Marlene Polanco Email & Phone Number

Pursuing a Master of Science in Management and Business Administration at the University of Illinois at Urbana-Champaign, I am dedicated to using data to optimize marketing campaigns and create value for clients. My background in marketing, analytics, and business administration has equipped me with a strong foundation in digital marketing, data analysis, and problem-solving.In my role as an Analyst at IPG Health, I utilized diverse datasets and tools to extract, validate, and interpret key product metrics, delivering actionable insights that drove client success. My experience includes enhancing data interpretation and boosting campaign performance. Previously, as an Assistant Media Planner at IPG, I led strategic initiatives for digital campaigns, significantly increasing user engagement and retention rates.