Current Founder & CEO of The Market Masters International, a strategic marketing consultancy created with a passion to improve the economic positioning of Africa. The core objective of the business is to look at challenges facing business, government, society, youth, etc, and work in collaboration with strategic stakeholders to create long-term sustainable solutions that are that have vertical and horizontal benefits for all stakeholders in the business ecosystem. The fundamental focus is to assist with the quadruple challenges facing Africa which are poverty, unemployment, inequality, and skills development. In September 2017, I resigned from my position at the Durban International Convention Centre as the General Manager Marketing, Sales, Events to complete the dissertation phase of my MBA which focused on the economic impact on convention centers on the South African economy. At the Durban ICC, I had the opportunity to gain a demonstrated history of working in the MICE (Meetings, Incentives, Conventions, Events) industry. Skilled in Leadership, Business Tourism, Marketing Management, Negotiation, Public Relations, Communications, Creativity, Innovation, and Budgeting. Strong global business professional with an International Diploma in Information Technology, BCom Degree in Marketing Management, and a Master's Degree in Business Administration from the University of KwaZulu-Natal. With over 25 years of experience in marketing, sales, events, and public relations in the business tourism ecosystem. Ten years in Senior Management positions, I use my technical expertise, human relations, conceptual skills, and creativity to find solutions for business and socio-economic challenges in an innovative, efficient and effective manner with long-term, sustainable, mutually beneficial returns for all stakeholders.