Marlene Hernandez Email & Phone Number

Americas

• Oversee facility and office operations in the USA and Canada, ensuring efficiency and high standards.• Leaded client relations and community outreach through events and activities.• Designed and managed marketing campaigns and online presence to boost client retention and acquisition.• Planed and executed events, coordinated travel, and ensured policy compliance.• Handled HR tasks like onboarding and employee engagement, and leadedthe administrative team.

Calgary, Alberta, Canada

• Provided direct administrative support to Partners and Senior Management.• Managed day-to-day business operations and coordinated travel itineraries.• Organized and facilitated internal and external events and meetings.• Maintained office efficiency through policy and procedure implementation.• Supported employee onboarding and office facility management.• Collaborated with marketing for corporate events and team activities.

Calgary, Canada Area

• Executed marketing outreach to attract and convert new members.• Organized in-house events to foster community and customer relations.• Developed competitor analysis and maintained online presence.• Increased new market segment (Virtual Members) by 100% during the pandemic.• Boosted membership totals by 40% within seven months through promotional campaigns.

Calgary, Canada Area

• Implemented successful marketing promotional campaigns and materials increasing membership totals by 40% within 7 months.• Set up proposals for new partnerships, including business services, training companies, and others• Organized, attended, and participated in special events to promote the company.

Barquisimeto, Venezuela

• Managed company sponsorships and events to enhance brand presence.• Improved sales processes and output through team collaboration.• Analyzed and executed marketing programs to drive profitable sales.• Repositioned the brand, achieving a 30% sales increase and a market share rise from 7% to 15%.

Barquisimeto, Venezuela

• Cultivated client relationships and managed media relations.• Created and designed sales materials for customer engagement.• Developed sales plans, leading to a 52% rise in sales and 26% in new business development.

Caracas, Venezuela

• Developed plans, programs and procedures aimed at strengthening relationships between the organization and Government institutions• Promoted and maintained the agreements with public entities (local and national)• Informed about local and national events that were directly or indirectly related to the company, and evaluated the relevance of participation.

Barquisimeto, Venezuela

Production Coordinator - Responsibilities: • Assisted in studio during all live productions including arranging and movement of props, staging, set-up/tear down and post-show clean up.• Assisted in-studio floor director, show hosts and producers during live show as needed and instructed.• Coordinated viewer and in-studio guest communications including contesting, booking, arrival times, phone calls.• Ran teleprompter during live in-studio productions as needed.TV Broadcast Journalist - Responsibilities: • Verified and analyzed information before presenting them to the Editors• Prepared detailed editing brief to put together the roundup of the news once the material was recorded or acquired from other sources.• Coordinated, composed, posted, edited and maintained the station’s website.

Business Administration Certificate, Marketing Management

Diploma, Sales & Marketing Management

Barquisimeto, Venezuela

Bachelor’S Degree, Communication And Media Studies

Barquisimeto, Venezuela