director, MarketingAvoka Sep 2016 - Jan 2019Broomfield, Colorado, UsResponsibilities included strategy and execution of demand generation; branding; outbound and inbound campaigns; digital marketing across earned, owned and paid media; marketing automation and analytics; website; thought leadership, webinars, and sponsored events. -
Vice PresidentCloud Lending Solutions Jan 2016 - Sep 2016Cloud Lending Solutions is a financial services technology company. We offer a cloud-based, end-to-end lending platform delivering innovation to the global financial community. Cloud Lending Solutions digitizes origination, underwriting, servicing and collections, creating a single system of record for lending operations. Clients include banks, traditional finance companies, online lenders, and marketplace platforms.
-
Managing DirectorJustsmart Communications Nov 2008 - Sep 2016Managed marketing and communications programs for clients including as Quizlet, EVault/Seagate, TIBCO, Nlyte, Qubole, and others. For TIBCO and EVault/Seagate was acting VP of Communications.• Created strategic marketing communications plans and thought leadership message platforms to promote business objectives• Partnered with sales to integrate solutions messaging into their processes and meetings• Managed content marketing/campaigns and developed content including white papers, ebooks, surveys, infographics, etc.• Wrote and promoted case studies, speeches, press releases, internal communications, blog posts, and other communications vehicles to raise client profile and support sales & marketing activities• Worked with press, analysts, and industry influencers to create positive coverage for clients• Leveraged social media to advance clients’ brands and communications objectives• For most clients started sustainable customer success and case study program from scratch• Always managed budgets responsibly, demonstrating value for dollars spent
-
Influencer MarketingSeagate Technology 2010 - 2015Fremont, Ca, UsResponsible for positioning of Seagate’s Cloud Systems and Solutions division including thought leadership messaging, content and collateral, customer advocacy/success studies, PR, and social media. Led messaging and positioning to reflect the division and company’s focus on Cloud computing for the enterprise.Product portfolio included Flash, High Performance Computing, Scale-out Storage, BNAS, Disaster Recovery as a Services, Hybrid Backup, and other cloud services and solutions. -
Vice PresidentPaysimple Feb 2008 - Oct 2008Denver, Co, Us• Created message and branding platform, executed marketing programs• Created customer training program; determined strategy, built content, set plan for future growth• Launched the public face of the company, with coverage resulting in the Wall Street Journal, USA Today, and other relevant publications -
Communications DirectorMayor Hickenlooper'S Office, City And County Of Denver Apr 2007 - Jul 2007Communications for Denver Mayor John Hickenlooper.
-
Vice President, Worldwide Enterprise Public RelationsSymantec Jan 2006 - Mar 2007San Jose, California, Us• Following Symantec’s acquisition of VERITAS software, managed the international communications team and transitioned into managing the enterprise communications teams for a total of approximately 60 people worldwide• Managed communications strategy for the enterprise products, which accounted for approximately 65% of the company’s revenue at the time -
Vice President, International Communications OperationsSymantec Jul 2005 - Jan 2006San Jose, California, UsTransitioned to international communications role at Symnatec following the company's acquisition of VERITAS Software in July 2005.
-
Vice President, Corporate CommunicationsSymantec Aug 2002 - Jul 2005San Jose, California, Us Oversaw strategy and execution of worldwide communications activities for one of the worlds top-ten largest independent software vendors Worked directly with the CEO, CFO, General Counsel and VP of IR on sensitive corporate communications issues Hired and/or trained more than 25 professionals and built a world class team spanning media and industry analyst relations, internal communications, customer references, competitive intelligence, and content for VERITAS.com Increased positive press coverage by 45% during first two years Worked with global marketing teams to create one voice for the company worldwide
-
Sr. Director, Corporate CommunicationsLoudcloud Aug 2000 - Aug 2002Sunnyvale, California, Us Managed communications for high-profile startup through its IPO and acquisition Built communications team, policies, and processes worldwide Acted as de facto head of marketing for Loudcloud in the six months before the company was acquired by EDS and reinvented as Opsware Inc. Worked directly with the Chairman, CEO, CFO, General Counsel and VP of IR on sensitive corporate communications. Collaborated closely with field marketing and sales team to leverage industry analyst opinions and papers to help close business -
Vice PresidentAccess Communications 1998 - 2000San Francisco, Ca, Us Member of senior management team and manager of key enterprise technology accounts, including Siebel Systems, Inktomi, Vitria, Loudcloud, Informatica Counseled senior client executives on communications strategy Oversaw development and execution of training and mentoring programs -
Senior Public Relations ManagerOracle Corporation 1996 - 1998Austin, Texas, Us Drove communications for application development and business intelligence tools, working closely with the product marketing teams Active member of media relations team on Oracle8 and Oracle9 launches Designed company-wide product review program and managed multiple positive reviews for Oracle products that were distributed to the sales team as collateral -
Sr. Account ExecutiveTsi 1994 - 1996Media relations for the IBM RS/6000 and Supercomputing account. Managed media relations for the original Kasparov-Deep Blue chess match.
Marlena Fernández Skills
Strategy
Strategic Communications
Enterprise Software
Product Marketing
Strategic Partnerships
Messaging
Internal Communications
Marketing Communications
Leadership
Saas
Public Relations
Analyst Relations
Cloud Computing
Crisis Communications
Thought Leadership
Start Ups
Social Media
Management
Go To Market Strategy
Demand Generation
Integrated Marketing
Multi Channel Marketing
Lead Generation
Salesforce.com
B2b Marketing
Marketing Automation
Marketing
Media Skills Training
Communication Training
Content Strategy
Message Development
Program Management
Software As A Service
Positioning
Business Alliances
Crm
Professional Services
Sales Enablement
B2b
Digital Marketing
Training
Content Management
Customer Relationship Management
Writing
Story Pitching
Partner Management
Executive Management
Online Marketing
Marlena Fernández Education Details
-
Tufts UniversityEnglish -
Tufts University
Frequently Asked Questions about Marlena Fernández
What company does Marlena Fernández work for?
Marlena Fernández works for Scale Computing
What is Marlena Fernández's role at the current company?
Marlena Fernández's current role is Marketing Leader.
What is Marlena Fernández's email address?
Marlena Fernández's email address is ma****@****ons.com
What is Marlena Fernández's direct phone number?
Marlena Fernández's direct phone number is +130340*****
What schools did Marlena Fernández attend?
Marlena Fernández attended Tufts University, Tufts University.
What skills is Marlena Fernández known for?
Marlena Fernández has skills like Strategy, Strategic Communications, Enterprise Software, Product Marketing, Strategic Partnerships, Messaging, Internal Communications, Marketing Communications, Leadership, Saas, Public Relations, Analyst Relations.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial