• Execute a range of creative marketing services for consultants, small businesses, non-profits, and corporate firms in varying industries• Devise opportunities related to creative content, brand strategy, digital marketing, and community engagement• Strategize tools and platforms to create, manage, and publish web content, digital assets, and social media

• Expanded and instituted enterprise brand guidelines across digital platforms, marketing campaigns, and proprietary products • Partnered with product and development teams to improve marketing journeys, further digital features, and launch a new website• Standardized dynamic guides, digital forms, and sales pitches to streamline institutional proposals and partner onboarding• Formulated extensive creative review process and documentation to communicate and manage expectations • Collaborated with marketing managers and copywriters to broaden social media content and increase engagement

• Lead designer for implementing the rebrand across all association materials, marketing campaigns, and websites• Branded NAPA Summit "The Advisor Experience," transformed advisor registration process into a searchable directory, and elevated sponsor fulfillment to create the Diamond Club experience on the event website• Partnered with event and marketing managers to bolster attendance for the Women in Retirement Conference, which grew into a year-round initiative with dedicated staff and leadership council

• Developed, implemented, and maintained dozens of optimized, mobile-first websites and landing pages on WordPress and Drupal• Conceptualized and designed branding, digital templates, and printed materials for a myriad of association events and products• Strategized areas to cross-promote products, build brand awareness, increase membership, and attract sponsorship• Visualized complex sets of data to create captivating editorials, reports, white papers, and presentations• Trained senior staff and junior employees to perform content updates and create pages from custom templates

• Expanded the association’s network of four (4) to thirty-plus (30+) responsive websites while running all content and software updates• Developed and designed the ARA’s launch website and regularly updated it with press releases and active grassroots campaigns• Collaborated with designers, freelancers, and vendors to fulfill print needs for quarterly magazines and various events

• Spearheaded brand refresh by designing a new logo and product packaging, partnering with a developer to relaunch the website, and strategizing marketing initiatives• Standardized e-mail templates, drafted promotional copy, and deployed outgoing communications using Constant Contact• Created content archive by photographing products, filming tutorials, and capturing behind-the-scenes footage• Facilitated the production and delivery of event supplies and signage for the debut pop-up• Assisted in day-to-day business operations, customer support, and order fulfillment