Marlene Moni Email & Phone Number

Boca Raton, Fl, Us

Coconut Creek, Florida, United States

• Target and close new business to grow physician referrals through in person visits and follow up.• Present complex surgeries and procedures while educating providers on the benefits and overall process.• Build and maintain strong relationships with 500+ accounts in Broward County.• Develop fluency in medical terminology to communicate with physicians and other hospital staff.• Plan and host events including seminars, conferences, lunch and learns, dinners, and more.• Run all the company's social media on platforms such as Instagram, Facebook, LinkedIn and Twitter.

• Create customer acquisition strategies associated with sales of over $45M in messaging for financial technology payment solutions.• Bringing the marketing team in-house, the marketing budget resulted in $300k annual savings.• Client acquisition throughout online and digital advertising and media including SEO, paid search ads, organic social media, integrated email marketing, video advertising, and retargeting campaigns.• Utilize campaign performance to increase conversion rate by setting a strategic approach based on results and A/B testing.• Managed a $450k annual ad budget.

United States

333 bed hospital• Plan all day-to-day marketing responsibilities such as, activation of marketing campaigns, coordination of events and seminars, highlighting positive stories across paid media, including social.• Communicate regularly to hospital leadership regarding marketing plans and marketing program results. • Maintain a collaborative working relationship with hospital and physician teams.• Maintain comprehensive knowledge of hospital-based operations, service lines and physician relations. Participate in the planning, implementation, and management of hospital marketing budget.

United States

400 bed hospital• 2017 Aster Award Winner for Hospital’s orthopedic commercial.• Generated and produced digital and print content for marketing and promotional materials.• Developed marketing and communication plans, strategic initiatives and campaigns.• Coordinated social media messaging, including Facebook, YouTube, Instagram.• Fostered positive local and national media relations.

United States

• Implemented a strategic physician relations program in Broward and Palm Beach Counties.• Served as liaison between community and hospital specialists to grow database and increase revenue.• Established and maintained successful relationships to maximize referral opportunities.• Developed a physician resolution system that responded to issues raised in a timely and effective manner.• Enhanced communication between community physicians and Hospital specialists.

Boca Raton, Florida, United States

400 bed hospital• Successfully brought community newsletter in-house producing $200K savings to hospital.• Won 2011 MarCom Platinum Award for Hospital’s Orthopedic commercial.• Authored media releases and increased number of hospital-related news stories two-fold to local media.• Enhanced hospital digital media through Facebook and Twitter.• Coordinated weekly radio and television segments through WPTV’s “Ask the Doctor” and WFTL radio.

Delray Beach, Florida, United States

536 bed acute-care for-profit hospital• Won physicians’ Sales Contest for achieving highest percentage of visits and increasing admissions by 20 percent.• Developed high impact new business development collateral materials and oversaw all new product launches.• Built successful relationships with key media contacts to increase the number of positive hospital-related stories.• Organized and implemented speaker’s bureau and physician lectures on health-related topics.

Boca Raton, Florida, United States

Hollywood, Florida, United States