Executive Vice President
Heinrich
Denver, Colorado
Reported directly to President and developed strategic marketing programs for Fortune 500 companies, as well as direct response programs and employee training. Authored strategy that won Lowe's account and helped achieve ranking of "best agency reviewed". Successfully led cross-functional project teams for all new project development and introductions. Included co-branded programs for airlines, retailers, financial institutions, consumer and business, several point or reward based programs and cash rebate programs.Key Achievement: Federated Card Loyalty Program•Launched and managed Federated's card loyalty program, combining 7 brands into one, under one credit card and brand name. Generated 4.3 million in incremental sales and signed 500,000 recipients online through delivered solicitation packaged to cardholders.•Managed the reissue of the entire Macy's/May portfolio.Key Achievement: Account Activation Program•Exceeded Visa's approach by 27% by creating program for Federated and Visa to motivate Macy's Visa credit card holders to use cards outside of Macy's.Key Achievement: Retention Program Wells Fargo•Developed strategy for cardholder retention by focusing on customers with highest potential, yielding double digit retention increase.Key Achievement: Product Development and Research Wal-Mart•Hit strategic home run for Wal-Mart's ailing card program by bringing high end electronics into the Wal-Mart marketplace, yielding retention rates upwards of 350%.Key Achievement: Macy's Credit Customers•Oversaw ongoing research in a web environment to determine correct positions and communications channels for end customers by surveying over 200,000 consumers to determine best positioning for loyalty program.