Marlene Hirsch Email & Phone Number

United States

As Business Development Director, my role is to work collaboratively with firm leaders to develop marketing strategies, campaigns, and programs that communicate the firm’s experience to regional business leaders and individuals seeking effective legal counsel. In support of those efforts, I manage the firm’s website, social media accounts, content funnel, and CRM system, handle event planning and execution, support our community sponsorships & and manage our advertising. I also direct the work of our external creative agencies for video, print, and promotional items.

Evansville, Indiana, United States

Storytelling connects people in powerful ways. Whether you are telling a brand story, sharing professional insights, or crafting a work of fiction, you are hoping to capture your readers' (or viewers') attention and deliver a meaningful message. As a freelance writer and editor, my goal is to help companies and individuals share their stories in ways that resonate deeply with their intended audiences.

Evansville, Indiana, United States

In this role, My Key areas of responsibility included: proposal writing under the strategic direction of the CMO and managing proposal content, synthesizing complex issues and translating industry lingo/jargon into easily understood blogs and newsletter content, composing press releases, creating new content for web pages, and crafting messaging for a variety of internal and external facing communications.

Evansville, Indiana And Louisville, Kentucky

As Marketing Director for Harding, Shymanski & Company, P.S.C., my role is to lead the Firm's marketing efforts in a collaborative team environment to deliver on our long-term growth strategy. My job is to help the firm:• Tell the brand story effectively through our advertising, website, social media, events and business development activities.• Build relationships with potential clients, clients, referral sources and our staff. • Share thought leadership and industry expertise across multiple media channels and events. • Build and maintain an infrastructure of marketing tools and processes that are lean and efficient.My team and I do this by:• Leveraging technology to create an efficient Request for Proposal (RFP) process.• Planning and promoting industry team educational seminars and special events.• Developing an inbound marketing strategy and tools to support niche team growth goals.• Writing and editing both external and internal communications for the Firm, e.g., website, social media, newsletters, presentations, recruitment materials, and employee communications. • Collaborating with our management team and IT specialist to adopt a formal CRM solution.• Developing marketing collateral and premium items in support of the Firm's philanthropic activities.

Evansville, Indiana

• Worked with global SMEs to document global business processes and standards• Collaborated with SMEs to create educational materials for global training• Built relationships with global leaders to facilitate change managementSoftware: MS Office, Sharepoint, Visio, Adobe Acrobat/Illustrator

Evansville, Indiana

• Partnered with Global Information Systems to develop and deploy the system• Worked with global business teams to define their processes, create content libraries, and develop internal training materials• Delivered training on how to use the systemSoftware: ARIS 7.1 Business Designer, Architect, Release Cycle Management; Windchill Project Link; Sharepoint; Microsoft Office Suite, Adobe Illustrator

Evansville, Indiana

• Researched and applied all relevant national and international marking standards for product literature, labels, and packaging (consumer and service)• Collaboratee with legal, safety, and engineering teams to ensure effective hazard communications and instructions for use by consumers, installers, and servicers• Trained North American Region engineering teams on CSI procedures• Tested user understanding of hazard communications to achieve 95% or better comprehension scoresSoftware: Documentum, Framemaker, Adobe Ilustrator 10.0, RightNow, Custom Quickplace, Microsoft Office Suite, Micrographics Flowcharter.

Evansville, Indiana

• Lived the agency’s brand while serving a key multi-million dollar client as an on-site vendor• Led a team of writers and graphic designers to deliver world-class product literature on time to meet manufacturing deadlines.• Created CD, DVD, and online product literature for consumers, installers, and servicers• Provided innovative process improvements to non-Whirlpool clients, e.g. Eli LillySoftware: Framemaker, Documentum, Adobe Illustrator, Adobe Acrobat Professional, MS Office Suite, Custom Traffic/Scheduling software, Frontpage

Evansville, Indiana

• Manage day-to-day operations of the Whirlpool Group’s Evansville-based product literature development team• Lead, as Senior Writer, the creation of accurate and consistent product literature for major appliances sold in North American and international markets

Evansville, Indiana

• Lead the development of a content-for-reuse database for Whirlpool Corporation’s North American Region product literature development• Consult Whirlpool Corporation’s internal subject matter experts (SMEs) at all levels of the organization to write easily-understood product literature for consumers, installers, and servicers