Marlena Lighthill Email & Phone Number

Lead and implement paid social media strategies across Meta (Facebook/Instagram), TikTok, and Reddit, optimizing campaigns for enhanced brand visibility and engagement.Strategic lead and brand liaison for social and influencer, working with Integrated Content Marketing on strategy, budget, and deliverables

• Supported Director of Sales (DOS) with requests and expedite creation and delivery through interface with Sales Analyst and Division Operations Manager
• Prepared push reports, memos, press releases, letters, and mailings to DOS, National Field Sales Manager (NFSM), Regional Sales Managers (RSM’s), and Sales Representatives
• Read and analyze incoming reports, requests, and proposals to make recommendations to DOS, NFSM, RSM’s
• Assisted and oversaw retail meetings and conference calls including preparing agendas, making arrangements, purchasing required items and compiling, transcribing notes and action items
• Collaborated on and maintain internal documents
• Oversaw department conference calls, including web and video conferencing

• Learned and continually improved knowledge of Natural Product industry to better serve customers
• Collaborated with Outside Sales Representatives working in the field in East Coast territories
• Provided various reports to Sales Representatives to monitor and help meet sales goals
• Explained products and services, prices, promotions, displays and answered customer questions
• Mitigated issues that arise throughout all aspects of ordering process
• Maintained numerous records of contacts, accounts, and orders with detail and accuracy

Santa Cruz, California

• Directly assisted and provided high-level support to owner, Pamela Storrs
• Made daily sales of wine and Wine Club memberships
• Developed and maintained knowledge of wines and processes to make suggestions to customers and vendors
• Worked with vendors, suppliers, and industry professionals to create positive connections
• Represented winery and brand at outside functions
• Provided event and project support to numerous industry gatherings

Santa Barbara, California Area

• Assisted Special Events Manager
• Collaborated and worked closely with vendors to meet event expectations
• Planed, designed, and directed tailored events according to taste and budget of foundation
• Coordinated logistic aspects of events
• Composed invitations, save-the-dates, and assisted in pamphlet design of events
• Partnered with other team members to ensure event success

Bachelor Of Arts (B.A.), Communication, General

Activities and Societies: Communication Association

Associate Of Arts (A.A.), Communication, General

Activities and Societies: Intercollegiate Athletics: Women's Soccer, Alpha Gamma Sigma Honor Society