Marketing - digital and traditional. Brand social media - focusing on medium and small companies and organizations, helping them navigate through social media with a smart content strategy.

Responsible for all marketing activities including social media management, website content, blog posts, print and digital advertising, printed marketing collateral, direct mail, e-newsletter, and promotional items.

Digital and traditional marketing, Social Media Management and Reporting, Podcast, Google and Social Media Analytics, Google, Facebook, and Instagram Advertising, Content Writing, Website Management, Ambassador (Street Team) Group Coordinator, Manage Media Center, Media Liasion, Email Marketing, Guest Surveys, Create Social Media Campaigns.

Managing all components of digital marketing for Idemitsu Lubricants America in support of brand and product awareness in the Automotive Aftermarket targeting B2B and B2C audiences.Includes:Establishing and Executing Digital Marketing StrategyManage social media strategy, presence, and brand social platformsCreate social media and online contentDetermine and execute paid social media Advertising - Negotiating print and digital advertising contracts with B2B and B2C outletsSome creation of web ads using Photoshop, InDesign, and IllustratorPublic relations - writing and distributing press releasesEvaluating motorsports partnerships with relevant racing series, teams, and drivers, contract negotiationWriting website/blog contentManage marketing team memberWork collaboratively with creative agency on a variety of projects

Responsible for all aspects of marketing for SK lubricants americas finished lubricants business in the U.S. including branded products, sales and OEM support as needed.Launch of SK ZIC branded products lubricants in North American market with initial focus on U.S. Automotive Aftermarket.Initial point of launch for branded products - B2B segment with focus on Warehouse Distributors and Independent Repair Mechanics.Simultaneously build brand awareness and equity in the Consumer market.Determine and implement traditional and digital marketing strategy and KPIs.Evaluate and request approval for marketing partner agencies including: Creative, Advertising, Public Relations, Data Analysis and Promotional items.Coordinate and manage all marketing activities among partners, fostering synergy that provide results, supporting the marketing budget spend.Manage branded social media platforms, write website and blog content.Present opportunities for sponsorship and trade events. Coordinate design and content of printed and online sales collateral.Communicate SKLA marketing activities with SKLA headquarters via reporting and supporting documentation.

Certified Zumba Instructor (B1 & Toning) and Core e-training.

Create annual communications plan, editorial calendar and budget. Write blog posts, syndicated news articles and press releases. AP style writing. Coordinate distribution of press releases with public relations agency. Act as liaison to media for interview requests and product for integration into technical stories and projects. Oversee annual media press kit for events and conferences. Proof corporate literature and ad copy as needed. Representative and spokesperson at sponsored and industry events.Create and manage social media presence for automotive aftermarket brand across multiple platforms including: Facebook, Twitter, Instagram, YouTube, Google+, Pinterest and LinkedIn. Daily posts and timely response to comments and messages. Monthly reporting considering reach, engagement, and competitors in the market. Work with agency on social media advertising plan and execution. Launch social media contests including sweepstakes, video and photo contests. Coordinate social media efforts with corporate and motorsports partners.Wrote Corporate Communications Plan and Social Media Policy when company was privately held. Create and distribute monthly internal and external newsletter and motorsports updates and email blasts when applicable via Constant Contact. Responsible for planning corporate events including charitable and private movie screenings, company lunches and national sales meeting.

Determined editorial calendar for quarterly issues. Coordinated freelance writers and photographers, assigning stories, ensuring deadlines were met, proofread stories for grammar, content and flow and also proofed each issue from cover to cover for continuity, ad copy and cut lines. Wrote editorial column, feature stories, and compiled information for community calendar and school and community note sections. Responded to email inquiries and submissions. Posted jobs, community and school events to the website, updating and editing content. Responsible for attending three networking events a week as a representative of the magazine and to get story ideas and leads.

Delegated story and photo assignments to staff. Ensured copy was turned in on time and was written in the correct style. Edited for content flow and grammar. Covered beats such as city council, school board and municipal meetings. Conducted interviews and wrote feature stories and weekly editorial column. Determined issue layout and worked closely with production team to produce weekly final copy.