Marlene C. Email & Phone Number

Porto, PT

• Collaborated with mainly clients in the social, environmental and animal welfare fronts to develop and implement effective social media, marketing, and branding strategies.
• Utilized design skills to create visually engaging content, including graphics, ads, and print materials.
• Optimized website copy and structuring taking SEO into account. Researched and created original written content for social media and blogs.
• Actively managed and maintained social media accounts for clients, optimizing engagement and audience growth through strategic content planning and creation.

• Key Results: Helped increase the number of paying members in ~150%. Increased ad conversions in 233%, CTR in 70%, and reduced CPA from ~50€ to ~7€.
• Conducted in-depth assessments and survey to identify key factors influencing member satisfaction and retention, and developed and implemented strategies to address member's needs, including but not limited to new.
• Optimized website and membership page for enhanced user experience and simplified onboarding and payment processes.
• Created and implemented a strategy to measure and communicate impact to different stakeholders.
• Developed a revenue diversification strategy to monetize the organization's channels.
• Revamped email and advertising strategies to improve engagement and awareness of the membership program.

Original written content and translations (english/portuguese)

• Developed and executed comprehensive marketing strategies, especially for social media.
• Created engaging and authentic content, including copy, graphics, and videos, and established a strategic content calendar for consistent posting.

• Managed community and social media platforms to drive engagement and increase brand awareness.
• Streamlined Wordpress content management system.
• Developed and executed targeted email marketing campaigns.
• Analyzed performance of Google Ads and Facebook Ads campaigns.
• Assisted in monthly social media planning sessions to align content with business objectives and drive audience growth.
• Prepared comprehensive monthly reports highlighting key insights.

• Conducted in-depth market research to identify target audiences, competitors, and emerging trends, resulting in more targeted marketing efforts.
• Created social media profiles and their content to target the designated markets.
• Produced compelling content strategically created to target audience for the company's blog.
• International Marketing
• Market Research
• Social Media Marketing

• Created and managed brand and Shopify store.
• Curated and updated product collections to align with market trends and customer preferences.
• Managed social media platforms, driving traffic and sales to website.
• Provided customer care by promptly resolving inquiries and complaints.Provided customer care by promptly resolving inquiries and complaints.
• Store creation (Shopify)
• Collection Curation

• Extra-Curricular Internship
• Social Media Optimization
• Social Media Marketing
• Editorial Calendar Creation
• Content Creation