Formulate a marketing plan, strategizing tactics on how to shape the program and carry out initiatives capturing at least 250 student leads, 20 clubs, and 5 professors interested in learning more about Adobe. Plan and execute 4+ Adobe workshops teaching students how to best utilize Adobe applications.Promote Adobe through content creation and advertising through personal social media channels, driving students’ awareness and interest, leading to increased activations of free Adobe Creative Cloud at Your University and grow brand awareness.

Conducted market analysis for APT Solar Solutions' smart city expansion, compiling a database of 50+ key US solar solution partners.Analyzed top 6 solar solution competitors within the three major interconnections of the U.S. Electric Power Grid to identify solar product design trends.Collaborated with executives to forecast five-year smart city product development opportunities and partnerships.

Conducted targeted UX research and usability testing to refine HappierMe's teen app interface and functionality.Coordinated marketing efforts and contributed to successful launch strategy for new product lines aimed at teen users.Lead the development of the HappierMe Student Ambassador Program across US university campuses.

Proactively engaged with prospective students through multiple channels, including email, chat,webinars, and phone calls, fostering engagement in UMSI programsImplemented strategic outreach initiatives on blogs, social media, and webinars, significantlyenhancing awareness of UMSI programs and increasing the applicant pool.Efficiently managed administrative tasks within the admissions team, ensuring seamless processingof application materials for 1300- 1500 applicants for the 2024-2025 school year.Provided ongoing support for admitted applicants, serving as a reliable reference for inquiries andresources.Actively participated in and assisted with various events, including Information Session webinars,recruitment events, and Visiting Days.

Participated in all forms of marketing activities including social media, content creation, SEO, and SEMOversee the main Tiktok page for the company& post content based on provided social media marketing calendars to further marketing endeavorsProvided input on the direction of campaigns, including the creation of content and distribution suggestionsTracked data including conversion rates, engagement, etc. & utilized reporting tools to collect information to analyze

Assisted the Child and Family Development Laboratory· Digitally indexed 1000+ children’s literature books from 2 independent sources for efficient future data analysis· Coded each book based on certain family situations surrounding a new sibling which was then input into Excel