Marlene Luterman Email and Phone Number

Calabasas Cake & Cookie Company was founded in 2011 in Calabasas, California by Marlene Luterman. It is now headquartered in Austin, Texas where they have created extra large 4 oz. Stuft Cookies... because everything is bigger in Texas!After spending 30 years in the garment industry, Marlene wanted to exercise her creativity in new ways and saw a unique opportunity in the upscale cookie industry. Knowing that people are always on the hunt for new gourmet indulgences, she conceived the… Show more Calabasas Cake & Cookie Company was founded in 2011 in Calabasas, California by Marlene Luterman. It is now headquartered in Austin, Texas where they have created extra large 4 oz. Stuft Cookies... because everything is bigger in Texas!After spending 30 years in the garment industry, Marlene wanted to exercise her creativity in new ways and saw a unique opportunity in the upscale cookie industry. Knowing that people are always on the hunt for new gourmet indulgences, she conceived the concept of a treat inside a cookie, or as it came to be called, the Stuft Cookie®. Marlene teamed up with leading edge culinary industry scientists to create her delectable flavor combinations and Stuft Cookie® formulas.In addition to the concept and recipe, Marlene understood the value of packaging and branding capabilities of products. Each cookie is individually wrapped and can be custom labeled with any logo, message or other artwork. Calabasas Cake & Cookie Company strives to provide desserts that have a feel-good taste of family/childhood with a twist on the familiar. To that end, we want to satisfy our customers with every bite. We strive to make our products the best they can be with absolutely, unequivocally no compromise in the quality of any products we produce. We hope you enjoy eating them as much as we enjoy making them! Show less

Executed visual programs and product placement on sales floor per account and company directives for both Levi's and Dockers brands. Built strong relationships with Regional/District account partners, in-store personnel and key internal partners. Ensured flawless execution of all programs involving quick thinking, solid decision making, quality customer service and ability to act independent. Increased market share by promoting and protecting brand strategies. Analyzed and interpreted sales… Show more Executed visual programs and product placement on sales floor per account and company directives for both Levi's and Dockers brands. Built strong relationships with Regional/District account partners, in-store personnel and key internal partners. Ensured flawless execution of all programs involving quick thinking, solid decision making, quality customer service and ability to act independent. Increased market share by promoting and protecting brand strategies. Analyzed and interpreted sales results, marketplace insights and trends in order to create strategic, actionable store-level plans to drive business. Qualitative and quantitative feedback shared with corporate partners to influence and inform account strategies and ensure retail relevance. Conducted sales associate seminars. Involved in training new hires teaching them necessary skills needed to be successful in this position. Show less

Assisted in the development and implementation of retail marketing plans and customized programs for the Dockers and Levi's Brands. Assisted in the customization/development and execution of retail advertising, promotions, special events and visual programs (shops). Coordinated development and production of custom Point of Sale signage. Manage and coordinate retail funding program (co-op, visual merchandising plan and meeting strategic competition funding)Key Accounts: JCPenney… Show more Assisted in the development and implementation of retail marketing plans and customized programs for the Dockers and Levi's Brands. Assisted in the customization/development and execution of retail advertising, promotions, special events and visual programs (shops). Coordinated development and production of custom Point of Sale signage. Manage and coordinate retail funding program (co-op, visual merchandising plan and meeting strategic competition funding)Key Accounts: JCPenney, Dillard's, Robinsons*May, Macy's and SRI Show less

Assistant to Director of Advertising and Advertising Manager. Helped establish in-house Advertising Department. Involved in all creative and planning aspects of fashion advertising. Responsible for Corporate Promotions, Special Events, Photoshoot Coordination (TV and Print), In-Store Merchandising, Licensee Coordination, Product Placement and internal advertising presentations. Evaluated and conducted market research including focus groups and surveys/questionnaires.

Received top sales and customer service honors

Responsible for scheduling, hiring new employees, training, inventory control, sales, visual merchandising and opening new store locations.