Marlene Kohn, Caip, Cmrp, Nps Associate Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto

Responsible for introducing Leger's full complement of products and services to companies including Research, Analytics, CX, and Insight Communities. Leger is the largest Canadian-owned polling, market research, and analytics firm with 8 offices and 600 employees. Our LEO proprietary online panel is the largest in Canada with over 400,000 members. Our mobile app allows members to respond to surveys, anywhere, anytime from their mobile device.Leger is committed to providing clients with leading edge innovative solutions to solve their business challenges.

Toronto, Canada Area

-proving the value of a SaaS ecosystem to prepare students for future readiness through assessments, career exploration, planning-responsible for net new business-conducting platform demos via webinar and f2f-using relationship building skills to lay the foundation for long term partnerships-collaborating with internal cross-functional teams to develop and execute best-in-class sales processes and customer success strategies

Greater Chicago Area/Toronto

-leading the introduction of Verve to North America: the leader in European Community Panels for insights including co-creation, creative design, innovation, and customer experience-building top 200 account target list-prospecting via phone, email, research conferences, industry events -preparing and presenting proposals

Toronto, Canada

-help companies live their Brand Promise by developing/activating employee behavior guidelines and designing ideal CX/EX experiences.-clients include TD Wealth, Parkbridge Lifestyle Communities, Cara Restaurants, Dynacare

-introduce companies to customer/employee experience programs-introduce companies to CEM SaaS-based platforms that capture, report and analyze customer feedback to help build customer loyalty.-end-to-end research consulting services based on qualitative and quantitative insights using traditional and online approaches, as applicable. -experienced focus group moderator using a wide variety of techniques. -skilled in online methodologies, particularly consumer panels (genpop as well as the development of proprietary feedback panels)-experience with financial services, retailing, consumer durables manufacturing and magazine/newspaper sectors.-an excellent presenter of research information, particularly for the "non-researcher".

- helping companies become Loyalty Leaders via a SaaS CEM platform-built a Credit Union practice from the ground up to sell Greenwich's Member Experience Management Programs (CEM) based on the Net Promoter System (NPS).-within 6 months created opportunities with 20 of the top 30 Canadian credit unions via trade shows, conferences, cold calling, presentations and proposals. -within 1 year brought in 11 new clients (Canada & US) in a long sales cycle industry. -collaborated on the creation of Corporate marketing materials (brochures, ads, website articles); conducted sales webinars, provided NPS training to clients. -experience with Salesforce CRM

-used multi-method research tools (qual/quant) to garner customer insights to solve business challenges-designed and managed ad hoc projects for new product development, creative testing, tracking usage/awareness-developed syndicated studies for brand tracking

-development of 13 online proprietary insight panels for consumer/business magazines-crafted ongoing studies among panel members (readership, logo testing, cover testing, ad awareness)-managed ad hoc quantitative/qualitative studies for re-launches, tracking studies for new launches

-marketing and selling of The Household Equipment Survey...a marketing information package geared to 11 consumer durables, covering over 100 product categories-increased sales over 120%-sales contributor to The Canadian Eating Habits Survey and The Financial Services Survey