Marlena Mccarthy Email & Phone Number

Toronto, Ontario, Canada

I am delighted to be part of Jim Hilborn's editing team, working as a developmental editor and copy editor on books for the non-profit sector. This position marries my deep knowledge of the sector as a staff person, consultant and volunteer - and as an author of two books on using insurance for charitable giving - with my joy of writing, editing, and supporting authors through the challenging process of distilling their experiences into their own books.

Toronto, Canada Area

Marlena uses her talents in different ways.Fundraising: Trusted by Canadian non-profits since 1982. Experienced and successful direct mail fundraising writer and designer. Highlight: helped to quadruple net DM return for Red Cross (Ontario Zone). Cost-effective DM consultant for charities, handling strategy, writing, art direction, and production coordination. Re-invents donor newsletters, turning them into income streams. Specialized expertise in creating planned giving materials: fact… Show more Marlena uses her talents in different ways.Fundraising: Trusted by Canadian non-profits since 1982. Experienced and successful direct mail fundraising writer and designer. Highlight: helped to quadruple net DM return for Red Cross (Ontario Zone). Cost-effective DM consultant for charities, handling strategy, writing, art direction, and production coordination. Re-invents donor newsletters, turning them into income streams. Specialized expertise in creating planned giving materials: fact sheets/brochures, newsletters, website text, lead generation packages.Since 2018, Marlena's primary client is BullyingCanada, holding the P/T role of Director of Fundraising.Editing: Development editing and copy editing of publications, non-fiction books and fundraising trade books. Show less

Toronto, Canada Area

Marlena McCarthy and Jack Bergmans have co-authored two first-ever books on using insurance in charitable giving. Multiplying Generosity is a book for fundraisers on creatively using insurance to increase legacy gifts. Ripple Effect helps financial advisors grow their business with insurance and philanthropy. To learn more or buy your copy visit:http://hilborn-civilsectorpress.com/products/multiplying-generosity-and-ripple-effect

Toronto, Ontario, Canada

Helping charities and donors to make use of the multiplying power of life insurance and annuities to leave meaningful and significant bequests. To charities, we provide free marketing tools to easily promote gifts of insurance and annuities. To donors, our insurance professionals bring expertise in financial and estate planning, including creative ways to use insurance and annuities to give more to their charities, their heirs, and lessen their taxes. Speak at workshops and conferences.

Toronto, Ontario, Canada

Responsible for strategy, planning and execution of direct mail programs for agency's two largest clients, and other smaller clients. Raised $6.25 million per year for clients.

Toronto, Ontario, Canada

Managed and ran $4 million/year direct mail fundraising program, in English and French. During time in this position, increased number of active donors from 62,000 to 85,000.

Toronto, Ontario, Canada

Wrote for and edited weekly staff newsletter, quarterly staff magazine, monthly member TV listings magazine, and organizational annual reports. Some media relations.

Toronto, Ontario, Canada

Edited, wrote, designed and did print production for quarterly news magazine Profile, which won Best Newsletter award two years in a row. Organized and promoted two successful one-day conferences. Wrote and designed promotional materials. Media relations for organization.

Toronto, Ontario, Canada

Directed public relations activities for 4 Toronto branches of Red Cross. Creation of promo materials, annual reports. Organization of special events. Extensive media relations role, acting as organizational spokesperson, writing all media releases.

Toronto, Ontario, Canada

Edited/typeset/proofread 35 editions of cable television station program listings guides. Developed the style guide for these publications.

Bachelor Of Applied Arts, Journalism

Certificate, Public Relations

Certificate, Public Relations

Program for matured/experienced students that compacted a 3-year program into 1 year, which included a 4-month internship at Rogers Radio.