Empowering companies and their people to thrive through dual expertise in wellness and branding.- Cultivate thriving workplace cultures for clients through tailored wellness programs based on the pillars of human well-being, driving improvement in employee engagement and decrease in absenteeism.- Spearhead webinars and events, reaching thousands of participants and shaping conversations on corporate wellness and branding best practices.

- Leverage 15+ years of experience in corporate brand image, voice, strategy, and design to deliver impactful redesigns and brand guidelines. - Craft powerful brands and packaging for start-ups and established corporations, leading to revenue growth and recognition.

- Spearheaded the execution of companywide brand communication strategies across multiple markets, ensuring consistency with corporate brand voice and guidelines. Increased brand awareness through targeted social media campaigns and engaging community initiatives. - Spearheaded the company's website redesign, managing sensitive investor information and navigating diverse market needs.- Developed and implemented effective annual social media strategies and campaigns, driving significant brand awareness growth.- Pioneered and implemented the company's first-ever companywide rewards website, driving an increase in employee engagement and promoting enhanced collaboration across departments.- Led the development and execution of a comprehensive COVID-19 awareness campaign, ensuring clear and timely communication across the company and its markets.- Effectively led my team in achieving the design and production of digital marketing materials, ensuring adherence to brand guidelines, and demonstrating strong leadership and collaboration skills.

- Aligned and executed local brand communication campaigns with corporate strategy, voice, and guidelines, ensuring consistent messaging and a unified brand image.- Developed and orchestrated impactful event activities tailored to drive demand, awareness, loyalty, and customer satisfaction. Spearheaded the largest CXO Summit in the country, elevating customer satisfaction and leading to a significant increase in sales.- Managed local public relations efforts, securing positive media coverage and maintaining brand awareness within the market.- Masterfully managed multiple quarterly and yearly budget buckets, achieving cost reductions through strategic partnerships and vendor negotiations, demonstrating exceptional financial stewardship.- Led the local corporate social responsibility department, forging impactful partnerships with UN Women for gender equality and inclusion, and local non-profits like Sumarse, Superate Jupa, and Fundación Morgan, solidifying Microsoft's commitment to positive social impact.- Pioneered the first integrative Wellness Day in the country, featuring virtual reality meditation, promoting employee well-being, and setting a new standard for corporate wellness initiatives.

- Championed impactful communication and social responsibility for a regional leader, driving stakeholder engagement and brand reputation across Central America.- Led the development and execution of comprehensive internal and external communications plans, fostering transparency, alignment, and employee morale.- Oversaw media relations, securing prominent placements in top publications and securing positive brand perception on a regional scale.- Spearheaded the creation and implementation of a regional marketing department with teams in 3 countries.- Championed corporate social responsibility initiatives, fostering positive community engagement and establishing Ducruet Unity as a regional leader in social impact.- Expertly managed budgets and supplier relationships, ensuring cost-effectiveness and optimal utilization of resources.

- Pioneered and implemented the complete rebrand for a major insurance company, from logo and colors to applications and brand behavior.- Developed and executed impactful visual communication campaigns that increased brand recognition and customer engagement.- Managed high-profile accounts like Provivienda, La Riviera, Banco General, and El Metro de Panamá, exceeding client expectations and delivering creative solutions.

- Independently planned and executed in-house public relations campaigns for the company and client events, garnering positive media coverage and exceeding attendance targets.- Showcased exceptional design skills by creating art and materials for customer events, always achieving client satisfaction.- Leveraged strong organizational and communication skills to coordinate social and corporate events seamlessly, ensuring smooth execution and exceeding client expectations.

Editor & Contents Director Puerto Rico (Promotion), BodaclickAssign monthly topics; create editorials and design arts and graphics to be published on the online magazine. Production & Contents Puerto Rico Director, Bodaclick Puerto RicoManage client accounts; communicate with clients to coordinate and carry out the creation of their advertising space. Recruit and train new department employees.

- Provided valuable assistance in planning and executing public relations efforts for technology giants like Microsoft, Motorola, and Cisco, gaining exposure to diverse industry practices.- Contributed to the successful execution of campaigns for mass consumption clients like Starbucks, Procter & Gamble, and PepsiCo, honing my skills in strategic communication and event coordination.- Developed strong research and analytical skills through market research and competitor analysis, contributing to informed campaign development and strategy implementation.- Demonstrated excellent teamwork and communication abilities, collaborating effectively with senior colleagues and clients to achieve optimal results.