- Spearheaded the development and execution of multi-channel communications strategies, increasing brand awareness and engagement across Facebook, LinkedIn, Instagram and X (former Twitter).- Analyzed performance data to optimize social content and campaigns, continuously refining content based on metrics to achieve key engagement targets.- Managed cross-functional teams and external partners (graphic designers, web designers and content creators) to ensure seamless project execution and timely delivery.- Streamlined visual asset creation workflows, optimizing processes to enhance capacity and efficiency, which resulted in a 25% reduction in project turnaround times and improved overall productivity.- Developed and maintained a comprehensive organization style guide, establishing design principles and a custom design library that ensured brand consistency across all communications and marketing materials.

- Assisting with development and management of social media outreach strategy; including research, measurement metrics, planning/brainstorming and execution. - Facilitating the distribution of curated and created content throughout social media, placing it in the view of the desired audience.- Monitoring social media platforms for trends and audience interaction.

Body positive affordable Plus Size fashion and (NYC) lifestyle blog. Big City, Curvy Girl, Thin Wallet is a blog was created last year (January 2015) after I realized that no single outlet dealt with the social economic disparity between the plus size consumer and plus size fashion industry practices. With a focus on body positivity, the blog seeks to encourage women to empower themselves through fashion in order to demonstrate the need for more quality affordable fashion. Posts are written through the lens of affordability and attainability of plus size fashion in hopes of promoting this idea that beauty is more than just your appearance; it is what you do how you do it and who you are, regardless of the fact of meeting a socially accepted industry standard. While outfits are showcased the blog also has posts dedicated to the evaluation of plus size character representation in media.

- Responsible for implementing a strategic marketing and communications plan using Stupid Cancer’s multimedia platforms to communicate and promote the organization’s mission while increasing its impact.- Manage all stages of the content marketing pipeline from ideation to strategy to production and distribution, ensuring a seamless and impactful content creation process.- Develops text and graphics assets for both digital and printed material, such as program brochures, flyers, etc.- Oversee and report out on overall site and brand performance, including delving into channel performance identifying opportunities and wins.- Craft and execute email strategy, encompassing send times, relevant topics, and targeted segments, optimizing engagement and fostering effective communication with the audience.- Establish comprehensive guidelines defining the brand voice both externally and internally, ensuring a consistent and resonant message across all communication channels.- Lead the creation of compelling print and digital content tailored for external audiences, including funders, donors, community partners, and program participants, contributing to increased engagement and support.- Supports internal communications in partnership with the operations team as needed.- Collaborate closely with the team to identify, refine, and communicate the brand voice, contributing to a streamlined and unified vision for enhanced collaboration.- Pitch, research, script and produce videos related to programming.- Lead editorial strategy that reinforces the ongoing organization mission, delivering compelling content across multiple formats including video, social media, interviews, and written articles.-Developed and launched first ever influencer marketing plan

- Facilitated cross-functional collaboration to gather product priorities for marketing and website narratives, ensuring a cohesive and transparent customer experience.- Collaborated with e-commerce and creative teams to guarantee accurate product imagery and proposed improvements to copy, fostering a consistent and compelling brand presentation.- Supported buyers in creating, submitting and tracking purchase orders as needed.- Contributed to the implementation of digital marketing campaigns, managing email, homepage, and landing page activities. Supported marketing and merchandise initiatives, particularly during new product launches.- Corresponded with vendors for inventory shipping details, including ad samples.- Assisted and support Sales Leads with Commercial Planning activities related to product assortment strategy and promotional planning.- Administrative support to the merchandising team.- Supported the Blog Editorial team by contributing to the creation and writing of content for the Dia&Co blog.- Sourced valuable influencers with Community Marketing Manager to help promote brand on social media via Curalate platform.

- Owner for all sample acquisition and management (i.e. Create, document and maintain a tracking system of samples used)- Collaborated cross-functionally with the eComm, Merchandise and Creative teams on sample request dates, track samples inbound and outbound. - Labeled, tracked and organized incoming photo samples into Admin system- Received new samples into the Sample Closet and prepare approved samples for photography.- Kept samples meticulously organized in Sample Closet to help make identification and retrieval as easy as possible- Ensured that all samples remain clearly labeled and identifiable through shoots- Coordinated samples for all E-commerce photoshoots and ensure all products in the buy are shot on time. - Managed follow ups with buying and sales teams regarding outstanding samples throughout the duration of the seasonal shoot. - Photoshoot Management (i.e.Produce shot list, prioritizing styles based on in-warehouse delivery dates, sample availability, and campaign commitments.)- Guided photo team and stylists during style-out on key merchandise features and stories. - Managed photoshoot to ensure it is run efficiently; stylists has all samples and ensure images generated are on-brand and highlight key merchandise features.- Special Projects as needed (i.e. set up of internal photo studio for additional content.)- Fielded image requests, worked with retouching team to get images processed, and delivered images in a timely manner.- Identified problems and recommended process improvements for potential system enhancements to leadership to increase sample processing effectiveness.Responsibilities while working remotely during COVID-19 Quarantine:- Key contact for product vendors and Distribution Center for inventory availability queries- Inputing and managing merch department purchase orders. - Developed v.2 of influencer marketing strategy with Brand Ambassador Manager to optimize results that would increase sales and brand awareness.

- Developed branded email templates incorporating company policies for widespread use across departments, enhancing everyday customer interactions.- Spearheaded internal operational processes to improve the flow and quality of service.- Conducted supplementary training sessions for new associates, ensuring their seamless integration into the team and familiarizing them with essential processes.- Supervised the work of office temps by communicating job expectations; planning, monitoring, and appraising job results; coaching, and disciplining; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.- Managed the production of the bi-weekly department newsletter, overseeing content creation and distribution to enhance internal communication and engagement.

- Streamlined a new escalation system for stylists that improved how Customer Profile issues were handled for Stylists - Helped train new associates through mentoring and leading training exercises.

- Responsible for taking incoming calls, chats and emails from customers, addressing customer issues and concerns.- Worked on special short-term projects to help with internal company processes.- Assisted in creating ways to delivering excellent customer service.- Updated the company database by inputting information for each call and keeping every customer profile field current.

(Formerly FREC - Family Race Exhibition Collective)- Developed, implemented, and refined a comprehensive social media strategy for the collective's Instagram, Facebook, Twitter, and LinkedIn. - Collaborated with design and editorial teams to create assets, and write copy for social media content.- Posting across multiple social media channels, including scheduling or actively posting on nights and weekends- Keeping track of breaking news and leading the creation of all news posts, social news and crisis communication strategy- Engaging with our community across social platforms.- Leading content strategy and creation for holidays and pre-planned news moments - Analyzing performance metrics of social content and making recommendations for how to iterate based on the data

- Developed and delivered course content for the Interior Design Histories &Theories I course.- Evaluated student performance through assessments, providing constructive feedback to support academic growth and foster a supportive learning environment.- Collaborated with faculty to align course materials with department standards, ensuring a cohesive educational experience for graduate and undergraduate students that were part of the AAS Interior Design Degree Program.

- Acted as the primary liaison among program participants, contractors, and design teams, facilitating effective communication and collaboration throughout the Facade Improvement Project.- Developed and executed integrated marketing campaigns, utilizing both digital and traditional channels to promote BID initiatives, resulting in a measurable increase in community engagement and awareness.- Managed media inquiries and public relations efforts, crafting compelling narratives that highlighted project successes and fostered positive community relations.- Analyzed and reported on campaign performance metrics, using insights to refine strategies and improve future outreach efforts.- Served on the selection committee for architectural design services and building contractors.- Assisted with:1. Grant execution, including program compliance, reporting and sustainability.2. Distribution and collection of program applications and selecting awardees. 3. Project oversight and quality assurance. 4. Additional projects as outlined by the BID’s executive director (including, but not limited to, site visits to local commercial properties, managing office interns and taking minutes for board meetings).

-Work with the Buying team and Vendors to acquire product metadata in accordance to OKL accepted formats and standards as well as clean up data through variance comparison of SKUs.-Maintain working spreadsheets – cross-referencing information to ensure data is accurate and formatted in a way that translates to live site in a content & customer friendly manner.-Responsible for initial QA on all product catalog data.

- Supported the course instructor by facilitating dynamic supplemental instruction sessions, enhancing student comprehension of complex urban studies topics and fostering an inclusive learning environment.- Designed and conducted engaging weekly workshops on research, note-taking, and study skills, equipping students with essential academic tools to succeed in their studies.- Mentored students individually, providing tailored support and guidance to improve academic performance and build confidence in their abilities.- Assisted in the creation of research, note-taking and study skills intersession workshops for struggling students during the summer and winter breaks. - Collaborated with faculty to integrate best practices in pedagogy, ensuring alignment with curriculum goals and contributing to overall program effectiveness.- Developed promotional materials and communications to raise awareness of supplemental instruction offerings, effectively increasing student participation and engagement.

- Researched and compiled detailed notes for Christie’s Sales catalog, contributing to the accurate representation of artworks and artists in auction materials.- Assisted in archiving and organizing art documentation, ensuring efficient retrieval and preservation of valuable records for the department.- Collaborated with colleagues on additional projects, gaining insights into the auction industry and strengthening communication skills through participation in team meetings and discussions- Developed an understanding of market trends and comparative analysis in art sales, contributing to informed decision-making in future auctions.- Responsible for transit of valuable art work between the conservator and framer studios. - Assisted in additional projects as outlined by the department (including, but not limited to, library visits for additional research and shelving department monographs).

- Collaborated with Professor Johanne Woodcock from Parsons School of Constructed Environments to advance the Digital Archive and Research Wiki, decorationas.org (now called insideinside.org), enhancing accessibility and usability for scholars and researchers. - Responsible for editing and adding bibliographic information to existing online posts- Curated and contributed content focused on European and American Classics in Interior Design from the 1600s to 1968, promoting awareness of design history and its relevance to contemporary practices.- Provided feedback on the wiki’s design and layout to maximize beneficial use by new scholars and researchers.- Curated an online page dedicated to library interiors from the Renaissance to the Present.

Associate for social media and co-agent for magazine distribution